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All Journal Bakti Budaya: Jurnal Pengabdian kepada Masyarakat Journal of Indonesian Tourism, Hospitality and Recreation Gadjah Mada Journal of Tourism Studies Bakti Budaya: Jurnal Pengabdian kepada Masyarakat
Yulita Kusuma Sari
Tourism Undergraduate Program, Universitas Gadjah Mada
Religion Arts Humanities Decision Sciences, Operations Research & Management Environmental Science Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

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KOLABORASI KREATIF KEGIATAN PARIWISATA DAN PELESTARIAN BUDAYA DI TAMAN BUDAYA YOGYAKARTA (TBY) Maria, Agita Santa; Hapsari, Riris Rinonce; Sari, Yulita Kusuma
Journal of Indonesian Tourism, Hospitality and Recreation Vol 3, No 1 (2020): Journal of Indonesian Tourism, Hospitality and Recreation
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jithor.v3i1.21853

Abstract

ABSTRACTSebagai kota budaya, kota seni, kota pendidikan, dan kota pariwisata, Yogyakarta berpotensi untuk berkembang sebagai kota kreatif. Saat ini, konsep kota kreatif banyak digunakan sebagai konsep perencanaan untuk menyelesaiakan isu sosial budaya dan ekonomi di perkotaan untuk mendukung pembangunan berkelanjutan. Aktifitas interaksi di dalam maupun antar komunitas merupakan nyawa yang menjadi motor penggerak kehidupan bagi kota kreatif. Berbagai studi menunjukkan bahwa ruang interaksi berperan penting dalam terlaksananya kegiatan kreatif pada wisata perkotaan, interaksi dapat menghasilkan gagasan atau metode baru dari yang terdahulu ada. Taman Budaya Yogyakarta (TBY)  merupakan salah satu fasilitas ruang interaksi publik milik pemerintah di Kota Yogyakarta yang banyak digunakan untuk penyelenggaraan acara seni dan budaya. Penelitian ini bertujuan untuk memahami pola kolaborasi kreatif dari kegiatan pariwisata dan pelestarian budaya di TBY. Dengan menggunakan metode induktif dan data kualitatif yang didapatkan dari observasi lapangan, dan wawancara, setiap aspek aktivitas di TBY akan dianalisis mengenai bentuk-bentuk kolaborasi kreatif, aktor, dan pola kolaborasi kreatif. Hasil menunjukkan bahwa kolaborasi kreatif muncul dari aspek nilai-nilai kegiatan, bentuk kegiatan, manajemen kegiatan, serta peranan pemangku kepentingan. Terwujudnya kolaborasi kreatif didukung oleh komunitas sebagai aktor penggerak dominan penyelenggaraan acara di TBY. Peran TBY sebagai daya tarik wisata sekaligus sarana pelestarian budaya juga disadari oleh pemerintah dan pengelola yang kemudian mengatur pergerakan kegiatan melalui kebijakan dan peraturan. Selain itu, motivasi dan persepsi masyarakat terhadap pariwisata budaya yang berkembang seiring pesatnya informasi juga mempengaruhi terwujudnya kolaborasi kreatif pariwisata dan pelestarian budaya di TBY. Kata Kunci: Kolaborasi Kreatif, Konservasi Budaya, Taman Budaya Yogyakarta  CREATIVE COLLABORATION OF TOURISM ACTIVITIES AND CULTURE PRESERVATION IN TAMAN BUDAYA YOGYAKARTA (TBY) ABSTRACTYogyakarta has potential capacity in developing it to be a creative city due to its being cultural, art, education, and tourism city. Today, the concept of creative city is often used in planning concepts to offer a way in solving social, cultural, and economic problems in a city whenever it concerns sustainable development and the most important factor in this issue is human beings who inhabit the city. Human beings, the people as a local community, are the soul that enables the creative city to be alive. Many studies show that interaction space plays an important role in a creative city as it is with this interaction that creative activities take place, and this is significant in developing city tourism. It is with this interaction that new ideas or new methods may appear. It is in this context that this research is conducted. It focuses on how a group of people create a collaborative work in cultural preservation and tourism. This interaction space is called Taman Budaya Yogyakarta (TBY). TBY, or Yogyakarta Culture Space, provides a space for communities to hold art and cultural events. With the objective of mapping the creative collaboration facilitated by TBY in the effort to preserve the culture, this research finds out the creative patterns in each aspect of cultural activities which bears cultural preservation and tourism aspects. The creativity patters appear in activity values, form, management and the role of the stakeholders. The  creative collaboration is supported by dominant actors in providing the activities in TBY. TBY is therefore a driving factor in not only cultural preservation but also in tourism.  Government role and people?s perception and  motivation developing along with the development of information technology  also contributes to the success of tourism creative collaboration and cultural preservation in TBY. Keywords: Creative Collaboration, Culture Preservation, Taman Budaya Yogyakarta
Pendampingan Berkelanjutan terhadap Pengembangan Pariwisata Desa Selopamioro Yulita Kusuma Sari
Bakti Budaya: Jurnal Pengabdian kepada Masyarakat Vol 2, No 1 (2019)
Publisher : Faculty of Cultural Sciences

