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All Journal Jurnal Ilmiah Ekonomi Islam Journal of Management and Islamic Finance Transformatif: Jurnal Pengabdian Masyarakat JUEBIR: Journal of Economics and Business Research
Sri Walyoto
UIN Raden Mas Said Surakarta
Religion Biochemistry, Genetics & Molecular Biology Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Social Sciences

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SOSIALISASI DIGITAL MARKETING BAGI PELAKU UMKM PRODUK PERTANIAN DI DESA PURWOREJO, SRAGEN Ika Feni Setiyaningrum; Sri Walyoto; Suryati Suryati; Zulfanita Dien Rizqiana
Transformatif : Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2021)
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (236.161 KB) | DOI: 10.22515/tranformatif.v2i2.3909

Abstract

Hadirnya teknologi menjadi keharusan bagi pelaku UMKM saat ini untuk memanfaatkannya agar usaha yang dimiliki semakin berkembang. Keberadaan marketplace dan media sosial dapat dijadikan sebagai sarana untuk melakukan penjualan dan promosi secara online. Akan tetapi, pada kenyataannya masih banyak pelaku UMKM yang belum memanfaatkan karena berbagai faktor, antara lain adalah kurangnya pemahaman masyarakat dalam mengoperasikan teknologi sebagai sarana berjualan maupun adanya ketakutan masyarakat akan adanya kasus penipuan. Masyarakat Desa Purworejo, Sragen termasuk salah satu pelaku UMKM yang memiliki usaha pertanian, berupa Beras “Utama” dan sambel “Mbok Tama”. Namun demikian, masyarakat di daerah tersebut juga belum memanfaatkan teknologi secara maksimal untuk menopang usaha yang mereka miliki. Oleh karena itu, kami memilih masyarakat di wilayah ini untuk melaksanakan program pengabdian masyarakat yang bertajuk digitalisasi marketing untuk membekali pelaku UMKM agar dapat menjalankan usaha mereka lebih optimal.
Pengaruh Pemasaran Syariah Media Sosial, Kualitas Produk, Harga, dan Review Pelanggan Online Terhadap Keputusan Pembelian Produk Erigo Sri Walyoto; Sintha Sujarwanti
Jurnal Ilmiah Ekonomi Islam Vol 8, No 2 (2022): JIEI
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v8i2.5958

Abstract

This study aims to analyze the effect of social media promotion, product quality, price, and online customer reviews on purchasing decisions of Erigo products to consumers of Erigo Official Shop Shopee.co.id in Sragen Regency. This research is a type of quantitative research with a questionnaire as data collection material. Samples were taken as many as 100 respondents. The sampling technique used is proportional sampling with non-probability sampling method. While the data analysis technique used instrument test, classical assumption test, model determination test, multiple linear regression analysis and t test processed with the help of IBM SPSS statistics 22 Software. From the results of this study, it can be concluded that partially (t test) shows that the social media promotion variable has a positive and significant effect on purchasing decisions. Product quality variable has a positive and significant effect on purchasing decisions. The price variable has a positive and significant effect on on purchasing decision. Then the online customer review variable has a positive and significant effect on purchasing decisions. It can be suggested that the company continues to strengthen its marketing activities through social media promotion. Furthermore, the pricing strategy can be done by providing discount offers and paying attention to competitors' offers. but the quality of the product must also be considered so that consumers remain confident in their choice. Online customer reviews are an influential factor in the purchasing decision process. Therefore, companies need to pay attention to the content of information about a product from consumers in order to convince potential consumers to buy.
THE EFFECT OF CORPORATE GOVERNANCE ON FINANCIAL STABILITY SHARIA BANK IN INDONESIA Joko Susanto; Sri Walyoto
Journal of Management and Islamic Finance Vol. 3 No. 1 (2023): Journal of Management and Islamic Finance
Publisher : IAIN Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/jmif.v3i1.6031

Abstract

This study aims to determine the effect of corporate governance on the financial stability of Islamic banks in Indonesia as measured using the z-score. The characteristics of the board of commissioners are proxied by the variable size of the board of commissioners, independent board of commissioners, board of commissioners meetings, and educational background of the board of commissioners. The study used panel data with a sample of Islamic commercial banks in Indonesia from 2015 to 2016 with a total sample of 78 data. The data analysis technique used multiple linear regression with the fixed effect model and the classical assumption test for the suitability of the regression model. The test results show that the variable size of the board of commissioners, independent board of commissioners, and educational background of the board of commissioners has no effect on the soundness of Islamic banks. Meanwhile, the board of commissioners meeting variable has a positive effect on the soundness level of Islamic banks. The control variables for bank size and NPF have no effect on bank soundness.
Pengaruh konten post dan testimoni di sosial media Instagram terhadap minat beli konsumen pada produk industri otomotif Nur Aida Choirunnisa; Sri Walyoto
Journal of Economics and Business Research (JUEBIR) Vol. 2 No. 1 (2023): Juni 2023
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/juebir.v2i1.7296

Abstract

Often consumers experience problems when searching for automotive products on social media, namely lack of product information and trust in a business account due to the company's lack of consistency in building communication with potential customers through post content. Of course this can affect consumer buying interest. This study aims to determine the effect of post content and testimonials on social media Instagram on consumer buying interest in automotive industry products at Rizki CB's workshop. This type of research is quantitative research with a survey method that is distributed via online/google form questionnaires to followers of the Instagram account @rizki.cb. The sampling technique used non-probability sampling method with a total sample of 100 people. While data processing is done using SPSS 24.00 for window software. The results of this study indicate that: (1) Post content has a positive and significant effect on consumer buying interest. (2) Testimonials have a positive and significant effect on consumer buying interest. (3) Post content and testimonial variables together have a significant effect on purchase intention. This can be a consideration for Rizki CB's business in increasing buying interest or attracting consumer attention to a product through social media to create post content on Instagram social media that contains complete information according to the needs of potential customers (account followers) and creates its own uniqueness.
Co-Authors Ika Feni Setiyaningrum Joko Susanto Nur Aida Choirunnisa Sintha Sujarwanti Suryati Suryati Zulfanita Dien Rizqiana