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All Journal Jurnal ASPIKOM JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora KABILAH : Journal of Social Community MUHARRIK: JURNAL DAKWAH DAN SOSIAL Community Development Journal: Jurnal Pengabdian Masyarakat LEGAL BRIEF Jurnal Indonesia : Manajemen Informatika dan Komunikasi Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan JISOS: Jurnal ilmu sosial Gudang Jurnal Multidisiplin Ilmu
Muhammad Alfikri
Universitas Islam Negeri Sumatera Utara
Religion Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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New Journalist Work Patterns and News Media Production in Pandemic Erwin Kartinawati; Muhammad Alfikri; Solihah Titin Sumanti
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 7, No 2 (2022)
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v7i2.1184

Abstract

The pandemic has changed the work order and old patterns that have prevailed in the media. This paper highlights the changing work patterns and news media production in Surakarta City-Indonesia regarding the pandemic. The data were collected by interviews and observations of journalists assigned to cover the area of Surakarta and the newsroom. The results showed a change in the pattern of coverage, number, and broadcast pattern or news packaging model and changes in editorial policy. The orientation of the news is no longer merely to “worship” exclusivity. It requires high creativity so that it does not lose information. The pattern of coverage previously had to go by interviews and direct observations to become a mediated pattern. It became considered taboo for journalists in the era before the pandemic. Photos and videos no longer have to match the news narrative but can be used as substitute objects as long as they have relevance. The format of voice-over news has been changed a lot in the form of live broadcasts, and mini talk shows to fill the program's broadcast duration, which was affected by the decrease in the number of news reports reported by journalists during the pandemic.
The Company Practice Strategy In Developing Work Relationships With Employees At PT. Bakrie North Sumatra Plantations Asahan District Nurul Putri Tantina; Muhammad Alfikri
LEGAL BRIEF Vol. 11 No. 3 (2022): August: Law Science and Field
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (483.225 KB) | DOI: 10.35335/legal.v11i3.382

Abstract

The purpose of this research is to determine the effectiveness of the company's public relations strategy in fostering working relationships with employees at PT. Bakrie Sumatera Utara Plantations in Asahan Regency. In this study, the author employs Thomas L. Harris's theory of communication strategy from his book Crisis Public Relations, which proposes that public relations strategies include publications, events, news and information or image, lobbying and negotiations, and social responsibility. The descriptive qualitative research method was used. The findings revealed that PT. Bakrie Sumatera Utara Plantations' Public Relations had implemented communication strategies such as communicating and accommodating all employee complaints and appealing to all employees to help each other, holding entertainment, awards, and social events, and collaborating with both electronic and print media as media. a location for developing positive relationships with both internal and external parties
The Influence of the Company's Environment With Marketing Communications on Consumer Subscription Behavior at PT. Tri Putra Erguna Fauzan Adli; Muhammad Alfikri
LEGAL BRIEF Vol. 11 No. 4 (2022): October: Law Science and Field
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (274.792 KB) | DOI: 10.35335/legal.v11i4.430

Abstract

This article discusses the marketing communication strategy used by PT Tri Putra Erguna in its consumer goods marketing activities. The author will observe how PT Tri Putra Erguna's marketing communication strategy in marketing activities, and what is interesting in this research is that the company's marketing communication activities have received a lot of support from the brand owner or principal. The research paradigm employed is constructivist, and the research method employed is case study research with a qualitative approach. In this study, data was gathered through observation and interviews. This study aims to discover empirical evidence from the research object, how to reveal marketing communication strategies in the marketing activities of consumer goods products at PT Tri Putra Erguna, and to construct meaning on the implementation of marketing communication activities.
HOTEL MADANI (SYARIAH) PUBLIC RELATIONS COMMUNICATION STRATEGY IN IMPROVING THE QUALITY OF SERVICES TO GUESTS Imam Jasri Nasution; Muhammad Alfikri
KABILAH : Journal of Social Community Vol. 7 No. 2 (2022): Desember
Publisher : LP2M IAI Nazhatut Thullab Sampang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35127/kbl.v7i2.6310

