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PENGARUH KEPUASAN KERJA DAN KOMITMEN ORGANISASI TERHADAP PRESTASI KERJA KARYAWAN PADA DINAS PERHUBUNGAN KOMUNIKASI DAN INFORMATIKA KABUPATEN AGAM SUSANTI, WARNA; NATASSIA, RIZKY; UTAMI, HAYU YOLANDA
Pendidikan Ekonomi Vol 2, No 2 (2013): Jurnal Mahasiswa Pendidikan Ekonomi Genap 2013-2014
Publisher : Pendidikan Ekonomi

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ABSTRACTThis study aims to reveal: 1) How does the influence of job satisfaction on employee performance Transport Department of Communication and Information Agam; 2) How does organisasit commitment on employee performance Transport Department of Communication and Information Agam; 3) How does the influence of job satisfaction and organisasit commitment Â on performance Department of Transportation employee Agam Communications and Information Technology.Object of study is the Department of Transportation employee Agam Communication and Information. The study population was all employees of the Department of Communication and Information Agam numbering 70 people. The data analysis technique used is multiple regression.Results of the study are: 1) There is a positive and significant effect between job satisfaction on job performance at the Department of Communication and Information Agam with regression coefficient 0.206. Means to increase employee performance can be done by improving the job satisfaction at the Department of Communication and Information Agam, 2) There is a positive and significant effect between organizational commitment on job performance at the Department of Communication and Information Agam with regression coefficient 0.109. Means to increase employee performance can be done by improving the organizationâs commitment to the Department of Transportation, Communication and Information Agam. To achieve high performance, the employee job satisfaction and organizational commitment of employees in Agam District should be improved.Â Keyword: Job Satisfaction, Organisasit Commitment, Employee Performance multiple regression.

PENGARUH KETIDAKPUASAN KONSUMEN DAN KEBUTUHAN MENCARI VARIASI TERHADAP PERILAKU PERPINDAHAN MEREK PADA PENGGUNA SIM CARD SIMPATI PT. TELKOMSEL Tbk DI KOTA PADANG GUSMADARA, LINDA; Masrin, Indra; UTAMI, HAYU YOLANDA
Pendidikan Ekonomi Vol 2, No 2 (2013): Jurnal Mahasiswa Pendidikan Ekonomi Genap 2013-2014
Publisher : Pendidikan Ekonomi

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ABSTRAKPerpindahan merek merupakan salah satu objek yang menarik untuk diteliti. Perusahaan perlu mengetahui apa saja yang memotivasi masyarakat untuk beralih menggunakan produk pesaing. Terutama di jasa telekomunikasi yang berbasis seluler dengan memunculkan berbagai kartu seluler Indonesia. Kartu seluler termasuk kategori low involvement yang mana produk tersebutÂ tidak terlalu beresiko bagi konsumen maka dengan mudah bagi konsumen berpindah merek jika konsumen tidak puas maka konsumen akan mencari informasi dan evaluasiÂ terhadap berbagai alternatifÂ lain dari merek yang digunakan sebelumnya.Â Penelitian ini menggunakan sampel sebanyak 100 sampel dengan teknik purposive sampling untuk menguji model perilaku berpindah merek pada produk kartu seluler. Model ini menekankan pada pengaruh dari ketidakpuasan konsumen dengan nilai signifikan 0,041< alpha 0,05 sehingga keputusannya ketidakpuasan konsumen berpengaruh signifikan terhadap perilaku perpindahan merek sim card simpati di kota padang artinya hipotesis pertama diterima, kebutuhan mencari variasi nilai signifikan 0,000 < alpha 0,05 sehingga keputusannya kebutuhan mencari variasi berpengaruh signifikan terhadap perilaku perpindahan merek sim card simpati di kota padang artinya hipotesis ke dua diterimaÂ danÂ uji signifikan simultan menghasilkan nilai F hitung sebesar 21,343 dengan tingkat signifikan 0,000 kecil dari sig < 0,05 dapat dikatakan ketidakpuasan dan kebutuhan mencari variasi secara bersama sama berpengaruh terhadap memprediksi perilaku perpindahan merek sim card simpati dikota padang artinya hipotesisÂ ketiga diterima. Hasil penelitian menunjukkan bahwa model penelitian dapat diterima.Â Kata Kunci: ketidakpuasan konsumen, kebutuhan mencari variasi, brand switching, alat analisis regresi linear berganda

Pengaruh Efisiensi Modal Kerja, Likuiditas, dan Solvabilitas terhadap Profitabilitas pada Industri Otomotif yang Terdaftar Di Bursa Efek Indonesia Periode 2007-2011. Vadri, Rigga Satrinol; Taqwa, Salma; Utami, Hayu Yolanda
Pendidikan Ekonomi Vol 1, No 1 (2014): Jurnal Wisuda Ke 48 Mahasiswa Prodi Pendidikan Ekonomi
Publisher : Pendidikan Ekonomi

