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This Author published in this journals
All Journal Journal of Tourism and Interdiciplinary Studies
I Made Budiasa
Jurusan Pariwisata, Politeknik Negeri Bali Bukit Jimbaran Badung Bali
Humanities Social Sciences

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PERBANDINGAN STRATEGI MANAJEMEN HOTEL BERBINTANG DI BALI MENGHADAPI COVID-19 I Made Budiasa; I Wayan Jendra; I Wayan Nurjaya
Journal of Tourism and Interdiciplinary Studies Vol. 1 No. 1 (2021): Journal of Tourism and Interdisciplinary Studies (JoTIS)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (294.551 KB) | DOI: 10.51713/jotis.v1i1.46

Abstract

The aim of this research is to identify the management strategy done by star hotels in Bali in dealing with pandemi situation of Covid 19. It is descriptive qualitative research with virtual interview techniques and literature review. The reseach found out some similarities and differences held by star hotel management in facing the covid 19 situatioan. Both The Westin Resort Nusa Dua and Wyndham Garden Kuta Beach Bali apply the hotel management internal strategy carried out in facing the pandemi situation. They also implement efficiency and effectiveness in order to survive. These hotels are different in generic strategy. The Westin Resort Nusa Dua uses generic strategy based on Poster theory (1985), and functional strategy. Meanwhile Wyndham Garden Kuta Beach uses a Strategic Recovery Plan which inspired by the theory of Business Continuity or Disaster Recovery Plan that consists of 6 phases and 3 strategy steps to ensure the plan is implemented properly.
STRATEGI MASKAPAI PENERBANGAN MENGHADAPI KETERPURUKAN PARIWISATA DI MASA PANDEMI COVID-19 I Made Budiasa; I Wayan Nurjaya
Journal of Tourism and Interdiciplinary Studies Vol. 2 No. 1 (2022): Journal of Tourism and Interdisciplinary Studies (JoTIS)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jotis.v2i1.63

Abstract

This study tended to determine the airlines strategy taken by its management in facing the downturn tourism in the Word due to Covid 19 pandemic. The research used descriptive qualitative analysis while data collected by study documentation and online interviews. There are SO strategy such as (a) growth strategy in the form of concentration through vertical integration (forward integration: increasing control over distributors and backward: increasing control over suppliers), (b) Product development: creating product innovations that are more attractive to prospective passengers, (c) Market penetration: Increasing market share for current products by opening domestic routes that have been discontinued due to Covid-19, (d) Market development: Introducing current products to a new geographic area; In the ST strategy, they are (a) resource management by implementing cost effectiveness and efficiency in various possible fields without violating applicable regulations, (b) market development by carrying out promotions in various forms, (c) product development by making various product innovation that might be more attactive to prospective passengers. The WO Strategy includes (a) Resource management: Carrying out cost effectiveness and efficiency in various possible fields without violating applicable regulations, (b) Increasing focus on cargo transportation other than passengers, (c) Increasing focus on domestic passenger transportation on required routes; while the WT's Strategy are (a) Stopping operations temporarily until the number of prospective passengers increases. (b) Declaring failed (bankrupt) because the company could not run any longer.
Co-Authors I Wayan Jendra I Wayan Nurjaya