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All Journal Professional : Jurnal Komunikasi dan Administrasi Publik Jurnal Indonesia : Manajemen Informatika dan Komunikasi
Trisnina Luthfi Aisyah
Universitas Islam Negeri Sumatera Utara
Computer Science & IT Decision Sciences, Operations Research & Management

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Urgensi Etika Komunikasi dalam Meminimalisir Perundungan Siber Melalui Akun Anonim Pada Media Detik Forum (Studi Kasus pada Influencer Rachel Vennya Roland) Cahya Khairani; Trisnina Luthfi Aisyah; Hasan Sentosa Lukito; Hasan Sazali; Maulana Andinata Dalimunthe
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 9 No 1 (2022)
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v9i1.2575

Abstract

The presence of the internet and social networking platforms has both positive and negative impacts depending on how you use them. The positive impact will bring and develop knowledge and be able to share information with each other while the negative impact will lead to actions that will unwittingly take victims due to the irresponsibility of the perpetrator. One of the negative consequences of using the internet and digital communication methods is cyberbullying. This study used qualitative research methods. The use of qualitative research in this study is because the formulation of the problem in this study requires the use of a qualitative model, because when formulating the existing problem, the researcher wants to understand how the content of the comments contained in the detikForum discussion forum. There are various types of cyberbullying carried out by detikForum users. Generally in the form of cyber bullying, flaming and denigration. Stop cyberbullying by understanding communication ethics again so that you can filter the posts that will be sent on social media so that the writing does not hurt other people.
ANALISIS MODEL KOMUNIKASI AISAS (ATTENTION, INTEREST, SEARCH, ACTION DAN SHARE) PADA BEAUTY PLATFORM (STUDI KASUS: BRAND SOMETHINC DI FEMALE DAILY) Trisnina Luthfi Aisyah; Muhammad Alfikri
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 4 No. 2 (2023): Jurnal Indonesia : Manajemen Informatika dan Komunikasi (JIMIK)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) AMIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v4i2.261

Abstract

A digital platform can become an informational medium and public communication in various purposes such as the marketing process. As for one concept that can be applied on the marketing process, it uses AISAS model (Attention, Interest, Search, Action and Share). This study aims to knowing the application of AISAS model on the brand Somethinc through Female Daily. In this study, the methods are to use a qualitative method with a descriptive approach, a case study method and post-positivism paradigm. The data is drawn through interviews with the experienced informan in using the female daily, such as on YouTube, Instagram, Apps and Female Daily Sites. The results obtained from this study describes that the model of AISAS can fill all of the information and communication needed by the masses.
Co-Authors Cahya Khairani Hasan Sazali Hasan Sentosa Lukito Maulana Andinata Dalimunthe Muhammad Alfikri