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All Journal Jurnal Kesehatan Masyarakat Indonesian Journal of Business Analytics (IJBA)
Laela Isnaeni
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Public Health

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FAKTOR PERILAKU DAN FAKTOR LINGKUNGAN YANG BERHUBUNGAN DENGAN KEJADIAN MALARIA DI WILAYAH KERJA PUSKESMAS GEBANG KABUPATEN PURWOREJO Laela Isnaeni; Lintang Dian Saraswati; M. Arie Wuryanto; Ari Udiyono
Jurnal Kesehatan Masyarakat (Undip) Vol 7, No 2 (2019): APRIL
Publisher : Fakultas Kesehatan Masyarakat Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (197.04 KB) | DOI: 10.14710/jkm.v7i2.24707

Abstract

Malaria is an infectious disease and still become a public health problem in Indonesia. Malaria transmission is influenced by several factors such as the environment, agent, and host. Purworejo is one of sub-districts in Central Java that has the highest malaria rate. One endemic sub-district in Purworejo is Gebang with MOPi in the early quarter of 2018 at 1.3 ‰. The purpose of this study was to analyze the relationship between environmental factors of malaria incidence in Kecamatan Gebang. This study was an observational analytical with case control design. The sample of this study amounted to 106 respondents with details of 53 cases and 53 controls. The univariate and bivariate were used to analyze the data. The results showed that were a relationship between habit of going out at night (p = 0,000; OR = 10,513), use of mosquito repellent (p = 0,036; OR = 2,710), existence of breeding place (p = 0,000; OR = 5,077), distance of breeding place (p = 0.011 OR = 2.963), existence of resting place (p = 0.003; OR = 4.313), and livestock cage (p = 0,000; OR = 10,014). The conclusion of this study is that there is a relationship between  habit of going out at night, use of mosquito nets, existence of breeding places, distance of breeding places, existence of resting places, and existence of livestock cages related to malaria incidence in Gebang.
The Influence of Product Placement and Event Sponsorship on Brand Awareness (A Study on Kopiko Products in the Korean Drama Vincenzo) Laela Isnaeni; Mutia Febriani; Athiyatul Aula; Tiara Muthiarsih
Indonesian Journal of Business Analytics Vol. 4 No. 3 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i3.9414

Abstract

Korean culture has emerged and become a phenomenon of Asian-style globalization that has boomed in the last decade, particularly in the Korean drama industry. In the current Korean industry, a coffee candy brand that has won the hearts of coffee lovers, namely Kopiko, represents a phenomenon of a local product going international. The purpose of this study is to determine the influence of product placement and event sponsorship on the brand awareness of Kopiko products in the drama Vincenzo. This study employs quantitative data analysis methods using Structural Equation Modeling (SEM) based on Partial Least Square (PLS) with the help of SmartPLS 3.0 software. Primary data were collected by distributing questionnaires to 100 viewers of the drama Vincenzo in Cirebon. The results showed that product placement has a positive and significant effect on brand awareness, as does event sponsorship. It is important to explore other variables that can contribute to this goal. Future researchers should investigate these variables further.
Co-Authors Ari Udiyono Athiyatul Aula Lintang Dian Saraswati M. Arie Wuryanto Mutia Febriani Tiara Muthiarsih