Retno Kusumastuti
Business Administration, Department Of Administrative Science, Faculty Of Social And Political Sciences, Universitas Indonesia

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MEMAHAMI MODEL BISNIS PRAKTEK INOVASI SOSIAL : KAJIAN DESA WISATA BISNIS TEGAL WARU Retno Kusumastuti; Eko Sakapurnama; Achmad Fauzi; Prima Nurita
AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan Vol 3, No 2 (2018): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (493.415 KB) | DOI: 10.24198/adbispreneur.v3i2.18667

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 ABSTRACTSocial innovation studies are unique studies and are still relatively rare. The study contains that business models from among those who are often marginalized can also be a source of income. In addition, the importance is also that the utilization of resources owned by a region can be a source of competitive advantage when properly managed considering that each region has a different context. This study analyzes the social innovation model in Tegal Waru Village which was originally a poor and underdeveloped village in 2010 but later it can transform into an economically independent village. This study uses a qualitative approach with data collection methods through in-depth interviews and also observations. The selection of informants is based on the criteria that the person understands the business processes carried out and is also a stakeholder of Tegal Waru Tourism Village. The results showed that the Tegal Waru Tourism Village was a village that managed to enhance its natural and human resources so that it became a source of competitive advantage through the establishment of a Business Tourism Village which is still rare in Indonesia. A unique business model is offering entrepreneurship education with a value proposition to educate everyone to become entrepreneurs by relying on the core competencies and resources they have with philosophy hence provide benefits to many people. ABSTRAKKajian social innovation merupakan kajian yang unik dan masih relatif jarang. Kajiannya berisi bahwa model bisnis dari kalangan yang seringkali termajinalkan juga dapat menjadi sumber penghasilan. Selain itu, pentingnya juga adalah bahwa pemanfaatan sumber daya yang dimiliki oleh suatu daerah dapat menjadi sumber keunggulan bersaing manakala dikelola dengan baik mengingat masing-masing daerah memiliki konteks yang berbeda-beda. Penelitian ini menganalisis tentang model inovasi sosial di Desa Tegal Waru yang awalnya merupakan desa miskin dan tertinggal di tahun 2010an tetapi kemudian dapat menjelma menjadi Desa yang mandiri secara ekonomi. Penelitian ini menggunakan pendekatan kualitatif dengan metode pengumpulan data melalui wawancara mendalam dan juga observasi. Pemilihan informan berdasarkan kriteria bahwa yang bersangkutan memahami proses bisnis yang dijalankan dan sekaligus merupakan stakeholder Desa Wisata Tegal Waru. Penelitian ini dilakukan pada tahun 2018. Hasil penelitian menunjukkan bahwa Desa Wisata Tegal Waru merupakan desa yang berhasil mengelola sumber daya alam dan manusia yang dimilikinya sehingga menjadi sumber keunggulan bersaing melalui pembentukan Desa Wisata Bisnis yang masih langka di Indonesia. Bussiness model yang unik yaitu menawarkan pendidikan entrepeneruship dengan value proposition mendidik setiap orang agar dapat menjadi entrepreneur dengan mengandalkan core competence dan sumber daya yang dimilikinya dengan falsafah agar dapat memberikan manfaat untuk banyak orang. 
Towards Research University through Ambidexterity Practice: A Lecturer Perspective Retno Kusumastuti; Nurul Safitri; Prima Nurita Rusmaningsih
Jurnal Ilmu Sosial dan Ilmu Politik Vol 20, No 2 (2016): November
Publisher : Faculty of Social and Political Sciences, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (894.538 KB) | DOI: 10.22146/jsp.24800

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The concept of ambidexterity in organization theory refers to an organization's ability to innovate in explorative manners (Duncan, 1980). Ambidexterity can be identified into structural ambidexterity and contextual ambidexterity (Tushman, O'Reilly, 1990). In small medium enterprises, for example, innovation activities take contextual form since most owners act both as entrepreneurs and business leaders (Kusumastuti, et.al., 2015), while in established corporations innovation activities generally occur in structural form. Thus research takes academic institution as its locus, within which innovation activities are mandatory for all civitas academica (academic community). The study uses mixed method for collecting data through questionnaires and in-depth interviews. It shows that university has the capacity to provide context in institutional support and remuneration system as a means stimulate lecturers and researchers to be more innovative. The scheme also provided structure at the university and faculty level as tools to coordinate and integrate research projects. The organizational learning at the individual level reflects the pattern of contextual ambidexterity process.
PENINGKATAN KEMAMPUAN DALAM MENGEMBANGKAN MODEL BISNIS DAN OPTIMALISASI MEDIA SOSIAL MELALUI PELATIHAN MODEL BISNIS DAN PROMOSI BAGI UMKM Putri Chairina; Retno Kusumastuti; Effy Zalfiana Rusfian
JMM (Jurnal Masyarakat Mandiri) Vol 6, No 2 (2022): April
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (593.408 KB) | DOI: 10.31764/jmm.v6i2.6917