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (482.18 KB) | DOI: 10.22146/bb.45040

Abstract

Tourism development in rural areas with the method of community participation is an ideal condition that can be achieved on the basis of community spirit as basic and primary capital, supported by the availability of natural and cultural resources, good governance and supported by academics or other institutions as facilitators. In terms of developing tourism in Selopamioro Village, the study program of Tourism, Faculty of Cultural Sciences, Universitas Gadjah Mada acts as a supporting actor, through sustainable community service activities. Sustainability is important in developing tourism villages, it is intended that there is integration between activities carried out from year toyear. Continuous mentoring are carried out from November 2016 until the end of 2018. Tere are signifcant developments from the existence of tourist attractions, especially natural tourism, and tourist accommodation in the form of homestays. Using the potential of institutional networks, the study program of Tourism collaborate with students, alumni, and hoteliers to jointly transfer knowledge to the community as owners and managers of tourist destinations. Interaction with the community through direct discussions in joint forums, or representatives from the arts community, PKK associations, youth associations, and tourism conscious groups. Te results of the activity show that the assistance in developing sustainable tourism is able to build the spirit of the community to continue to participate in villagetourism development. Te spirit is the next capital of hard work, by utilizing institutional networks, the strength of the younger generation, village government support, and social media, the community has succeeded in generating new tourist attractions, improving accommodation facilities, and better tourism management.=================================================================Pengembangan pariwisata di perdesaan dengan metode partisipasi masyarakat merupakan sebuah kondisi ideal yang dapat tercapai atas dasar semangat masyarakat sebagai modal dasar dan utama, didukung oleh tersedianya sumber daya alam dan budaya, pemerintahan yang baik, dan didukung oleh akademisi atau lembaga lain sebagai fasilitator. Dalam hal pengembangan pariwisata di Desa Selopamioro, Prodi Pariwisata FIB UGM berperan sebagai aktor pendukung melalui kegiatan pengabdian masyarakat yang berkelanjutan. Berkelanjutan penting dalam pengembangan desa wisata. Hal tersebut dimaksudkan agar ada integrasi antarkegiatan yang dilaksanakan dari tahun ke tahun. Kegiatan pendampingan berkelanjutan dilaksanakan mulai November 2016 hingga akhir 2018. Tercatat perkembangan yang signifkan dari keberadaan daya tarik wisata, khususnya wisata alam, dan akomodasi wisata berupa homestay. Menggunakan potensi jejaring kelembagaan, Prodi Pariwisata menggandeng mahasiswa, alumni, dan pihak perhotelan untuk bersama-sama melakukan transfer pengetahuan kepada masyarakat sebagai pemilik sekaligus pengelola destinasi wisata. Interaksi dilakukan bersama masyarakat melalui diskusi langsung dalam forum bersama, yakni bersama perwakilan dari komunitas seni, perkumpulan PKK, perkumpulan pemuda, dan kelompok sadar wisata (pokdarwis). Hasil kegiatan menunjukkan bahwa pendampingan pengembangan pariwisata secara berkelanjutan mampu membangun semangat masyarakat untuk terus berpartisipasi dalam kegiatan pengembangan pariwisata desa. Semangat tersebut yang menjadi modal kerja keras selanjutnya, dengan memanfaatkan jejaring kelembagaan, kekuatan generasi muda, dukungan pemerintah desa, dan media sosial, masyarakat berhasil memunculkan atraksi wisata baru, memperbaiki fasilitas akomodasi, serta manajemen pariwisata yang lebih baik.
Pancoh Bercerita: Storynomics dalam Pengemasan Promosi Paket Wisata Seni dan Budaya Sari, Yulita Kusuma; Sushartami, Wiwik; Aji, Khusnul Bayu
Gadjah Mada Journal of Tourism Studies Vol 4, No 2 (2022)
Publisher : Program Studi Pariwisata Fakultas Ilmu Budaya Universitas Gadjah Mada Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamajts.v4i2.88026

Abstract

The COVID-19 epidemic has impeded tourism activities worldwide. Pancoh Ecotourism Village is an instance of a tourist destination that was compelled to cease its operations amid the pandemic. Nevertheless, that does not imply that nothing can be accomplished.   Amidst the pandemic, it is imperative to create tourism offerings that are more inventive in order to adapt to the new normal period. The Pancoh Ecotourism Village offers an innovative tourism package that combines art and culture based on the concept of storynomics. This study employs the Participatory Action Research (PAR) method to engage village communities as active participants, rather than just sources of information. The aim is to involve them in the process of gathering, organizing, and presenting narratives about the local arts and culture that define the Ecotourism Villages of Pancoh.   This study discovered that the PAR technique is beneficial for students who are examining the extent of community involvement in developing a work plan, namely in this case, the creation of tour packages based on storynomics. However, PAR encounters challenges such as extended research duration, varying levels of informant motivation, and the researcher's requirement for considerable adaptability in terms of time and ability to engage with informants. 
Gone or Go On? The Existence of Hybrid Events As Urban Tourism Strategy Sari, Yulita Kusuma
Gadjah Mada Journal of Tourism Studies Vol 5, No 2 (2023)
Publisher : Program Studi Pariwisata Fakultas Ilmu Budaya Universitas Gadjah Mada Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamajts.v5i2.95005