Abstract

Abstract: This study aims to find out how forms of Public Relations communication at the Madani Hotel in carrying out their duties, especially their duties as intermediaries between the hotel and its guests. In this study, the authors used a type of qualitative research. Using descriptive analysis method. The subject of this research is public relations at Madani Hotel, while the object of this research is the public relations strategy at Madani Hotel in building its image. The author conducted research in September 2022 until it was completed. Place jl. Sisingamangaraja jl. Amaliun No 1, Kotamatsum No III, Kec. Medan City, Medan City, North Sumatras. Data Collection Techniques namely by direct observation, interviews, and documentation. After the data is collected, the writer analyzes the data. The results of this study indicate that the communication strategy used by Madani Hotel Public Relations is a promotion strategy and a sharia service strategy. The promotion strategy applied in Madani hotels is through print media (advertising in newspapers) and through sales calls. Sharia Service Strategies include not accepting spouses who are not of the same marriage, not providing alcoholic and non-halal food and drinks, each room has the Al-Quran, prayer books, prayer mats, and Qibla direction. The form of public relations communication for Madani hotels is by mass communication (sales calls) and between individuals (forms of service that are created that are comfortable and with sharia principles) Keywords: Communication Strategy, Public Relations, Service Quality
EVENT ORGANIZER STRATEGY OFFSET PRINTING DYNAMICS AS AN ENTERTAINMENT SERVICE PROVIDER Ahmad Affandi; Muhammad Alfikri
KABILAH : Journal of Social Community Vol. 7 No. 2 (2022): Desember
Publisher : LP2M IAI Nazhatut Thullab Sampang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35127/kbl.v7i2.6383

Abstract

Abstract: This study aims to find out how the event organizer strategy Dinamika Offset Printing as an entertainment medium. As a theoretical basis in analyzing the problems in this qualitative research, theories about strategy, marketing communications and event organizers are used. The data collection technique used in this study is descriptive analysis method, namely interviews and observations and has primary data, namely the leader of the LPM Dinamika UIN SU Company and secondary data, namely the accountability report of the company division. The results of the research show that the event organizer strategy carried out by Dinamika Offset Printing is to notify their services through the events they create as well as promotions through social media. Keywords: Strategy, Event Organizer, Marketing Communication
GENDER CONSTRUCTION AND THE VALUES OF DEEP FEMINISM SCHEHERAZADE GOES WEST FATIMA MERNISSI Ayu Ratna Hidayati; Muhammad Alfikri
KABILAH : Journal of Social Community Vol. 7 No. 2 (2022): Desember
Publisher : LP2M IAI Nazhatut Thullab Sampang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35127/kbl.v7i2.6384

Abstract

Abstract: By focusing on the story of a late 20th-century Arab woman who wrote about her journey to the west. Fatima Mernissi, in Scheherazade Goes West: Different Cultures, Different Harems (Mernissi, 2001), with her intellectual journey seeks and concludes answers to her questions about the gender code of European-American philosophy and popular culture by deconstructing not only Western male orientalist fantasies about Muslim women but also the “harem of Western women” of hypervisibility and body shaming. She goes a step further by exploring and dismantling patriarchal norms by crossing this apparent “East-West” difference through modes of critique of secular and Islamic feminists. She produces, and distributes texts, to advance the "double criticism" of local and colonial patriarchy into a continuous analysis in her travel notes. This article stipulates that the author analyzes the contents of the literary works studied with the critical discourse analysis approach model by becoming a facilitating framework, and in the end, the methodology comes from ways of knowing based on social construct and cultural values that are the author's study. Keywords: Fatima Mernissi, Gender, Feminism, Islam, Western
THE EFFECTIVENESS OF USING INSTAGRAM ON THE @MEDAN TALK ACCOUNT IN FULFILLING THE INFORMATION NEEDS OF COMMUNICATION STUDIES STUDENTS AT STATE UNIVERSITY OF NORTH SUMATRA STAMBUK 2018 Meiliana Dwie Tamie; Muhammad Alfikri
KABILAH : Journal of Social Community Vol. 7 No. 2 (2022): Desember
Publisher : LP2M IAI Nazhatut Thullab Sampang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35127/kbl.v7i2.6385

Abstract

Abstract: Social media is a digital platform that facilitates its users to simplify the procces of exchanging information. Instagram is an app that has a gift and is growing throught social media. Researcg in referring to an account and questioning how account is in meeting the information needs of UINSU Communication Science Students. The @MedanTalk account is an account that has actively shared posts related to accidents, natural events, crimes, advertisements and so on specifically in areas around Medan City. Based on the activity of the post, the user of an account with the name @MedanTalk becomes the number one information search acount for the people of Medan City. Keywords: Instagram, Information, Communication
AFKAR SHOP'S MARKETING COMMUNICATION STRATEGY IN ATTRACTING BUYERS' INTEREST ON FACEBOOK Yulan Savina; Muhammad Alfikri
KABILAH : Journal of Social Community Vol. 7 No. 2 (2022): Desember
Publisher : LP2M IAI Nazhatut Thullab Sampang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35127/kbl.v7i2.6386

