Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal AMAR (Andalas Management Review) Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya
Haryeni Haryeni
Universitas Dharma Andalas
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Komunikasi Word Of Mouth Dan Pengaruhnya Terhadap Keputusan Dan Kepuasan Mahasiswa Kuliah Di Universitas Dharma Andalas (Unidha) Padang Haryeni Haryeni; Aulia Mawaddah
Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya Vol 1 No 1 (2022): Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya - JPPISB
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (958.32 KB) | DOI: 10.47233/jppisb.v1i1.422

Abstract

This study aims to determine: (1) The Effect of Word Of Mouth Communication on Student Satisfaction, (2) The Effect of Word Of Mouth Communication on Student Decisions at Unidha, (3) The Effect of Student Decisions on Student Satisfaction at Unidha, (4) The Effect Word of Mouth Communication on Student Decisions Through Student Satisfaction studying at Unidha. The population in this study were students of the S1 Management Study Program, Faculty of Economics and Business, Dharma Andalas University Class of 2019 and 2020, with a total sample of 100 people. The sampling technique used the Accidental Random Sampling method. The data analysis method used partial least squares (PLS). The test results show that Wom Communication has a significant effect on Student Satisfaction, Wom Communication has a significant effect on Student Decisions, Decisions have a positive and significant effect on Student Satisfaction, and Wom Communication has a positive and significant effect on Student Decisions Through Student Satisfaction.
The Role of Destination Image in Building Loyalty of Halal Tourism Destinations: Satisfaction as Mediating Variable Haryeni Haryeni; Yasri Yasri; Susi Evanita
AMAR (Andalas Management Review) Vol 6 No 2 (2022)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.6.2.1-17.2022

Abstract

The purpose of this study was to determine the effect of cultural image, environmental image and socio-economic image on the satisfaction of tourists visiting the destination area in the city of Padang. The population in this study are tourists who visit tourist destinations in the city of Padang. Sampling in this study used a convenience sampling technique, namely any tourist who happened to meet the researcher, while each sampling was done randomly. The number of samples in this study were 150 respondents. The data analysis technique used in testing the hypothesis of this research is the use of the Partial Least Square (PLS) program. The results of the study found that cultural, environmental and socio-economic images had a significant effect on the satisfaction of tourists visiting tourist destinations in the city of Padang. The satisfaction has a significant effect on destination loyalty. Tourist satisfaction is influenced by cultural image, environmental image and socio-economic image by 63.5%. The higher the R-square value, the greater the ability of the independent variable to explain the dependent variable so that the structural equation is better.
Co-Authors Aulia Mawaddah Susi Evanita Yasri Yasri