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All Journal Jurnal Ilmu Komunikasi
Bastian Jabir
Universitas Bina Darma
Languange, Linguistic, Communication & Media

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Membangun Motivasi Pariwisata Pantai Bidadari Desa Sugih Waras Melalui Kelompok Sadar Wisata Muhammad Renaldi; Desy Misnawati; Bastian Jabir
MUKASI: Jurnal Ilmu Komunikasi Vol. 1 No. 2 (2022): Mei 2022
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (326.558 KB) | DOI: 10.54259/mukasi.v1i2.704

Abstract

This research aims to build tourism motivation through tourism conscious groups. The theories used by researchers are Neo-Frued Personal theory and Mc Clelland's Theory of Motivation. The method of research is a qualitatively declutive approach. Then the object of the study was in Bidadari Beach, Sane Sugih Village, Banding Agung, south Sumatra. For the study subjects, namely, camat, vice chairman of UPTD, a tourist conscious group and people who are considered elders in Sugih Waras Village The results of this study show that tourism motivation through tourism conscious groups is very important for the community. The motivation can create a charm sapta so that it invites tourists to visit and can open jobs such as restaurants on the beach, homestays to water game rides.
Co-Authors Desy Misnawati Muhammad Renaldi