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All Journal EKONOMIKA: Manajemen, Akuntansi dan Perbankan Syari’ah OBOR: Oikonomia Borneo
Zulkifli Zulkifli
Universitas Widya Gama Mahakam Samarinda
Economics, Econometrics & Finance

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Pengaruh Customer Offline dan Customer Online Terhadap Penjualan Pada Toko 3 Second Plaza Mulia Samarinda” Zulkifli Zulkifli; Maria Goreti Solot
Jurnal Ekonomika: Manajemen, Akuntansi, dan Perbankan Syari'ah Vol. 7 No. 1 (2018): March
Publisher : Economic Faculty, University of Widya Gama Mahakam Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/je.v7i1.445

Abstract

Penelitian ini bertujun untuk mengetahui pengaruh Customer Offline dan Customer Online  terhadap penjualan Toko 3 Second Plaza Mulia dengan menggunakan metode analisis regresi linear berganda. Data diperoleh dengan menyebarkan kuisioner kepada pelanggan toko.Customer offline dan customer online secara bersama sama berpengaruh positif dan signifikan terhadap penjualan pada Toko 3Second Plaza Mulia Samarinda. Customer offline berpengaruh signifikan terhadap penjualan pada Toko 3Second Plaza Mulia Samarinda.Customer online berpengaruh signifikan dan lebih dominan terhadap penjualan pada Toko 3Second Plaza Mulia Samarinda.
TINJAUAN PELAKSANAAN RAPAT ANGGOTA TAHUNAN (RAT) PADA KOPERASI DI KALIMANTAN TIMUR TAHUN 2017 ZULKIFLI ZULKIFLI; RESLIANTY RACHIM
Jurnal Ekonomika: Manajemen, Akuntansi, dan Perbankan Syari'ah Vol. 8 No. 2 (2019): September
Publisher : Economic Faculty, University of Widya Gama Mahakam Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/je.v8i2.759

Abstract

      Salah satu kewajiban pengurus koperasi yaitu menyelenggarakan Rapat Anggota Tahunan minimal 1 tahun sekali. Hal ini merupakan bagian dari cerminan kinerja suatu koperasi dalam satu periode tertentu.      jenis penelitian ini adalah penelitian deskriptif kualitatif atau penelitian dengan tujuan utama Penelitian ini bertujuan untuk menghasilkan dan mendeskripsikan presentasi koperasi yang melaksnakan dan tidak melaksanakan Rapat Anggota Tahunan di Kalimantan Timur dan penyebab koperasi tidak melaksanakan Rapat Anggota Tahunan, sehingga menghasilkan gambaran lengkap mengenai pelaksanaan Rapat Anggota Tahunan di Kalimantan Timur      Pada tahun 2017 di Provinsi Kalimantan Timur pada terdapat 5.401 unit koperasi, diantara seluruh koperasi yang ada tersebut terdapat 2.750 atau sekitar 50.91% koperasi aktif atau yang masih melaksanakan kegiatan usahanya, sedangkan dari total koperasi aktif tersebut hanya 671 koperasi atau sekitar 24.40% yang melaksanakan keajibannya menyelenggarakan Rapat Anggota Tahunan sedangkan di bandingkan dengan total koperasi yang ada di Kalimantan Timur hanya 12.42 % saja yang melaksanakan Rapat Anggota Tahunan secara rutin. 
The Influence of Service Quality and Brand Image on Customer Satisfaction (Case Study at Bankaltimtara) RESLIANTY RACHIM; ZULKIFLI ZULKIFLI
Jurnal Ekonomika: Manajemen, Akuntansi, dan Perbankan Syari'ah Vol. 8 No. 2 (2019): September
Publisher : Economic Faculty, University of Widya Gama Mahakam Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/je.v8i2.760

Abstract

     The purpose of this study was to determine the effect of service quality and image on customer satisfaction on Bankaltimtara, both partially and simultaneously using the study population, namely Bankaltimtara customers who came to the office when the researchers conducted field research. And the sample used in this study amounted to 100 people. The sampling technique in this study uses accidental sampling technique, which is a sampling technique based on coincidence, where the customer meets the researcher by chance. Data collection techniques used in this study are library research and field work research in the form of observations, interviews and questionnaires.    This research method is descriptive using validity test analysis tools, reliability test, multiple linear regression analysis, Pearson correlation coefficient test, coefficient of determination test, T test and F test with the help of SPSS software version 23 to determine the effect of each variable. From the results of the analysis, it is known that the value of variable X1 is service quality, variable X2 is brand image and variable Y is customer satisfaction is significantly positive. The statistical test results partially stated that the service quality variable had a significant positive effect on customer satisfaction variables of 32.19% and the brand image variable had a significant positive effect on customer satisfaction variables of 28.86%. While the results of simultaneous testing stated that the variable service quality and brand image variables have a significant positive effect on customer satisfaction variables of 57.13%.  
PRESEPSI KONSUMEN TERHADAP PENGGUNAAN LOGO HALAL PADA PRODUK UMKM DI KOTA SAMARINDA Reslianty Rachim; Zulkifli Zulkifli; Abdul Rachim
OBOR: Oikonomia Borneo Vol. 5 No. 2 (2023): Oktober
Publisher : University of Widya Gama Mahakam Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/obor.v5i2.2732

Abstract

The aim of this research is to provide an understanding or meaning of the importance of the halal logo on MSME products. The data analysis method used in this research is three types of activities, namely data condensation, presenting data (data display), and drawing conclusions or verification (conclusion drawing and verification). The results of research using observations, questionnaires and interviews state that it is very important to implement halal certification in Samarinda City. Study to realize certainty of halal products for the Muslim community.
Co-Authors Abdul Rachim Maria Goreti Solot Reslianty Rachim