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SOSIALISASI DIGITAL MARKETING BAGI PELAKU UMKM PRODUK PERTANIAN DI DESA PURWOREJO, SRAGEN Ika Feni Setiyaningrum; Sri Walyoto; Suryati Suryati; Zulfanita Dien Rizqiana
Transformatif : Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2021)
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (236.161 KB) | DOI: 10.22515/tranformatif.v2i2.3909

Abstract

Hadirnya teknologi menjadi keharusan bagi pelaku UMKM saat ini untuk memanfaatkannya agar usaha yang dimiliki semakin berkembang. Keberadaan marketplace dan media sosial dapat dijadikan sebagai sarana untuk melakukan penjualan dan promosi secara online. Akan tetapi, pada kenyataannya masih banyak pelaku UMKM yang belum memanfaatkan karena berbagai faktor, antara lain adalah kurangnya pemahaman masyarakat dalam mengoperasikan teknologi sebagai sarana berjualan maupun adanya ketakutan masyarakat akan adanya kasus penipuan. Masyarakat Desa Purworejo, Sragen termasuk salah satu pelaku UMKM yang memiliki usaha pertanian, berupa Beras “Utama” dan sambel “Mbok Tama”. Namun demikian, masyarakat di daerah tersebut juga belum memanfaatkan teknologi secara maksimal untuk menopang usaha yang mereka miliki. Oleh karena itu, kami memilih masyarakat di wilayah ini untuk melaksanakan program pengabdian masyarakat yang bertajuk digitalisasi marketing untuk membekali pelaku UMKM agar dapat menjalankan usaha mereka lebih optimal.
The existence of waste bank management and the impact on the environment and trends of community consumption (Case study of the Ngudi Resik Waste Bank, Krecekan, Wironanggan, Sukoharjo) Ika Feni Setiyaningrum; Asiah Wati; Suryati
Journal on Biology and Instruction Vol. 2 No. 1 (2022)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (330.551 KB) | DOI: 10.26555/joubins.v2i1.6074

Abstract

The presence of a waste bank institution can encourage people to have the habit of sorting waste and change the paradigm that waste is worth. Furthermore, with a waste bank, the community can earn additional income from selling waste. The presence of a waste bank also has an impact on aspects of environmental cleanliness. In this study, researchers describe the environmental impact of the existence of a waste bank and the allocation of additional income earned by the community from the sale of sorted waste. The method used in this research is a survey by conducting interviews with the waste bank management to determine the management model. Interviews were also conducted with waste bank customers to obtain data on the amount of waste deposited and the customer's financial allocation. The number of customers in Dusun Krecekan is 19 people. Data analysis was conducted using descriptive statistical methods to describe the waste bank management mechanism and the portion of the community's additional income allocation from participation in waste bank activities. The presence of the Krecekan Ngudi Resik waste bank is the result of initiation from the community-driven by the desire to create a clean environment. Good waste bank management is the key to a sustainable waste bank. The presence and support of community leaders also play an essential role in the sustainability of the waste bank. The Krecekan Ngudi Resik waste bank has positively impacted environmental hygiene and the community's economy. Most people who become customers (78.9%) allocate money obtained from waste bank activities for consumption needs.
Environmental analysis of mangrove ecosystems in the southern coast of Purwodadi Subdistrict, Purworejo Regency, Central Java Ika Feni Setiyaningrum; Etika Dyah Puspitasari
Sustinere: Journal of Environment and Sustainability Vol. 6 No. 2 (2022): 92-173 (August 2022)
Publisher : Center for Science and Technology, IAIN Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The southern coast of Purwodadi Subdistrict, Purworejo Regency, Central Java, has a mangrove ecosystem which is a part of nature conservation area. Unfortunately, some of the mangrove areas have been converted into ponds by the local community. This study aims to examine the current condition of the mangrove ecosystem, especially following land conversion activities, in terms of physical and biotic aspects. The results of this study can later be used as evaluation material to determine the best approach in sustainably managing the mangrove ecosystem. The method used in this study was the transect line plot for vegetation observation and in situ measurements to obtain physical water data. Aerial photographs were used to determine the area of existing mangroves and the overall state of mangrove vegetation. Data analysis of this study used vegetation index calculations and compared them with the guidelines from the Minister of Environment and Forestry Decree No. 201/2004 and No. 51/2004. This study indicates that the mangrove ecosystem of Purwodadi Subdistrict is in the brackish stream mangroves zone, which is located along with the brackish water flow until the area where the water is almost fresh (barely salty). The dominant vegetations are Rhizophora mucronata and Nypa fruticans. Except for the dissolved oxygen (DO) parameter, the measurement of the physical elements of the waters fulfills the quality criteria. This is due to the presence of shrimp pond waste in the mangrove waters. The salinity level in this area has a value below 10%, unlike the salinity value found in mangrove waters in general.