Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Kesehatan Masyarakat
Hilda Badruddin
Fakultas Kesehatan Masyarakat Universitas Indonesia, Jl. Margonda Raya, Pondok Cina, Beji, Depok, Indonesia 16424 | Universitas Indonesia
Public Health

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
STRATEGI BRANDING DALAM PEMASARAN DI RUMAH SAKIT Hilda Badruddin; Jaslis Ilyas; Wachyu Sulistiadi
Jurnal Kesehatan Masyarakat (Undip) Vol 10, No 2 (2022): MARET
Publisher : Fakultas Kesehatan Masyarakat Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (521.355 KB) | DOI: 10.14710/jkm.v10i2.32774

Abstract

In the era of globalization, the hospital view is not only to carry out its social mission to improve public health but also to be profit-oriented. Therefore, marketing has an important role in the hospital industry. A good marketing strategy will be able to create welfare for patients, but also for the hospital's financial performance. The branding strategy in hospital marketing is a popular strategy at this time and is one of the strategies that are closely related to creating brand equity of the hospital. This study aims to further examine how branding strategy is in hospital marketing and its assessment of consumer loyalty and engagement. This study is a literature review of articles obtained from the ScienceDirect, ProQuest, and Scopus databases. a total of 7 articles were screened from 723 articles and reviewed. It was found that the strategy can create brand equity for the hospital organization as well as for a good relationship with health and patient loyalty.
Co-Authors Ilyas, Jaslis Wachyu Sulistiadi