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All Journal Formosa Journal of Multidisciplinary Research (FJMR)
Septi Herawati
Universitas Gunadarma
Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Social Sciences

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Pengaruh Viral Marketing, Promosi, dan Kualitas Pelayanan Terhadap Keputusan Pembelian MS Glow di Bumi Indah Kabupaten Tangerang Evan Saktiendi; Septi Herawati; Lince Afri Yenny; Amelia Wahyu Agusti
Formosa Journal of Multidisciplinary Research Vol. 1 No. 2 (2022): June 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (441.142 KB) | DOI: 10.55927/fjmr.v1i2.524

Abstract

The purpose of this study was to determine the effect of viral marketing, promotion, and service quality partially and simultaneously on purchasing decisions for MS Glow in Bumi Indah, Tangerang Regency. The population in this study were MS Glow consumers in Bumi Indah, Tangerang Regency. The number of samples is 100 respondents using purposive sampling. The testing tool used is SPSS. The results of this study indicate that simultaneously viral marketing, promotion, and service quality variables have a significant effect on purchasing decisions for MS Glow in Bumi Indah, Tangerang Regency, while partially viral marketing and promotion variables have no significant effect on MS Glow purchasing decisions and service quality variables have an effect. significant impact on purchasing decisions for MS Glow in Bumi Indah, Tangerang Regency.
Analisis Pengaruh Kualitas Pelayanan, Promosi, dan Kemudahan Penggunaan Aplikasi KAI Access terhadap Kepuasan Konsumen PT Kereta Api Indonesia (Persero) Septi Herawati; Evan Saktiendi; Alya Raihanah
Formosa Journal of Multidisciplinary Research Vol. 1 No. 6 (2022): October 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v1i6.1436

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh Kualitas Pelayanan, Promosi, dan Kemudahan Penggunaan aplikasi KAI ACCESS secara parsial dan simultan terhadap Kepuasan Konsumen PT Kereta Api Indonesia (Persero). Metode analisis pada penelitian ini menggunakan data primer dan data sekunder, tahap uji yang dilakukan adalah : uji validitas, uji reliabilitas, uji normalitas, uji multikolinearitas, uji heteroskedastisitas, uji analisis linear berganda, uji koefisien determinasi , Uji T dan Uji F. Data yang digunakan dalam penelitian ini menggunakan instrument kuesioner, dan data valid berhasil dikumpulkan sebanyak 100 responden.Metode pengambilan sampel pada penelitian ini adalah non probability sampling dengan teknik purposive sampling. Alat bantu pengujian yang digunakan adalah SPSS versi 26. Hasil penelitian menunjukkan bahwa variabel-variabel dalam penelitian ini yaitu Kualitas Pelayanan, Promosi, dan Kemudahan Penggunaan berpengaruh secara parsial dan simultan terhadap variabel Kepuasan konsumen.
The Influence of Price, Product Quality, and Word of Mouth on Purchase Decisions for Gayo Coffee Products Septi Herawati; Evan Saktiendi; Indah Setiyani
Formosa Journal of Multidisciplinary Research Vol. 2 No. 5 (2023): May, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v2i5.4351

Abstract

The purpose of this study was to determine the effect of price, product quality and word of mouth on purchasing decisions for Gayo coffee products, and the effect of price, product quality and word of mouth simultaneously on purchasing decisions for Gayo coffee. The research method used is a quantitative method. The population in this study are consumers who have purchased Gayo Coffee Products in Jabodetabek. The number of samples is 100 respondents using purposive sampling. To find out the results of this study using analysis tools validity test, reliability test, classic assumption test, multiple linear regression (R2), t test, f test, and determination test. The testing tool used is SPSS 26. The results of this study indicate that partially the Price and Word of Mouth variables have a significant effect on the Purchase Decision of Gayo Coffee Products and the Product Quality variable has no significant effect on the Purchase Decision of Gayo Coffee Products, while simultaneously the price variable, Product Quality, and Word of Mouth have a significant effect on the Purchase Decision of Gayo Coffee Products.
The Influence of Service Quality, Promotion, and Trust on Shopee Food Consumer Satisfaction Septi Herawati; Evan Saktiendi; Cut Nisa Azzahra
Formosa Journal of Multidisciplinary Research Vol. 2 No. 11 (2023): November 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v2i11.7009

Abstract

The aim of this research is to determine the partial and simultaneous influence of Service Quality, Promotion and Trust on Shopee Food Consumer Satisfaction. The sampling method in this research is non-probability sampling with a purposive sampling technique. The analytical tools used are validity test, reliability test, classical assumption test, multiple linear regression (R2), t test, f test, and coefficient of determination. The testing tool used is SPPSS 26. The results of this research show that the t test results for Service Quality, Promotion and Trust partially influence Consumer Satisfaction, while the f test results for Service Quality, Promotion and Trust simultaneously influence Consumer Satisfaction.
Co-Authors Alya Raihanah Amelia Wahyu Agusti Cut Nisa Azzahra Evan Saktiendi Indah Setiyani Lince Afri Yenny