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ANALISIS KOMUNIKASI PEMASARAN BAJU BATIK TULIS DALAM FACEBOOK PAGE Ignasius Wandelius Dua; Herman
Aplikasi Administrasi: Media Analisa Masalah Administrasi Volume 17 Nomor 1
Publisher : Faculty of Social and Political Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/aamama.v17i1.23

This research is motivated by the growing of facebook page in facebook site . Many owners offacebook page started to introduce new products with features of facebook page. Starting from the online store owned by individuals , large companies, small and medium enterprises (SME's), even an amateur businessman began developing his facebook page in facebook. The company delivered the message with varied forms of communication, with different purpose and intent of each message who sent by the company facebook page. The purpose of this research is to describe the marketing communication activities that occur between the companies and the consumers that happen in facehook page of 'Baju Batik Tulis'.This rsearch used a qualitative approach with descriptive methods. Collection of data is done by observation, interview and documentation techniques. Structured observations made in the wall of facebook page of 'baju batik t nils', starting from the 3 latest months when the research was conducted . Interviews were conducted to 20 respondents fans of 'baju batik tulis \ as an amplifier of observation data. Documentation technique is used to take the documents that stored in the Uniform Resource Locator ( URL ) of facebook page of 'Baju Batik Tulis \ This research found that marketing communications is applied by the owner in facebook page with varied strategies. Marketing

ANALISIS STRATEGI POSITIONING UNIVERSITAS HANG TUAH ( Blue Ocean Campus ) Herman
Aplikasi Administrasi: Media Analisa Masalah Administrasi Volume 18 Nomor 1
Publisher : Faculty of Social and Political Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/aamama.v18i1.31

This research aimed to analyze the positioning strategy of Hang Tuah University Surabaya in the minds of customers, by analyzing the slogan "Blue Ocean Campus". This research used a quantitative and qualitative approach, data used are primary and secondary data, primary data by distributing questionnaires and interviews, while secondary data was taken from the website of the University studied. Research shows Hang tuah University positioning based on the importance criteria the majority of respondents expressed less valuable, results also show a comparison Slogan Hang Tuah University with other universities. Attributes are used as the basis of positioning Hang Tuah university "Blue Ocean Campus" has not been considered important by informants when compared with the attributes that are used by other universities.

PENGARUH INFLASI, NILAI TUKAR DAN TINGKAT SUKU BUNGA TERHADAP INDEKS HARGA SAHAM GABUNGAN (Studi pada Bursa Efek Indonesia Periode 2015-2017) Linda Amalia Alvian; Chasan Azari; Herman
Aplikasi Administrasi: Media Analisa Masalah Administrasi Volume 22 Nomor 2
Publisher : Faculty of Social and Political Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/aamama.v22i2.107

This study aims to determine the effect of inflation, exchange rates (IDR/USD) and interest rates (BI Rate) on the Composite Stock Price Index (CSPI) in Indonesia Stock Exchange from 2015 to 2017. This study uses quantitative method. The data is monthly time series data, from 36 data from January 2015 to December 2017. The data analysis method is multiple linear regression analysis with a significant level of 0.05. The analysis shows that inflation, the exchange rate (IDR/USD) and the interest rate (BI Rate) have a strong relationship with the Composite Stock Price Index (CSPI). Simultaneously the variable inflation, exchange rate (IDR/USD) and interest rate (BI Rate) have an significant effect on the Composite Stock Price Index (CSPI). Partially the inflation variable, exchange rate (IDR/USD) and interest rate (BI Rate) have a negative effect on the Composite Stock Price Index (CSPI).

PENGARUH COUNTRY OF ORIGIN DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK KOREA SELATAN PADA REMAJA DI SIDOARJO: (STUDI PADA PEMBELIAN MEREK NATURE REPIBLIC) Khusniyatud Diniyah; Herman
Aplikasi Administrasi: Media Analisa Masalah Administrasi Volume 24 Nomor 2
Publisher : Faculty of Social and Political Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/aamama.v24i2.128

Era Globalisasi turut serta mendukung perkembangan ekonomi yang memicu semua aktor dan aspek perekonomian, salah satunya pelaku ekonomu yang dituntut untuk semakin kreatif, up to date dan mampu bersaing dengan berbagai perusahaan dalam taraf lokal ataupun internasional. Penelitian ini bertujuan untuk mengetahui pengaruh country of origin, dan brand image terhadap keputusan pembeli Nature Republic pada remaja di Kabupaten Sidoarjo. Dalam penelitian ini menggunakan pengujian instrumen menggunakan uji validitas dan reliabilitas. Teknik analisis yang digunakan dalam penelitian ini adalah regresi linier berganda, Analisi data menggunakan alat bantu dengan menggunakan alat bantu SPSS. Hasil pengujian menunjukan Kuisoner valid dan reliabel. Persamaan Regresi layak. Variabel country of origin berpengaruh positif terhadap keputusan pembeli yang diindikasikan dengan peroleh thitung sebesar 2,250 > ttabel sebesar 1,993 pada tingkat signifikansi 0,034 < 0,05. Sedangkan variabel brand image memiliki pengaruh negatif terhadap keputusan pembelian yang diindikasikan dengan perolehan thitung sebesar -5,759 < ttabel sebesar -1,993 pada tingkat memiliki nilai signifikansi 0,000 < 0,05.

