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Analisis Permasalahan Pelaksanaan Praktik Kerja Lapangan Mahasiswa Program Studi D-3 Administrasi Bisnis Jurusan Administrasi Niaga Politeknik Negeri Jakarta Ni Made Widhi Sugianingsih; Narulita Syarweni; Wahyudi Utomo
Epigram Vol 16 No 2 (2019)
Publisher : Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (143.61 KB) | DOI: 10.32722/epi.v16i2.2233

Abstract

Praktek Kerja Lapangan (PKL) merupakan salah satu bentuk implementasi secara sistematis dari program pendidikan yang ada di program Studi Administrasi Bisnis. Mahasiswa dapat mengaplikasikan dan mempraktekkan secara langsung teori dan praktik yang sudah diperoleh di perkuliahan, dengan kegiatan kerja secara langsung di dunia kerja, baik itu di perusahaan swasta, perusahaan BUMN, ataupun di Instansi Pemerintah. Evaluasi terhadap pelaksanaan program praktik kerja lapangan ini perlu terus dilakukan dalam upaya mengatasi permasalahan yang dihadapi dan upaya perbaikan serta penyempurnaan. Penelitian ini bertujuan untuk memperoleh gambaran yang lengkap dan mengevaluasi mengenai permasalahan yang dialami mahasiswa dalam melaksanakan praktik kerja lapangan, sehingga nantinya dapat dilakukan perbaikan dan penyempurnaan. Di samping itu pula mengevaluasi buku pedoman praktik kerja lapangan dan penulisan laporan tugas akhir agar dapat direvisi. Analisis data dilakukan dengan pendekatan kualitatif deskriptif, yaitu dengan mengeksplorasi program kegiatan praktik kerja lapangan dengan tujuan memperoleh deskripsi tentang permasalahan, penggalian informasi yang beragam melalui kuesioner, wawancara dengan mahasiswa, dosen pembimbing, serta struktural jurusan, sehingga diperoleh upaya untuk mengatasi permasalahan yang ada. Sebagai responden dalam penelitian ini adalah seluruh mahasiswa dan mahasiswi semester 6 yang sudah melaksanakan praktik kerja lapangan pada tahun akademik 2017/2018. Adapun hasil dari penelitian ini adalah memang ditemukan permasalahan yang dialami oleh mahasiswa, seperti pada saat pengajuan PKL terkait dengan penentuan tempat PKL, bidang peminatan, dan kendala administrasi. Pada saat pelaksanaan PKL terkait dengan jangka waktu PKL, kesesuaian bidang pekerjaan dan penilaian. Setelah pelaksanaan PKL selesai, terkait dengan kendala komunikasi dan kurangnya pemahaman pada penggunaan buku pedoman PKL dan penulisan laporan tugas akhir.
SENSORY MARKETING: AROMA DAN CITA RASA TERHADAP PEMBENTUKAN PERSEPSI KONSUMEN (STUDI KASUS: GERAI ROTI O DI STASIUN KRL COMMUTER LINE JAKARTA SELATAN) Rania Rahmadhanimara; Titik Purwinarti; Ni Made Widhi S
EPIGRAM (e-journal) Vol 19 No 2 (2022): Epigram Volume 19 Nomor 2 Tahun 2022
Publisher : Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/epi.v19i2.4977

Abstract

This research aims to analyse the effect of sensory marketing through aroma and flavour toward the forming of consumer’s perception in Roti O’s Store in KRL commuter line Station at South Jakarta. This research is using quantitative method with 100 respondents as a sample. Slovin formula is used for sample drawing. This research passed the classic assumption test, in which the data is proved to have a normal distribution 0,200 > 0,050. The regression model Y = 1.835 + 1.938X1 – 0,621X2 + e shows the model is feasible to use. Based on partial regression analysis, aroma as an independent variable contributed to affect the consumer perception for 4,20%. Meanwhile flavour as an independent variable contributed to affect the consumer perception for 4,00%. Aroma and flavour simultaneously affecting the forming of consumer perception for 8,4%. The other 91,6% is being affected by other variables that are not being included in this research. The result shows that aroma does affect the forming of consumer perception and flavour doesn’t affect the forming of consumer perception. This research shows that aroma could be used for marketing strategy to build an impulse on consumer’s olfactory.  
Company Response to Job Training Students of Politeknik Negeri Jakarta’s Commercial Administration Department’s Competence Mawarta Onida Sinaga; Tuti Hartati; Ni Made Widhi; Eva Zulfa Nailufar; Anwar Mustofa
Interdisciplinary Social Studies Vol. 2 No. 4 (2023): Regular Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v2i4.405

Abstract

Background: Job Training activities or Field Work Practices (PKL) are one of the requirements that must be carried out by students of the Business Administration Study Program, Department of Commercial Administration, Politeknik Negeri Jakarta. This obligation is carried out by students after they graduate from semester 5. Aim: The purpose of this study is to determine the company's response to the competence of students of  the Department of Commercial Administration, Politeknik Negeri Jakarta when implementing PKL and company expectations for the major. Method: The research design used in this study was descriptive qualitative. Data collection was applied retrospectively from the provided. The research was conducted in a company collaborating with the Business Administration Study Program, Department of Commercial Administration, Politeknik Negeri Jakarta and was a place for students to conduct PKL for the period of February to April 2017. The sample was selected using a simple random sampling technique with a minimum number of samples taken from each class of 13 students based on the Slovin formula. Findings: The ability of students to adapt to the environment in a very special category.  Student initiative and creativity towards the corporate environment in a very special category. Students communication skills were categorized as very special. Potential student attitudes appear in the very special category. Skills in carrying out tasks include conformity with instructions, quality of work results, punctuality and problem-solving ability are very special categories. The discipline and independence of the community towards the company environment in the category was very special.
Landscape linguistics in Depok City Village Park Supriatnoko Supriatnoko; Anwar Mustofa; Mawarta Onida Sinaga; Ni Made Widhi Sugianingsih
Interdisciplinary Social Studies Vol. 3 No. 1 (2023): October-December 2023 (Regular Issue)
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v3i1.604

Abstract

This research aims to analyse language use in Village Parks Depok City, West Java. The problem raised is the issue of language signs and cultural symbols in Village Parks area of Depok City. This research used a qualitative approach. Data was collected using the observation method through photography techniques. Photos from the photo shoot function as image data. Photos are classified into three taxonomies of sings from Polsky and Cooper (1991), namely information signs, warnings and prohibitions, and warning signs. Data were analysed using a landscape linguistic approach. From the data analysis, the conclusion is obtained: the park is open to the public from 06.00 to 17.00 WIB, the park provided a children’s playground, outdoor gym, and park benches. The language displayed in the park area is in the form of writing, pictures, and writing accompanied by pictures. Writing words, phrases, and sentences complies with Indonesia language rules; the Depok City Government conveyed messages to viators in the form of warnings and prohibitions. Landscape linguistics in Village Parks Depok City tends to use monolingual Indonesian.