Article Per Year (5 Year)
p-Index From 2020 - 2025
1.151
P-Index
This Author published in this journals
All Journal Jurnal Kajian Manajemen Bisnis Pendidikan Ekonomi Jurnal Pelangi Menara Ilmu Maker: Jurnal Manajemen Jurnal Informatika Ekonomi Bisnis
HAYU YOLANDA UTAMI
STKIP PGRI SUMBAR
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Jurnal Informatika Ekonomi Bisnis

 1 
Moderasi Hubungan Financial Literacy dengan Keputusan Investasi terhadap Peran Herding Behavior bagi Investor Pemula Saputra, Syailendra Eka; Natassia, Rizky; Utami, Hayu Yolanda
Jurnal Informatika Ekonomi Bisnis Vol. 4, No. 4 (December 2022)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (414.896 KB) | DOI: 10.37034/infeb.v4i4.179

Abstract

The role of herding behavior (HD) is very much needed in moderation to support Investment Decisions (IC) for novice investors. This study aims to measure the size of Financial Literacy (FL) in making the right decisions. The data processed in this study are 158 novice investor respondents who invest in stock-type securities in Indonesia. The sampling method was carried out randomly (probability sampling) which was collected through the Google form. The data analysis method used is to answer the truth of the hypothesis using the help of the Structural Equation Model (SEM). The results of hypothesis testing found that FL had a positive and significant effect on KI and HD. The magnitude of the influence value is less than 0.05. The same test model for HD also has a positive effect on KI with a value smaller than 0.05. The test value of this effect on HD is not a direct effect, with a coefficient value of -0.039 which is smaller than 0.05. The conclusion of this study is that HD does not moderate the relationship between FL and KI for novice investors who invest in stock-type securities in Indonesia. So that this research can be used as a reference in making decisions for novice investors.
Word of Mouth sebagai Pemoderasi Hubungan Antara Brand Image dan Brand Love Terhadap Purchase Decision (Studi Empiris pada Konsumen KFC di Kota Padang) Saputra, Syailendra Eka; Utami, Hayu Yolanda; Putra, Defriko Gusma; Rahmat, Indra
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i3.631

Abstract

Penelitian ini bertujuan untuk menguji pengaruh brand image, brand love dan word of mouth terhadap purchase decision konsumen pada produk ayam goreng Kentucy Fried Chicken (KFC) di Kota Padang. Selain itu penelitian ini juga bertujuan membuktikan peran word of mouth sebagai penguat hubungan antara brand image dan brand love dengan purchase decision konsumen pada produk ayam KFC di Kota Padang. Pada penelitian ini digunakan sebanyak 80 orang konsumen yang memiliki pengalaman membeli dan mengonsumsi ayam goreng KFC di Kota Padang. Proses pengambilan sampel di lakukan secara acak. Pengumpulan data dilakukan dengan metode survei. Metode analisis data yang digunakan adalah Structural Equation Model (SEM) sedangkan pengujian hipotesis dilakukan dengan menggunakan uji T-statistik. Berdasarkan hasil pengujian hipotesis ditemukan word of mouth memperkuat hubungan antara brand image dengan purchase decision konsumen pada produk ayam goreng KFC di Kota Padang. Sedangkan dalam pengujian efek tidak langsung juga ditemukan word of mouth memediasi hubungan antara brand love dengan purchase decision konsumen pada produk ayam goreng KFC di Kota Padang.
Co-Authors 3Mareta Kemala Sari Arnaldi Arnaldi Defriko Gusma Putra Fauzan . Honghayu Yengki Indra Masrin LINDA GUSMADARA Minggus Riani Putra, Muhammad Fadil Nanda Rahmat, Indra Rigga Satrinol Vadri RIZKY NATASSIA Salma Taqwa Saputra, Syailendra Eka Sri M.Pd S,.Pd Wahyuni Sri Wahyuni WARNA SUSANTI