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All Journal Journal of Trends Economics and Accounting Research
Riza Fiandi
Sekolah Tinggi Ilmu Manajemen Sukma, Medan
Economics, Econometrics & Finance

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Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Pada Ud. Budi Jaya Dinamo Riza Fiandi; Ahmad Albar Tanjung
Journal of Trends Economics and Accounting Research Vol 2 No 3 (2022): March 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

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Abstract

The purpose of this study was to determine whether there is an effect of product quality and price on purchasing decisions at UD. Budi Jaya Dinamo, The sample in this study was 36 people, sampling using incidental sampling technique, namely the technique of determining the sample when coincidentally met at the research place and then used as a sample. Analysis of the data used in this study is to use a structural equation model with smart PLS. The results of this study indicate that partially product quality does not have a positive but significant effect on purchasing decisions and price has a positive and significant effect on purchasing decisions, while simultaneously research on product quality and price does not have a positive effect on purchasing decisions. So with this purchase decision can be improved through the price
Co-Authors Ahmad Albar Tanjung