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ABSTRAKÂ Setiap perusahaan bertujuan untuk mencari profitabilitas. Untuk mencapai laba yang diharapkan manajemen harus dapat mengambil kebijaksanaan yang tepat dalam menginvestasikan sumber dana yang ada sehingga akan diperoleh likuiditas dan solvabilitas yang cukup memadai dan efisiensi modal kerja serta akhirnya akan diperoleh profitabilitas yang diharapkan.Tujuan penelitian ini adalah untuk mengetahui sejauhmana pengaruh efisiensi modal kerja, likuiditas, dan solvabilitas terhadap profitabilitas yang dipresentasikan dengan Inventory Turnover (ITO), Current Ratio (CR), Debt to Total Asset (DTA), dan Return on Equity (ROE). Metode pengambilan sampel menggunakan teknik purposive sampling. Semua data di analisis menggunakan model regresi linear berganda, uji koefisien determinasi, uji asumsi klasik, uji t statistik, dan uji F statistik serta data tersebut diolah dengan menggunakan program SPSS for windows Release 16. Dari hasil penelitian yang dilakukan, menunjukkan bahwa: (1). Efisiensi modal kerja berpengaruh secara signifikan terhadap profitabilitas dengan tingkat signifikan sebesar 0,015. (2). Likuiditas tidak signifikan terhadap profitabilitas dengan tingkat signifikan sebesar 0,323. (3). Solvabilitas tidak signifikan terhadap profitabilitas dengan tingkat signifikan sebesar 0,500. (4). Efisiensi modal kerja, likuiditas dan solvabilitas signifikan terhadap profitabilitas dengan tingkat signifikan 0,94.

PENGARUH DESAIN DAN HARGA PRODUK PC TABLET SAMSUNG GALAXI TERHADAP KEPUTUSAN PEMBELIAN PADA MAHASISWA PRODI PENDIDIKAN EKONOMI STKIP PGRI SUMBAR Riani, Minggus; Utami, Hayu Yolanda; Wahyuni, S,.Pd, M.Pd, Sri
Pendidikan Ekonomi Vol 1, No 1 (2014): Jurnal Wisuda Ke 48 Mahasiswa Prodi Pendidikan Ekonomi
Publisher : Pendidikan Ekonomi

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ABSTRACTÂ Â Â This study aims to analyze : 1 ) The extent to which the influence of the Product Design Purchasing Decisions . In Economics Education Program Students STKIP PGRI West Sumatra . 2 ) The extent to which the influence of the Product Price Purchase Decision . In Economics Education Program Students STKIP PGRI West Sumatra . 3 ) The extent to which the influence of design and price of Samsung galaxy Tablet PC Product Purchase Decision Against Students In Economic Education Program STKIP PGRI West Sumatra .This type of research is descriptive associative . This research was carried out for 1 month . The population of this study is a proportion of students Prodi Economic Pendidian STKIP PGRI West Sumatra totaling 100 people . The sampling technique of this study is accidental sampling technique which means sampling technique based on chance , ie anyone who by chance or accidental meeting with researchers can be used as a sample , if it is deemed that the person who happened to be found suitable as a source of data ( Sugiyono , 2011:124 ) . This type of data is the primary data ( ie, questionnaires ) and secondary data . Data analysis was descriptive and inferential analysis through hypothesis testing using the F test and t test with Î± = 0.05 The results of this study indicate that : 1 ) a significant difference between Product Design Students Against Purchasing Decisions On STKIP PGRI Economics Education Program West Sumatra , the significance of 0.000 , 2 ) a significant difference between the Purchase Price Products On students against decision Economics Education Program STKIP PGRI West Sumatra , then signifkannya of 0.000 , 3 ) Design and Product Pricing significant effect jointly to the Purchase Decision On Students Economics Education Program STKIP PGRI West Sumatra , signifkannya of 0.000 In this study the authors suggested that among consumers or students further enhance the purchasing decision is by mutual respect among fellow consumers . As such conditions as it will directly impact both for Economics Education Program Student satisfaction STKIP PGRI West Sumatra , so as to achieve the goals and objectives as desired or expected by the company or agency .Â

PENGARUH BAURAN PEMASARAN JASA TERHADAP LOYALITAS KONSUMEN PADA ATRA MART INDERAPURA KECAMATAN PANCUNG SOAL KABUPATEN PESISIR SELATAN Yengki, Honghayu; Utami, Hayu Yolanda; Arnaldi, Arnaldi
Pendidikan Ekonomi Vol 1, No 1 (2014): Jurnal Wisuda Ke 48 Mahasiswa Prodi Pendidikan Ekonomi
Publisher : Pendidikan Ekonomi