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Abstrak: Disrupsi teknologi dan iklim bisnis yang semakin kompetitif membuat setiap UMKM perlu memiliki kemampuan untuk mengembangan model bisnis yang adaptif. Kecenderungan konsumen untuk mengakses media digital dalam melakukan pencarian informasi mengenai brand membuat setiap bisnis perlu memperhatikan strategi digital marketing. Kegiatan pengabdian yang dilakukan melalui pelatihan daring ini bertujuan untuk meningkatkan kemampuan UMKM dalam mengembangkan model bisnis dan optimalisasi media sosial. Mitra pengabdian adalah Saudari Grace Sisca Sibarani, seorang pengusaha yang menjual serbuk kopi dalam kemasan. Pelatihan dilakukan dalam dua hari. Hari pertama diisi dengan pembukaan pelatihan dan penyampaian materi pengembangan model bisnis. Hari kedua diisi dengan praktik pengembangan model bisnis dan penyampaian materi optimalisasi media sosial untuk promosi. Evaluasi kegiatan ini dilakukan melalui wawancara . Berdasarkan hasil wawancara, diketahui bahwa peserta sudah mencapai 87% penguasaan terhadap materi.Abstract: Disruption of technology and an increasingly competitive business climate make every MSME needs to have the ability to develop adaptive business models. The tendency of consumers to access digital media in searching for information about brands makes every business need to pay attention to digital marketing strategies. This service activity carried out through online training aims to improve the ability of MSMEs in developing business models and optimizing social media. The service partner is Sister Grace Sisca Sibarani, an entrepreneur who sells packaged coffee grounds. The training was carried out in two days. The first day was filled with the opening of the training and the delivery of business model development materials. The second day was filled with business model development practices and the delivery of social media optimization materials for promotion. Evaluation of this activity was carried out through interviews. Based on the results of interviews, it is known that participants have achieved 87% mastery of the material.
The Influence of Spiritual Leadership on Organizational Culture at Bank Syariah Mandiri Branch Office and Sub Branch Office Depok Abdul Jabbar; Retno Kusumastuti
Policy & Governance Review Vol 1 No 1 (2017): January
Publisher : Indonesian Association for Public Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (332.357 KB) | DOI: 10.30589/pgr.v1i1.34

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This research aims to examine and analyze the influence of spiritual leadership on organizational culture implemented by Bank Syariah Mandiri (hereinafter will be referred as “BSM”) Branch Ofce and Sub Branch Ofce Depok. Spiritual leadership can be measured by using the concept of spiritual leadership developed by Fry (2003) with fve dimensions, namely: vision, altruistic love, hope/faith, meaning/calling, membership, and organizational culture as measured by the ETHIC (Excellence, Teamwork, Humanity, Integrity, and Customer Focus) dimensions in Bank Syariah Mandiri’s organizational culture. This research utilized a quantitative approach wherein research data were collected through survey conducted to all employees in the BSM Branch Ofce and Sub Branch Ofce Depok, with 55 respondents being involved in this research. The research data were subsequently analyzed by using descriptive statistics analysis and simple linier regression analysis. The results of this research show that spiritual leadership of the Head of BSM Branch Ofce Depok has a 56 percent positive effect on the implementation of ETHIC organizational culture in BSM.
Strategic Ambidexterity Learning of Innovation Activities: A Study of Indonesian Business Group Leader Retno Kusumastuti; Azhar Kasim; Sudarsono Hardjosoekarto
Policy & Governance Review Vol 2 No 1 (2018): January
Publisher : Indonesian Association for Public Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (896.973 KB) | DOI: 10.30589/pgr.v2i1.70

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Competitive advantage refers to the attributes an organization maintains to better perform in comparison to its competitors. According to the Resource Based View, human capital has become a source of competitive advantage. Literatures exploring how strategic leadership leads to ambidexterity practice is still very rare. Ambidexterity practices is about how organizations learn to conduct innovation activities in both exploitative and explorative manner. A prominent leader should have influence on innovation activities in their organization through the decisions they have made. This study analyzed how a corporation had implemented ambidexterity learning practices to create competitive advantage based on the leader’s cognitive map. A leader’s cognitive map is a mental construct that represents the way the leader thinks in order to deal with the prevailing environment. The dynamics of the cognitive leader is portrayed by conversing the entrepreneur’s cognitive map using the Normalized Unit Modeling by Elementary Relationship (NUMBER). This research was conducted with Lippo Karawaci (LPKR) serving as the object of study. LPKR’s success is without a doubt inseparable from the role of its leader. The results of this research show that learning process and ongoing participation based on culture to pursue competitive advantage in ambidexterity practices had occurred in LPKR. Furthermore, this study shows the importance of strategic orientation in ambidexterity learning process through proper management of the company’s resources. The identified strategic directions—human resource, technology, profitability, and entrepreneurship— may be considered as sources of competitive advantage. This research is of significant value as it presents how a big corporation, such as LPKR, constantly creates new opportunities through exploratory and exploitative innovations and learning process simultaneously thereby becoming an ambidextrous organization.
STRATEGI KEPOLISIAN NEGARA REPUBLIK INDONESIA DALAM RETENSI PERSONEL GUNA MENANGGULANGI KASUS PEMBERHENTIAN TIDAK DENGAN HORMAT Muhammad Aprisakundi; Retno Kusumastuti
REFORMASI Vol 11, No 2 (2021)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/rfr.v11i2.2505