PENILAIAN KESEHATAN KEUANGAN PERUSAHAAN ASURANSI MENGGUNAKAN RISK BASED CAPITAL (RBC) Nurul Nabila Batin; Sri Hartati Setyowarni; Herman
Aplikasi Administrasi: Media Analisa Masalah Administrasi Volume 25 Nomor 1
Publisher : Faculty of Social and Political Science

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of this study is to assess the financial health of insurance companies for the 2018-2020 period listed on the Indonesia Stock Exchange (IDX) using the Risk Based Capital method. This type of research uses a descriptive analysis method with a quantitative approach, with indicators of allowable assets, liabilities (liabilities), and minimum solvency level limits. The research sample used purposive sampling technique. From the results of the purposive sampling technique, 7 insurance companies are listed on the Indonesia Stock Exchange (IDX) in the 2018-2020 period. The results obtained from the assessment of the financial health of insurance companies using Risk Based Capital in 2018-2020 there are 3 companies that have very good Risk Based Capital values in the 2018-2020 period, namely ABDA, AMAG, and ASBI.

Pengaruh Komunitas dan Ekuitas Merek Terhadap Minat Pembelian Ulang Motor Sport Kawasaki di Sidoarjo (Studi Pada Komunitas SINEVO) Shofi Asyaduddin Sakti; Febrina Hambalah; Herman
Journal Of Accounting and Business Volume 1 Nomor 1
Publisher : Business Administration Dept. - Faculty of Social and Political Sciences, Hang Tuah University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/jab.v1i1.82

This study aims to examine the influence of brand community and equity on the intention to repurchase Kawasaki motorcycle sport products in Sidoarjo in the study of the SINEVO (Sidoarjo Ninja Evolution) community. The data analysis technique used multiple linear regression technique, saturated sampling technique. Data collection techniques used observation or observation techniques, and questionnaires (questionnaires). Furthermore, the research data was processed using SPSS version 23. The results of multiple linear regression analysis showed that the coefficient of determination was 0.789 so that it was stated that brand community and brand equity were able to influence repurchase interest by 79%. The regression coefficient values are all positive, namely 3.180 for the constant, 0.221 for the brand community, and 0.282 for the brand equity. While the results of the F test showed a significance value of 0.000 <0.05, indicating that this regression model was feasible to use. The results of the hypothesis test explain that the t-test of the brand community variable obtained a significance value of 0.010, and the brand equity variable of 0.000 so that it can be concluded that brand community and brand equity have a positive and significant effect on repurchasing interest in Kawasaki sport motorbikes in Sidoarjo, a case study on the SINEVO community (Sidoarjo Ninja Evolution).

Analisis Penilaian Kinerja Karyawan Studi pada Waiters Cafe Belly Buddy dengan Metode Behaviorally Anchor Rating Scale (BARS) Rizal Nazarudin A; Herman; Arie Ambarwati
Journal Of Accounting and Business Volume 1 Nomor 2
Publisher : Business Administration Dept. - Faculty of Social and Political Sciences, Hang Tuah University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/jab.v1i2.106

In the world of work, employee performance appraisal has an important role. This relates to decisions that will be taken by the company, related to the performance of its employees. As is the case with Cafe Belly Buddy, which is one of the culinary business ventures in Surabaya, is a company that of course conducts performance appraisals or evaluations for its employees. The method used by the current management of Cafe Belly Buddy is to carry out an evaluation process once every 3 (three) months, and the basis for the assessment has not used a structured method, so it is felt that it is still considered ineffective. This is because there are still many employees who consider formality, assessment is subjective, there are no clear and measurable standards, as well as feedback on employee performance achievements. As a result, employees feel uncomfortable and unmotivated at work. To overcome this, the authors compiled an employee performance assessment based on the method, namely using the Behaviorally Anchor Rating Scale (BARS) method. The Behaviorally Anchor Rating Scale (BARS) method can overcome the problem of evaluating employee performance which tends to be subjective in this case it can be used to meet the company's need for standards and feedback in employee performance appraisals. For this reason, the Behaviorally Anchor Rating Scale (BARS) method will be implemented for the waiters/waitress division which currently requires review and improvement in its performance process. By using this method, it is expected to be able to solve the problem of assessing the performance of waiters at Cafe Belly Buddy, so that finally employees can work comfortably and full of motivation and enthusiasm in carrying out their performance.

