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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Formosa Journal of Applied Sciences (FJAS)
Moh Heru Budi Santoso
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Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Social Sciences Other

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Pengaruh Marketing Mix (4P) Terhadap Keputusan Pembelian Dimediasi Kepuasan Konsumen Pada Usaha UMKM Achmad Dzikrulloh; Abid Muhtarom; Moh Muklis Sulaeman; Moh Heru Budi Santoso
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No 2 (2022)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v10i2.2648

Abstract

Micro, Small and Medium Enterprises (MSMEs) are businesses that have an important role in the Indonesian economy, both in terms of the jobs created and in terms of the number of businesses. One of them is the SME welding workshop located in Dermolemahbang Village, Sarirejo District, Lamongan Regency, namely UD. Bakri Welding Workshop is a welding workshop that produces rice planting equipment in Dermolemahbang Village, Sarirejo District, Lamongan Regency. UD. Bakri Welding Workshop is a welding workshop business that has been established since 2010. The products produced by UD. Welding Bakri is a rice planting tool, which is a tool for planting rice seeds, this tool is very easy to use, and also more durable compared to rice planting equipment products sold in the market, because this tool is made of iron and tools made in the market are still using plastic. This research method uses quantitative methods using a Likert scale and the population used or taken is all consumers from UD. Las Bakri Lamongan, with a sample of 130 respondents. And by using the SEM research analysis method with the Smart-PLS version 3.2.7. The tests used in this study are the outer model test, mediation test and hypotheses.
The Influence of Visionary Leadership Style and Work Environment on Employee Work Productivity Sholihah, Dwi Shinta Rahmatus; Moh Heru Budi Santoso; Diah Ayu Novitasari; Nanto Purnomo
Formosa Journal of Applied Sciences Vol. 3 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i5.8740

Abstract

MSMEs in Indonesia, especially in the food industry, are currently developing quite rapidly and are widely known by the Indonesian people. In order for a company's life cycle to continue and productivity to increase and achieve its goals, it requires a visionary leader and a good work environment. The purpose of this writing is to find out how the influence of the visionary leadership style and work environment in increasing employee work productivity at the Cake Shop Emde Cake Sarirejo. The writing method used is a quantitative method with a sample of 35 people, respondents obtained through distributing questionnaires. The sampling technique used was random sampling with data analysis tools via IBM SPSS Statistics 26. The results of this paper show that the variable visionary leadership style (X1) does not have a positive and significant effect on work productivity (Y) and the work environment (X2) has a positive and significant effect on work productivity (Y). significant on work productivity (Y).
Co-Authors Achmad Dzikrulloh Diah Ayu Novitasari Muhtarom, Abid Purnomo, Nanto Sholihah, Dwi Shinta Rahmatus Sulaeman, Moh. Muklis