Abstract

As the name might suggest, a hybrid event is a mix of live and virtual events. Starting its popularity in the middle of 2020, it emerged as a response and survival strategy for the creative community and the tourism industry during the COVID-19 pandemic, especially in urban areas. This form of adaptation was acknowledged several months after the virus outbreaks. Following the title, hybrid events during the pandemic may be seen merely as a non-permanent solution or a novelty for further development. This research believes that the transformation influences four fundamental aspects—technology, institution, people, and environment. Those aspects are essential in shaping a new form in the global era. Based on the ideas of transformation in the globalization era and tourist experience theory, the discussion focused on the people involved in the events industry, how the hybrid events have been carried out to date, and how they relate to urban tourism. This research aims to discover the existence of hybrid events for urban tourism years after the COVID-19 pandemic. The results highlight how hybrid events during the COVID-19 pandemic significantly impact the tourist movement and directly affect the tourism industry. Unlike the conventional event, the participant did not gain the utmost tourism experience in the urban destination. Following that, some patterns have been found in the hybrid event. Those patterns indicate the existence and hybrid event’s potential for further development.
Video Wisata Virtual sebagai Media Promosi Desa Ekowisata Pancoh di Era Kenormalan Baru Sushartami, Wiwik; Sari, Yulita Kusuma; Maizida , Karlina; Purwandani , Intan
Bakti Budaya: Jurnal Pengabdian kepada masyarakat Vol 4 No 2 (2021): 2021: Edisi 2
Publisher : Faculty of Cultural Sciences, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1424.105 KB) | DOI: 10.22146/bakti.1279

Abstract

Following the announcement by the national government of the cases of the Covid-19 pandemic in March 2020, tourism activities in various destinations in Indonesia, including the Pancoh Ecotourism Village, as one of the partners of the UGM Tourism Studies Program, were immediately postponed. This condition impacted the local economic circulation as the income of the population decreased. In the background of this pandemic scenario, tourism operations will hopefully be resumed as soon as possible. The Community Service Program was therefore carried out in order to achieve the key objective; to create a promotional video for the Pancoh Ecotourism Village in preparation for re-operation under a new health protocol via collaborative work. The other goal of this Community Service Program is to fulfill the commitment to higher education through Tridarma. In addition, a Community Partnership was formed to assist the Pancoh Ecotourism Team in particular and the Village Community in general in the planning of post-pandemic tourism activities to encourage the sustainability of tourism in the village concerned. This program used Community-Based Participatory Action Research (CBPAR) which consists of five stages, from project design to reporting, as an approach. The results of the program include a video training program and a virtual video promotion of the Pancoh Ecotourism Village. Public engagement and institutional collaboration have been important and considered to be the key to success of this program. By the end of the program, video promotion will be released via the social media of Pancoh. ===== Menyusul pengumuman pemerintah pusat tentang kasus pandemi Covid-19 pada Maret 2020, kegiatan pariwisata di berbagai destinasi di Indonesia, termasuk Desa Ekowisata Pancoh, sebagai salah satu mitra Program Studi Pariwisata UGM, langsung ditunda. Kondisi ini berdampak pada peredaran ekonomi lokal seiring dengan penurunan pendapatan penduduk. Dengan latar belakang situasi pandemi ini, kegiatan pariwisata diharapkan dapat segera dilanjutkan. Oleh karena itu, Program Pengabdian kepada Masyarakat dilaksanakan untuk mencapai tujuan utama; membuat video promosi untuk Desa Ekowisata Pancoh dalam persiapan untuk beroperasi kembali di bawah protokol kesehatan baru melalui kerja kolaboratif. Tujuan lain dari Program Pengabdian kepada Masyarakat ini adalah untuk memenuhi komitmen pendidikan tinggi melalui Tridarma. Selain itu, kerjasama komunitas dibentuk untuk membantu Tim Ekowisata Pancoh pada khususnya dan Masyarakat Desa pada umumnya dalam perencanaan kegiatan wisata pasca pandemi untuk mendorong keberlanjutan pariwisata di desa yang bersangkutan. Program ini menggunakan Community-Based Participatory Action Research (CBPAR) yang terdiri dari lima tahap, mulai dari desain proyek hingga pelaporan, sebagai pendekatan. Hasil dari program ini antara lain program pelatihan video dan promosi video virtual Desa Ekowisata Pancoh. Keterlibatan publik dan kolaborasi kelembagaan menjadi penting dan dianggap sebagai kunci keberhasilan program ini. Di akhir program, video promosi akan dirilis melalui media sosial Pancoh.
Co-Authors Aji, Khusnul Bayu Hapsari, Riris Rinonce Maizida , Karlina Maria, Agita Santa Purwandani , Intan Wiwik Sushartami