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All Journal Hasanuddin Economics and Business Review Jurnal Administrasi dan Manajemen Pendidikan Journal of Economic, Bussines and Accounting (COSTING) JAMP : Jurnal Administrasi dan Manajemen Pendidikan SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Eduvest - Journal of Universal Studies Asian Journal of Social and Humanities
Umanto Umanto
Universitas Indonesia
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Innovation in Digital Marketing Erigo Indonesia during Pandemic Covid-19 Mega Riani; Umanto Umanto
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4437

Abstract

This study aims to describe the concept of innovation in digital marketing MSMEs in Indonesia during pandemic covid-19 and still be number one as a local brand in Indonesia. The research used literature study. From the results of the literature study above Erigo is able to comprehensively carry out marketing concepts by taking advantage of pandemic conditions. The existence of a pandemic does not reduce Erigo's innovation and steps as a child of the nation to provide the best for Indonesia so that MSMEs and Indonesia will still have a place in the eyes of the world.
Co-Authors Aji Mimbarno Mega Riani Muhammad Agi Pratama Novita Ikasari Retno Kusumastuti Rico Edra Saputra Saiful Salim Sirda Eldita