PENGARUH BRAND IMAGE TERHADAP LOYALITAS PELANGGAN BUMI FLORA INDONESIA MELALUI VARIABEL PERCEIVED QUALITY SEBAGAI MEDIASI

Nelva Kirana Nurafindraningrum

Jurnal Strategi Pemasaran
Vol 8, No 2 (2021): Jurnal Stretagi Pemasaran

Bumi Flora Indonesia is perceived as an ornamental plant shop that has advantages so that it has loyal customers even though the competition in this industry is getting tougher. Therefore, researchers study what Bumi Flora Indonesia can do to increase and retain loyal customers through perceived quality and brand image.This study examines customer loyalty to brand image and perceived quality and how these factors influence the decision to repurchase Bumi Flora Indonesia products.