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ABSTRACTThis study aims to reveal the influence : products to customer loyalty in Atra Mart Inderapura Kecamatan Pancung Soal Kabupaten Pesisir Selatan ( X1 ) , prices on consumer loyalty in Atra Mart Inderapura Kecamatan Pancung Soal Kabupaten Pesisir Selatan ( X2 ) , the location of the customer loyalty in the Atra Mart Inderapura Kecamatan Pancung Soal Kabupaten Pesisir Selatan ( X3 ) , the promotion of customer loyalty in the District Mart Atra Inderapura Kecamatan Pancung Soal Kabupaten Pesisir Selatan ( X4 ) , the people customer loyalty in the Mart Atra Inderapura Kecamatan Pancung Soal Kabupaten Pesisir Selatan ( X5 ) , the proses loyalty consumers in Atra Mart Inderapura Kecamatan Pancung Soal Kabupaten Pesisir Selatan ( X6 ) , physical evidence on consumer loyalty in Atra Mart Inderapura Kecamatan Pancung Soal Kabupaten Pesisir Selatan ( X7 ), and the marketing mix to customer loyalty in Mart Atra Inderapura Kecamatan Pancung Soal Kabupaten Pesisir Selatan. This type of research conducted in this study is descriptive Associative . The population in this study are all consumers who shop at Atra Mart Inderapura District of South Coastal District Problem beheaded . Technique of sampling is non -probability sampling is purposive sampling technique which amounts to 80 people . Data were collected through a questionnaire using a Likert scale that has been tested validity and reliability . The data analysis technique used is descriptive analysis . To test the hypothesis used t test and f test . Based on the results of t-test of hypothesis testing products and a significant positive effect on consumer loyalty in Atra Mart with a coefficient of 0.167 , t-test positive and significant price effect on consumer loyalty in Atra Mart coefficient value of 0.117 , t test locations and significant positive effect on loyalty Atra Mart consumers on the value of the coefficient of 0.136 , t-test campaign positive and significant effect on customer loyalty tehadap Atra Mart with coefficient of 0.144 , t test person / employee positive and significant effect on customer loyalty tehadap Atra Mart with coefficient of 0.095 , t test process positive and significant effect on customer loyalty tehadap Atra Mart with coefficient of 0.144 , t-test physical evidence tehadap positive and significant effect on customer loyalty Atra Mart with coefficient value of 0.194 . While the f test positive and significant effect between marketing mix to customer loyalty in Atra Mart with a significance level of 0.000 . The magnitude of the effect of marketing mix on consumer loyalty in Atra Mart is 92.8 % and the remaining 7.2 % is influenced by other variables not included in the research model .

Influence Communication, Work and Discipline of the education level on employee performance at PT. Fruit Oil (SBS) District. Kinali, Kab. West Pasaman Fauzan, Fauzan; Sari, Mareta Kemala; Utami, Hayu Yolanda
Pendidikan Ekonomi Vol 1, No 1 (2014): Jurnal Wisuda Ke 48 Mahasiswa Prodi Pendidikan Ekonomi
Publisher : Pendidikan Ekonomi

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Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â ABSTRACTÂ The formulation of the issues raised in this study is "The Effect of Communication And Work Discipline Against Employee Job Performance". The variables of this study are: Communication, Work Discipline and level of education (as independent variables) and Job Performance (as dependent variable). This study analyzed how much influence communication on employee performance, discipline working on employee performance and discipline of communication and work together on employee performance.This study aims to reveal (1) the influence of communication on employee performance, (2) the effect of labor discipline on employee performance, (3) the effect of educational level on employee performance (4) the effect of communication, work discipline and level of education collectively same on employee performance.This research was conducted in PT. Fruit Oil (SBS) Kec.Kinali, Kab. Pasaman West. The population in this study amounted to 92 employees. sample in this study amounted to 75 employees. This type of research is descriptive and associative data analysis technique used is descriptive analysis techniques, asumsiklasik test and multiple linear regression analysis.The results showed overall that ( 1 ) the level of communication and a significant positive effect on employee performance with communication coefficient is positive 0.414 and 3.431 tcount with significant 0.001 < 0.05, (2) labor discipline and a significant positive effect on achievement working with labor discipline coefficient is positive 0.272 and 3.748 tcount with significant 0.000 < 0.05, ( 3 ) education level but not significant positive effect on job performance with work discipline coefficient is positive 0.090 and 0.533 tcount with significant 0.596 > 0.05, ( 4 ) communication , work discipline and education levels , and a significant positive effect on job performance . Based on the results of the ANOVA test or Ftest Fhitung obtained at 882.776 with a significant level of 0.000 . Due to the significance level of 0.000 < 0.05. As for the suggestion that the writer can convey to future studies is recommended to add other independent variables besides kominikasi , work discipline and education level , which of course can affect employee performance dependent variable in order to further complement this study because there are other independent variables outside this study that might affect their job performance and look for the scope of the wider population in this study population .