Abstract

Abstract: The purpose of this research is to find out the marketing communication strategy implemented by Afkar Shop in utilizing Facebook social media as a marketing tool to increase buyer interest. This type of research is qualitative research. In this study, researchers used interviews, observation and documentation of Afkar Shop owners. The theory used in this study is positioning theory, which in this study emphasizes how Afkar Shop owners have media that they feel are capable of meeting the needs that support their business. Based on the results of the study it can be concluded that the marketing communication strategy implemented by Afkar Shop through Facebook social media is able to achieve marketing goals and increase sales. The results of this study in terms of positioning, namely Afkar Shop creates the image of "Cheap Prices of Quality Goods" for its customers. Then Afkar Shop routinely conducts live streaming on its social media accounts and always holds promos or discounts in every live. Keywords: Communication Strategy, Marketing Communications, Facebook
COMMUNICATION INTERPERSONAL BETWEEN PEOPLE OLD WITH CHILD TEENAGE SMOKER ACTIVE: Education Descriptive Qualitative Bandar Setia Village, Kec. Percut Sei Tuan Kab. Deli Serdang Dea Amelia Rahmawati; Muhammad Alfikri
KABILAH : Journal of Social Community Vol. 7 No. 2 (2022): Desember
Publisher : LP2M IAI Nazhatut Thullab Sampang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35127/kbl.v7i2.6481

Abstract

Abstract: This study examines the interpersonal interaction of parents and adolescents who are active smokers in the village of Bandar Setia, sub-district. Percut Sei Tua, Kab. serdang deli. This study aims to find out how the interpersonal interactions of parents and adolescents are active smokers and what are the supporting factors, barriers between parents and adolescent smokers in the village of Bandar Setia. The research location is located in the village of Bandar Setia. In this study, information was obtained from 16 informants, namely 8 parents and 8 teenagers. The data collection technique is to collect information in the field using observation, interview and documentation techniques. The research used a qualitative descriptive method which was carried out in the village of Bandar Setia. Communication by parents and children is closer, there is a sense of empathy, support, positive feelings, and equality, and parents pay attention to their children who smoke. Factors that support communication between parents and children of smokers are closeness within a family and mutual support for one another, meanwhile, work and the lack of attention of parents towards children are factors that hinder communication. The impact of teenage smoking on health, social and psychological and financial problems. Keywords: Interpersonal Communication, Parents, Adolescents, Active Smokers
Tourism Development Based on Religious Moderation in the Lake Toba Region Perspective of Communication Persuasion and Social Influence Abdul Rasyid; Muhammad Alfikri; Riri Stepani
MUHARRIK: Jurnal Dakwah dan Sosial Vol 5 No 2 (2022): Muharrik: Jurnal Dakwah dan Sosial
Publisher : Fakultas Dakwah Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/muharrik.v5i2.2141

Abstract

Domestic tourist objects which are considered to have attractive potential are visited by many Muslim tourists both from within and outside the country, but in reality these tourist objects pay little attention to the comfort of Muslim tourists. Visiting Lake Toba tourist destinations for Muslim tourists is not only about natural beauty, but also about halal food and comfortable places of worship. Halal tourism continues to be an interesting issue to discuss because it is a vital issue for the life of Muslims. It is very risky for Muslims when a tourist destination does not provide comfort regarding the issue of halal food and the availability of places of worship. This paper reviews the concept of religious moderation tourism which can be interpreted as the availability and fulfillment of the needs of Muslims and tourist destinations such as halal food that is not mixed with unclean food, proper places of worship, and various other facilities that are the needs of Muslims. The approach used in this study is a qualitative approach. Data were obtained by conducting interviews with tourism managers, community leaders, the Head of the Culture and Tourism Office, tourism observers and the community. The concept of moderating religious tourism in the Lake Toba area is already underway, such as hotels serving halal food cooked by Muslim workers, providing prayer rooms. However, what has not been seen is the certainty of food halalness with the existence of a halal certificate issued by the competent authority. The facts obtained in the Lake Toba area did not play much of a role in changing the attitudes and behavior of local residents to become more moderate towards foreign Muslim tourists.
Co-Authors Abdul Rasyid Ahmad Affandi Alwi Hanapi Hasibuan Amelia Hanifa Rahmadani Arnal Panadoli Siregar Ayu Ratna Hidayati Azizul Nazri Daulay Bintang Zalukhu Dea Amelia Rahmawati Dina Ika Sintia Erwin Kartinawati Fauzan Adli Fika Suci Ramadhani Galang Rivaldy Harahap Hakim Martua Lubis Imam Jasri Nasution Khoirul Jamil Khoirul Umri Hasibuan Laila Afriyani Hsb Laila Rohani M. Yoserijal Saragih Meiliana Dwie Tamie Mhd Syarifuddin Muhammad Ihza Hutajulu Muhammad Jailani Nurul Putri Tantina Putri Ashikin Riri Stepani Shopia Anwar Siringo ringo Solihah Titin Sumanti Trisnina Luthfi Aisyah Yulan Savina Zuhriah Zuhriah Zuhriah