Pengaruh Sponsorship dan Brand Ambassador terhadap Purchase Intention dengan Brand Image sebagai Variabel Intervening: Shopee sebagai Sponsor Utama Liga 1 Indonesia dan Cristiano Ronaldo sebagai Brand Ambassador Diza Nur Alinda; Herman; Febrina Hambalah
Journal Of Accounting and Business Volume 1 Nomor 2
Publisher : Business Administration Dept. - Faculty of Social and Political Sciences, Hang Tuah University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/jab.v1i2.108

This study aims to determine the effect of sponsorship and brand ambassador on purchase intention with brand image as an intervening variable at Shopee as the Main Sponsor of Liga 1 Indonesia and Cristiano Ronaldo as a Brand Ambassador. The method used in this research is quantitative research with explanatory research type. The research was conducted on residents of eastern Surabaya with the criteria that they have never purchased Shopee, know the Shopee League 1 football match, and know Cristano Ronaldo as Shopee's Brand Ambassador with a total of 90 research respondents. The sampling technique for nonprobability sampling was purposive sampling technique and used sample size guidelines according to Hair et al (2014). The data collection technique used a questionnaire using the Structural Equation Modeling (SEM) data analysis technique with the student version of the SmartPLS 3.2.7 analysis tool. The results of this study indicate that: 1. Sponsorship affects Purchase Intention 2. Brand Ambassador does not affect Purchase Intention 3. Sponsorship does not affect Brand Image 4. Brand Ambassador affects Brand Image 5. Brand Image affects Purchase Intention. 6. Brand Image as an integration variable does not indirectly affect the relationship of Sponsorship and Purchase Intention 7. Brand Image as an integration variable indirectly affects the relationship between Brand Ambassador and Purchase Intention.

Analisis Perilaku Konsumen Produk Fashion Local Brand Erigo dalam Memutuskan Pembelian Online melalui E-commerce Shopee Muhammad Ruslan Zamzami Fahmi; Winarto; Herman
Journal Of Accounting and Business Volume 2 Nomor 1
Publisher : Business Administration Dept. - Faculty of Social and Political Sciences, Hang Tuah University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/jab.v2i1.89

In this online and digital world, shopping can also be done online, such as at Shopee. As we already know, along with the development of technology and information, nowadays many online shops have sprung up in various groups, from teenagers to adults. The business sector currently experiencing intense competition is the fashion business sector, one of which is the local brand Erigo. This research uses descriptive research with qualitative methods using a case study approach that explains phenomena through data collection without prioritizing population size or sampling. to get depth data. The research subjects consisted of five Adm study program students. Business Faculty of Social and Political Sciences, Hang Tuah University, Surabaya. Consumer behavior refers to the purchase decision process which consists of five stages, namely problem recognition, information search, alternative evaluation, purchase decision, and post- purchase behavior. Therefore, the decision making made by some students looks different. Even so, all their needs and desires to get Erigo brand products are still fulfilled by choosing shopee to make purchase transactions because transactions are more convenient, complete information, easier searching, more affordable prices, more flexible time and good consumer confidence. Meanwhile, the consumer's process of deciding to purchase Erigo products online is based on reviews, prices, ratings, as well as the existence of flash sales programs, extra free shipping and discounts. On the other hand, the trust of the informants remains loyal in buying Erigo products using Shopee involving friends and needs related to fashion.

Analisis Penilaian Kinerja Karyawan Studi Pada Waiters Cafe Belly Buddy dengan Metode Behaviorally Anchor Rating Scale Rizal Nazarudin A; Herman; Arie Ambarwati
Journal Of Accounting and Business Volume 2 Nomor 1
Publisher : Business Administration Dept. - Faculty of Social and Political Sciences, Hang Tuah University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/jab.v2i1.110

In the world of work, employee performance appraisal has an important role. This relates to decisions that will be taken by the company, related to the performance of its employees. As is the case with Cafe Belly Buddy, which is one of the culinary business ventures in Surabaya, is a company that of course conducts performance appraisals or evaluations for its employees. The method used by the current management of Cafe Belly Buddy is to carry out an evaluation process once every 3 (three) months, and the basis for the assessment has not used a structured method, so it is felt that it is still considered ineffective. This is because there are still many employees who consider formality, assessment is subjective, there are no clear and measurable standards, as well as feedback on employee performance achievements. As a result, employees feel uncomfortable and unmotivated at work. To overcome this, the authors compiled an employee performance assessment based on the method, namely using the Behaviorally Anchor Rating Scale (BARS) method. The Behaviorally Anchor Rating Scale (BARS) method can overcome the problem of evaluating employee performance which tends to be subjective in this case it can be used to meet the company's need for standards and feedback in employee performance appraisals. For this reason, the Behaviorally Anchor Rating Scale (BARS) method will be implemented for the waiters/waitress division which currently requires review and improvement in its performance process. By using this method, it is expected to be able to solve the problem of assessing the performance of waiters at Cafe Belly Buddy, so that finally employees can work comfortably and full of motivation and enthusiasm in carrying out their performance.

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