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All Journal TIN: TERAPAN INFORMATIKA NUSANTARA Journal of Trends Economics and Accounting Research
Fayola Issalillah
Universitas Islam Negeri Maulana Malik Ibrahim Malang, Malang
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Analisis Perilaku Konsumen Rokok Mild Berdasarkan Persepsi dan Sikap Fayola Issalillah; Rafadi Khan Khayru; Didit Darmawan; Muhammad Wayassirli Amri; Sri Purwanti
Journal of Trends Economics and Accounting Research Vol 2 No 2 (2021): December 2021
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (338.796 KB)

Abstract

In Indonesia, there are quite a lot of cigarette consumers. For entrepreneurs, especially those engaged in cigarette products, the large number of cigarette consumers is a business opportunity that has the potential to continue to grow. This can be seen from the increasing number of new cigarette brands launched in the market and supported by the large number of people who smoke. The desire to consume mild cigarettes can be influenced by various factors such as consumer perceptions and attitudes. The purpose of this study is to analyze the role of consumer perceptions and attitudes towards consumer behavior which in this case is the decision to purchase mild cigarettes. This research was conducted in the center of Sidoarjo City. Research subjects are consumers of mild cigarettes. This study used 173 respondents as a sample. The study used data obtained from distributing questionnaires. The data obtained will then be processed using SPSS with multiple linear regression data analysis techniques. The results show that consumer perceptions and attitudes have a significant effect on consumer behavior
Upaya Meningkatkan Penggunaan Ulang App Halodoc: Explorasi Akses Mudah, Penilaian Risiko, dan Sikap Pasien Fayola Issalillah; Firza Fahriza; Arif Rachman Putra; Didit Darmawan; Rafadi Khan Khayru
TIN: Terapan Informatika Nusantara Vol 4 No 1 (2023): June 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/tin.v4i1.4189

Abstract

Technology-based health applications are increasingly dominating healthcare services with the emergence of platforms that allow patients to access medical information, doctor consultations, and health-related services online. One application that has emerged is Halodoc, which provides application-based health services in Indonesia. This study aims to analyze the effect of accessibility, risk perception, and patient attitudes on their intention to reuse the Halodoc application. The research method uses a quantitative approach. Questionnaires were distributed to users who had used the Halodoc application. The analysis technique of this research is purposive sampling. The research sample consisted of 130 respondents from the city of Surabaya who had previously consulted using the Halodoc application. The results of the data analysis show that accessibility has a positive and significant effect on the intention to reuse the Halodoc application. The easier it is for patients to access services via the app, the higher their intention to use them again. In addition, perceived risk also has a significant effect on reuse intentions. Patients who feel that using the app is safe and their privacy is protected tend to have a higher intention to use it again. Patient attitudes towards the Halodoc application also have a significant positive impact on reuse intentions. Patients who have a positive view of the benefits and value of this application are more likely to reuse Halodoc services.
Co-Authors Arif Rachman Putra Didit Darmawan Firza Fahriza Muhammad Wayassirli Amri Rafadi Khan Khayru Rafadi Khan Khayru Sri Purwanti