Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Strategi Pemasaran
Nelva Kirana Nurafindraningrum
Unknown Affiliation
Education

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH BRAND IMAGE TERHADAP LOYALITAS PELANGGAN BUMI FLORA INDONESIA MELALUI VARIABEL PERCEIVED QUALITY SEBAGAI MEDIASI Nelva Kirana Nurafindraningrum
Jurnal Strategi Pemasaran Vol 8, No 2 (2021): Jurnal Stretagi Pemasaran
Publisher : Jurnal Strategi Pemasaran

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Bumi Flora Indonesia is perceived as an ornamental plant shop that has advantages so that it has loyal customers even though the competition in this industry is getting tougher. Therefore, researchers study what Bumi Flora Indonesia can do to increase and retain loyal customers through perceived quality and brand image.This study examines customer loyalty to brand image and perceived quality and how these factors influence the decision to repurchase Bumi Flora Indonesia products.
Co-Authors