PERBEDAAN RISIKO INVESTASI SAHAM PERUSAHAAN DAN ANALISIS SEBELUM DAN SESUDAH MELAKUKAN AKUISISI Utami, Hayu Yolanda
Jurnal Pelangi : Research of Education and Development Vol 7, No 2 (2015)
Publisher : STKIP PGRI Sumatera Barat

This aim of the research is to analyze the different stock investment risk before and after make acquisition process. The research take 10 company for samples and have 60 days before and 60 days after acquisitions process. The research using the model of beta coefficient (β) and t-test paired sample test. The result of the research showed have the different stock investment risk before and after acquisition process with stock investment risk before acquisitions more than after acquisitions process.

Pengaruh asssurance, tangible dan reliablity untuk meningkatkan kepuasan pasien pada puskesmas Lapai Utami, Hayu Yolanda; Natassia, Rizky
Jurnal Kajian Manajemen Bisnis Vol 8, No 1 (2019): Jurnal Kajian Manajemen Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Padang

The purpose of this study was to see influence the effect of Assurance, tangible and reliability of patient satisfaction at the Lapai Public health. This type of research is associative, this research using multiple regression analysis. The population in this study were all patients who used services at the Lapai Public Health. The sample in this study amounted to 30 people who were taken using accidental sampling technique. The results showed that all assurance, tangible and reliability had a positive and significant effect on patient satisfaction at the Lapai Public health. Keywords: Assurance; tangible; Â reliability; satisfaction

Moderasi Hubungan Financial Literacy dengan Keputusan Investasi terhadap Peran Herding Behavior bagi Investor Pemula Saputra, Syailendra Eka; Natassia, Rizky; Utami, Hayu Yolanda
Jurnal Informatika Ekonomi Bisnis Vol. 4, No. 4 (December 2022)
Publisher : SAFE-Network

The role of herding behavior (HD) is very much needed in moderation to support Investment Decisions (IC) for novice investors. This study aims to measure the size of Financial Literacy (FL) in making the right decisions. The data processed in this study are 158 novice investor respondents who invest in stock-type securities in Indonesia. The sampling method was carried out randomly (probability sampling) which was collected through the Google form. The data analysis method used is to answer the truth of the hypothesis using the help of the Structural Equation Model (SEM). The results of hypothesis testing found that FL had a positive and significant effect on KI and HD. The magnitude of the influence value is less than 0.05. The same test model for HD also has a positive effect on KI with a value smaller than 0.05. The test value of this effect on HD is not a direct effect, with a coefficient value of -0.039 which is smaller than 0.05. The conclusion of this study is that HD does not moderate the relationship between FL and KI for novice investors who invest in stock-type securities in Indonesia. So that this research can be used as a reference in making decisions for novice investors.

Word of Mouth sebagai Pemoderasi Hubungan Antara Brand Image dan Brand Love Terhadap Purchase Decision (Studi Empiris pada Konsumen KFC di Kota Padang) Saputra, Syailendra Eka; Utami, Hayu Yolanda; Putra, Defriko Gusma; Rahmat, Indra
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i3.631

Penelitian ini bertujuan untuk menguji pengaruh brand image, brand love dan word of mouth terhadap purchase decision konsumen pada produk ayam goreng Kentucy Fried Chicken (KFC) di Kota Padang. Selain itu penelitian ini juga bertujuan membuktikan peran word of mouth sebagai penguat hubungan antara brand image dan brand love dengan purchase decision konsumen pada produk ayam KFC di Kota Padang. Pada penelitian ini digunakan sebanyak 80 orang konsumen yang memiliki pengalaman membeli dan mengonsumsi ayam goreng KFC di Kota Padang. Proses pengambilan sampel di lakukan secara acak. Pengumpulan data dilakukan dengan metode survei. Metode analisis data yang digunakan adalah Structural Equation Model (SEM) sedangkan pengujian hipotesis dilakukan dengan menggunakan uji T-statistik. Berdasarkan hasil pengujian hipotesis ditemukan word of mouth memperkuat hubungan antara brand image dengan purchase decision konsumen pada produk ayam goreng KFC di Kota Padang. Sedangkan dalam pengujian efek tidak langsung juga ditemukan word of mouth memediasi hubungan antara brand love dengan purchase decision konsumen pada produk ayam goreng KFC di Kota Padang.

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