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Sejak tahun 2017 di POLRI terdapat peningkatan kasus PTDH secara signifikan yang disebabkan adanya keterlibatan anggota polisi pada kasus penggunaan narkoba, desersi pelanggaran disiplin, korupsi  perzinahan maupun kekerasan dalam rumah tangga. Penelitian dilakukan dengan tujuan menganalisis faktor-faktor yang mempengaruhi employee retention pada POLRI.  Penelitian ini dilakukan pada tahun 2021. Metode penelitian menggunakan metode kuantitatif. Teknik pengambilan data menggunaan teknik survei dengan jumlah sampel 80 personel Polri yang mengalami kasus PTDH  dan personal yang sedang menjalani sidang Komisi Kote Etik Polri, dengan lokasi penelitian di Mabes Polri. Analisis data dilakukan dengan menggunakan analisis regresi linier berganda, dengan uji hipotesis menggunakan uji signifikansi t (uji parsial). Hasil penelitian menunjukkan bahwa komponen organisasi, peluang karir, penghargaan, rancangan tugas dan pekerjaan, dan hubungan anggota terbukti berpengaruh signifikan terhadap employee retention. Pemahaman tentang faktor yang mempengaruhi ritensi personel akan berimplikasi pada strategi pengelolaan personil sehingga diharapkan menurunkan Kasus Pemberhentian Tidak Dengan Hormat (PTDH) di tubuh Polri.Abstract : Since 2017 in the POLRI there has been an increase in PTDH cases caused by the involvement of members in narcotics cases, desertion, disciplinary violations, adultery corruption and domestic violence. The research was conducted with the aim of analyzing the factors that influence employee retention in the Indonesian National Police. This research was conducted in 2021. The research method used quantitative methods. The data collection technique used a survey technique with a sample of 80 Polri personnel who experienced PTDH cases and personal who were undergoing a trial of the National Police Code of Ethics, at Polri Headquarters. Data analysis was performed using multiple linear regression analysis, with hypothesis testing using the t significance test (partial test). The results showed that organizational components, career opportunities, rewards, task and job design, and member relationships proved to have a significant effect on employee retention. An understanding of the factors that affect personnel retention will have implications for personnel management strategies so that it is expected to reduce Cases of Disrespectful Dismissal (PTDH).
Pemetaan Upaya Preventif Retensi Personel Rangka Pengendalian Kasus Pemberhentian Tidak Dengan Hormat (PTDH) pada Kepolisian Republik Indonesia Muhammad Aprisakundi; Retno Kusumastuti
Jurnal Manajemen dan Organisasi Vol. 13 No. 2 (2022): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jmo.v13i2.40941

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This study is important to be carried out in the context of the Indonesian National Police (POLRI). This study analysis the mapping of preventive employee retention efforts that have been carried out by the Indonesian National Police in tackling PTDH. This research uses a post-positivist research paradigm. Data were collected using in-depth interviews and a literature study. The results of the study are, first, preventive efforts, namely the superiors to always check the condition of members from the physical, daily to the psychological side of members. Second, repressive efforts, namely by giving punishments that can deter violators and increase supervision of members. Third, a solution effort is to look for reasons why members do a dissertion and find relevant solution. Based on the results, the efforts of POLRI employee retention in tackling PTDH are considered not optimal, so innovation is needed. One of them is by providing the official home infrastructure with the smart home concept. The implications of this research are expected to provide improvements in terms of existing retention management so as to increase the retention of POLRI membership.
How Halal Labelled Products Influence on Repurchase Intention Kevin Aushaf Quds; Retno Kusumastuti Hardjono
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 15, No 1 (2022): April - July 2022
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.15.1.17-25

