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All Journal Formosa Journal of Multidisciplinary Research (FJMR) Investasi : Inovasi Jurnal Ekonomi Dan Akuntansi
Lince Afri Yenny
Universitas Gunadarma
Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences

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Pengaruh Viral Marketing, Promosi, dan Kualitas Pelayanan Terhadap Keputusan Pembelian MS Glow di Bumi Indah Kabupaten Tangerang Evan Saktiendi; Septi Herawati; Lince Afri Yenny; Amelia Wahyu Agusti
Formosa Journal of Multidisciplinary Research Vol. 1 No. 2 (2022): June 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (441.142 KB) | DOI: 10.55927/fjmr.v1i2.524

Abstract

The purpose of this study was to determine the effect of viral marketing, promotion, and service quality partially and simultaneously on purchasing decisions for MS Glow in Bumi Indah, Tangerang Regency. The population in this study were MS Glow consumers in Bumi Indah, Tangerang Regency. The number of samples is 100 respondents using purposive sampling. The testing tool used is SPSS. The results of this study indicate that simultaneously viral marketing, promotion, and service quality variables have a significant effect on purchasing decisions for MS Glow in Bumi Indah, Tangerang Regency, while partially viral marketing and promotion variables have no significant effect on MS Glow purchasing decisions and service quality variables have an effect. significant impact on purchasing decisions for MS Glow in Bumi Indah, Tangerang Regency.
Pengaruh Brand Ambassador, Kemudahan Penggunaan dan Kepercayaan terhadap Minat Berinvestasi pada Aplikasi Bibit Septi Herawati; Evan Saktiendi; Lince Afri Yenny; Andi Asnur Pranata Muhibah Hadmar; Wahyu Widjayanti; Ayu Andrianie; Gifari Adam
INVESTASI : Inovasi Jurnal Ekonomi dan Akuntansi Vol. 3 No. 4 (2025): Artikel Penelitian
Publisher : Soratekno Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59696/investasi.v3i4.204

Abstract

Various technology-based investment applications are developing in Indonesia, one of which is Bibit. This platform offers investments in mutual funds and stocks, which are increasingly popular among the general public. However, several factors still influence investment interest. This study aims to understand the influence of brand ambassadors, ease of use, and trust on investment interest in the Bibit. The method used is quantitative with primary data collected through an online questionnaire to 100 respondents drawn using a purposive sampling technique. Data analysis tools used IBM SPSS Statistics 30 through validity and reliability tests, classical assumption tests, and multiple linear regression tests. The results of this study indicate that partially the brand ambassador and ease of use variables influence investment interest, while the trust variable does not influence investment interest in the Bibit. While simultaneously the brand ambassador, ease of use and trust variables influence investment interest in the Bibit. of the three independent variables, the variable with the greatest influence on investment interest is the ease of use variable which is indicated by the magnitude of the regression coefficient value of 0.369 or equal to 36.9%.
Implementasi Budgeting untuk Perencanaan dan Pengendalian Biaya Sekretariat DPRD DKI Jakarta Lince Afri Yenny; Ayu Andrianie; Ghina Nurjihan; Wahyu Widjayanti; Andi Asnur Pranata Muhibah Hadmar; Syava Naila Azzahra
INVESTASI : Inovasi Jurnal Ekonomi dan Akuntansi Vol. 4 No. 2 (2026): Artikel Penelitian
Publisher : Soratekno Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59696/investasi.v4i2.262

Abstract

Penelitian ini bertujuan untuk menganalisis penerapan budgeting sebagai alat perencanaan dan pengendalian biaya pada Sekretariat DPRD Provinsi DKI Jakarta periode 2023–2024. Analisis dilakukan untuk mengetahui sejauh mana budgeting berperan dalam mendukung efektivitas perencanaan anggaran, pengendalian biaya, serta pencapaian realisasi anggaran sesuai dengan target yang telah ditetapkan. Penelitian ini menggunakan pendekatan deskriptif dengan metode campuran (mixed methods), yaitu pendekatan kualitatif dan kuantitatif. Data kualitatif diperoleh melalui wawancara, observasi, dan dokumentasi guna menganalisis proses penyusunan, pelaksanaan, serta evaluasi anggaran. Sementara itu, data kuantitatif dianalisis secara deskriptif menggunakan data realisasi anggaran dan tingkat penyerapan anggaran sebagai indikator efektivitas penerapan budgeting pada Sekretariat DPRD Provinsi DKI Jakarta selama periode 2023–2024. Hasil penelitian menunjukkan bahwa penerapan budgeting sebagai alat perencanaan dan pengendalian biaya pada Sekretariat DPRD Provinsi DKI Jakarta telah berjalan dengan cukup efektif. Dari aspek kualitatif, efektivitas tersebut ditunjukkan oleh adanya koordinasi yang baik antarunit kerja, pelaksanaan rapat monitoring dan evaluasi secara berkala, serta penggunaan sistem informasi penganggaran yang terintegrasi dalam mendukung proses perencanaan dan pengendalian anggaran. Dari aspek kuantitatif, tingkat penyerapan anggaran mencapai 95,73% pada tahun 2023 dan 95,28% pada tahun 2024. Persentase tersebut menunjukkan bahwa sebagian besar anggaran telah direalisasikan sesuai dengan perencanaan yang telah ditetapkan, sehingga budgeting mampu mendukung efektivitas pengelolaan anggaran dan pengendalian biaya pada Sekretariat DPRD Provinsi DKI Jakarta.
Co-Authors Amelia Wahyu Agusti Andi Asnur Pranata Muhibah Hadmar Ayu Andrianie Evan Saktiendi Ghina Nurjihan Gifari Adam Septi Herawati Syava Naila Azzahra Wahyu Widjayanti