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All Journal EQUILIBIRIA Profisiensi : Jurnal Program Studi Teknik Industri
Petra Paulus Tarigan
UNIVERSITAS RIAU KEPULAUAN, BATAM
Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other

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Journal : EQUILIBIRIA

 1 
PENGARUH KUALITAS PRODUK DAN PELAYANAN TERHADAP KEPUASAN KONSUMEN Petra Paulus Tarigan
EQUILIBIRIA Vol 4, No 2 (2017): Desember 2017
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (160.51 KB) | DOI: 10.33373/jeq.v4i2.3701

Abstract

This study aims to determine the effect of the quality of products and services to customer satisfaction. In this study, customer satisfaction is the dependent variable. There are two variables that serve as the independent variable is the quality of products and services. The sample used in the study is that consumers. The population used in this study is 60 consumers. While the sample used as many as 60 by using the census as a population of less than 100 people, then it is better researched everything. Data analysis method used is multiple regression analysis, which aims to determine the correlation between the two variables. Hypothesis testing is done by t test and F test and R2 test. Analysis of the data with the help of statistical data processing software SPSS version 20. Based on this study concluded: there is a positive and significant influence between product quality and consumer satisfaction, and no significant positive effect between service and customer satisfaction, as well as a positive and significant influence between product and service quality to customer satisfaction. The variable quality of the product into the variables dominant influence on customer satisfaction is based on the calculation of beta coefficients Standarized analysis has the greatest value. The conclusion from this study is the quality of products and service as important variables that affect customer satisfaction. Therefore, it is recommended that the company pay more attention these two variables so that consumers feel satisfied and achieve the objectives of the company are expected.
ANALISIS PENGARUH HARGA DAN MEREK TERHADAP KEPUTUSAN PEMBELIAN MIE INSTAN MEREK INDOMIE Petra Paulus Tarigan
EQUILIBIRIA Vol 4, No 1 (2017): Juni 2017
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (275.73 KB) | DOI: 10.33373/jeq.v4i1.3700

Abstract

This study aimed to analyze the effect ofprice and brand to brand purchase decisions Indomie instant noodles to students. This research was done by using Slovin Sampling. Samples taken as many as 95 respondents from the students. Data analysis method used is testing instruments made by testing the validity and reliability while data analysis used is descriptive analysis method, multiple linear regression analysis, and hypothesis testing. These results indicate that prices have a significant effect on purchasing decisions with a value of t for 5853 and significant value of 0000; brand and significant influence on purchasing decisions with t value of 3819 and a probability value of 0.000; and simultaneously the price and brand significantly influence the purchase decisions Indomie instant noodle brand in students.
Co-Authors Hery Irwan Lilies Purbandaru M.Daud M.Daud Nurjanah Savitri Refdilzon Yasra Vera Methalina Afma