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Rr. Selli Nisrina Faradila
Diponegoro University
Economics, Econometrics & Finance

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Analisis Pengaruh Persepsi Kemudahan Penggunaan dan Persepsi Manfaat terhadap Minat Beli dengan Kepercayaan Sebagai Variabel Intervening (Studi pada Pengunjung Toko Online berrybenka.com di Kalangan Mahasiswa Universitas Diponegoro) Rr. Selli Nisrina Faradila; Harry Soesanto
JURNAL STUDI MANAJEMEN ORGANISASI Vol 13, No 2 (2016)
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (145.563 KB) | DOI: 10.14710/jsmo.v13i2.13406

Abstract

This study aimed to analyze the influence of perceived ease of use and perceivedusefulness on purchase intention using trust as mediator study case on online storeberrybenka.com. This study used two independent variables that are perceived ease ofuse and perceived usefulness, purchase intention variable as a dependent variable andtrust variable as an intervening variable. Simple random sampling method is used for thisresearch. Sample were collected from 150 respondents who ever had usedberrybenka.com website. Multiple regression analysis is used for this study. The resultsshowed that perceived ease of use have positive and significant effect on trust, perceivedusefulness have positive and significant effect on trust and perceived ease of use,perceived usefulness, and trust have positive and significant effect on purchase intention.Keywords : Perceived Ease of Use, Perceived Usefulness, Trust, Purchase Intention
Co-Authors Harry Soesanto