Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal JAM : Jurnal Aplikasi Manajemen
Taufiq Abdurrahman
Fakultas Ekonomi Universitas Brawijaya
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Service Quality, Customer Satisfaction dan Switching Cost terhadap Customer Loyalty (Studi pada Pelanggan Telepon Bergerak di Kota Malang) Taufiq Abdurrahman; Nanang Suryadi
Jurnal Aplikasi Manajemen Vol 7, No 1 (2009)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (203.559 KB)

Abstract

For last few decades we have witnessing the rise of mobile telecommunication industries in Indonesia. High tension level of competition has forced service providers to formulate way both to gain profit and to make their customer stay loyal. Each provider competing through their quality and their price since the Indonesian market were sensitive to price. Many promotional advertising were made in order to attract new customers and make existing customers remain loyal. Theoretically satisfactions were proved affecting customer loyalty. This research was made to identify whether Service Quality, Customer Satisfaction and Switching Cost could affect the Customer Loyalty. Keywords: Telecommunication industries, Service Quality, Satisfaction, Switching Cost, Loyalty
Co-Authors Nanang Suryadi