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Innovation is a source of competitive advantage. Halal labelled as an output of innovation is still very rare in research and publication. This study examines the influence of innovation attributes on repurchase intention of halal-labelled products of PT Indofood Sukses Makmur Tbk. The respondents are people who have purchased Indofood products and live in Jabodetabek area, amounting to 188 respondents. Data analysis applied simple linear regression test using SPSS software. Quantitative method conducted in this research and data collected through digital form questionnaire derived from each variable. The research results indicated that four dimensions of innovation attributes, namely relative advantage, trialability, observability, and compatibility, have a positive effect on repurchase intention, while one dimension, namely complexity, has a negative effect. It indicates that innovation attributes will be able to increase repurchase intention.  https://doi.org/10.21632/irjbs.15.1.17-25
Analisis Faktor-Faktor yang Mempengaruhi Penggunaan Sistem Manajemen Pengetahuan Oleh Pegawai Sektor Publik: Menggunakan Model UTAUT Ahmad Zaky; Retno Kusumastuti
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (594.975 KB) | DOI: 10.36418/syntax-literate.v7i6.7789

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Penelitan ini bertujuan untuk mengetahui faktor-faktor apa saja yang mempengauhi penerimaan dan penggunaan sistem manajemen pengetahuan pada Badan Pendidikan dan Pelatihan Keuangan (BPPK). Model Unified Theory of Acceptance and Use of Technology (UTAUT) digunakan untuk menganalisis faktor-faktor yang mempengaruhi pegawai BPPK dalam menggunakan sistem manajemen pengetahuan. Penelitian ini menggunakan metode kuantitatif, dengan populasi penelitan adalah pegawai BPPK yang telah mengikuti e-learning manajemen pengetahuan. Pengumpulan data menggunakan metode survey dengan instrumen penelitiannya adalah kuesioner. Kuesioner yang dikembalikan dan lengkap diisi oleh responden adalah sebanyak 156. Hasil penelitian menunjukan bahwa faktor effort expectancy, social influence dan facilitating condition secara statistik mempengaruhi behavior intention dan use behavior karena memiliki nilai signifikansi < 0,05 dan t-statistik > 1,96, sedangkan faktor performance expectancy tidak terbukti mempengaruhi penggunaan sistem manajemen pengetahuan. Sehingga faktor-faktor yang mempengaruhi pegawai BPPK dalam menggunakan sistem manajemen pengetahuan adalah kemudahan dalam menggunakan dan mempelajari sistem manajemen pengetahuan, pengaruh dan rekomendasi dari orang-orang disekitar pegawai dan adanya dukungan teknis dalam penggunaan sistem manajemen pengetahuan.
ANALISA SWOT SEBAGAI STRATEGI PEMBERDAYAAN MASYARAKAT DI DESA TELUK PANDEGLANG Rida Aulia; Retno Kusumastuti; Nina Kurniawati
JMM (Jurnal Masyarakat Mandiri) Vol 6, No 3 (2022): Juni
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (755.66 KB) | DOI: 10.31764/jmm.v6i3.7972

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Abstrak: Pemberdayaan Masyarakat menjadi strategi bagi desa untuk menganalisa potensi lokal dan memetakan peran masyarakat agar dapat menyusun program agar meningkatkan kapasitas desa dan sumber daya manusia. Desa Teluk tercatat sebagai kawasan penghasil ikan tangkap tertinggi di daerah Pandeglang, akan tetapi kurangnya pemanfaatan teknologi membuat hasil laut menjadi belum berkembang. Kegiatan pengabdian dilakukan melalui sosialisasi dengan tujuan agar masyarakat dapat mengolah produk menjadi lebih variatif. Mitra pengabdian adalah Nina Kurniawati, seorang pendamping desa yang memperkenalkan teknologi dan modifikasi hasil olahan ikan. Sosialisasi dilakukan dalam empat hari. Hari pertama dibuka untuk sesi sosialisasi mengenai olahan ikan asin, hari kedua untuk mensosialisasi olahan otak-otak dan hari ketiga diisi dengan sosialisasi mengenai olahan pindang ikan. Hari keempat sebagai sesi penilaian dari hasil sosialisasi dilakukan melakukan kuesioner. Dari hasil 25 peserta yang mengikuti kegiatan sosialisasi diperoleh skor 73% menilai strategi pemberdayaan melalui program ini efektif. Abstract: Community empowerment is a strategy for villages to analyze local potential and map the role of communities in order to develop programs to increase village capacity and human resources. Teluk Village is listed as the highest fish producing region in Pandeglang , but the lack of technological use makes they undeveloped. Devotional activities are carried out through socialization with the aim that the community can process products more variatively. The partner is Nina Kurniawati, a village companion who introduces technology and modification of processed fish products. Socialization is done in four days. The first day opened for a socialization session on processed salted fish, the second day to socialize otak-otak preparations and the third day filled with socialization of pindang. The fourth day as an assessment session of the results of the socialization was conducted a questionnaire. The results of the 25 participants who participated in the socialization activity score of 73% assessed the empowerment strategy through this program effectively.