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All Journal Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Formosa Journal of Applied Sciences (FJAS) Research Trend in Technology and Management Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Diah Ayu Novitasari
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Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Brand Awareness, Brand Image dan Perceived Quality terhadap Keputusan Menggunakan Jasa Delivery Cak Ed Di Kota Lamongan Luluk Nur Azizah; Yunni Rusmawati DJ; Diah Ayu Novitasari
Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Vol 5, No 2 (2021): Oktober 2021
Publisher : Center for Research and Community Service (LPPM) University of Abulyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30601/humaniora.v5i2.2221

Abstract

Pandemi Covid 19 muncul di indonesia mulai bulan maret 2020 dan sampai sekarang Juni 2021 penyebarannya sangat menghawatirkan, pada awal terdeteksi di indonesia bulan maret masyarakat di anjurkan untuk stay at home saja. Itu semua berdampak pada pembatasan mobilitas masyarakat. Ini menjadikan masalah baru bagi masyarakat dalam memenuhi kebutuhan hidup selama diberlakukannya lockdown dalam beberapa bulan terakhir. Sebagai alternatif, masyarakat dapat menggunakan fasilitas pesan antar berbasis aplikasi untuk memudahkan semua urusan baik untuk kirim barang maupun pesen antar makanan dari tempat satu ke tempat lain, selain itu jasa delivery merupakan solusi yang sangat tepat untuk masa pandemi seperti ini yang masyarakat di larang berinteraksi dengan banyak orang.  Delivery sebenarnya tidak asing lagi di kalangan masyarakat kita dalam beberapa tahun terkhir ini, delivery sudah menjadi kebiasaan dan melekat pada masyarakat untuk memudahkan dalam pesen anatar barang, banyaknya transaksi yang bersifat online sekarang membuat pengagas delivery sangat di untungkan dan tidak akan khawatir dengan menurunnya minat pengguna delivery, CAK ED merupakan salah satu jasa delivery yang pertama kali muncul dilamongan dan asli gagasan dari arek lamongan sendiri. Tujuan penelitian ini adalah untuk mengetahui pengaruh brand awareness, brand mage dan perceived quality terhadap keputusan menggunakan jasa delivery CAK ED di kota Lamongan. Jenis penelitian ini adalah deskriptif. Metode pengumpulan data menggunakan studi kepustakaan dan kuesioner. Teknik pengambilan sampel menggunakan teknik purposive sampling. Sampel dalam penelitian iniberjumlah 100 responden yang merupakan pelanggan dari jasa delivery CAK ED. Skala pengukuran menggunakan Skala Likert. Pada analisis digunakan uji validitas, uji reliabilitas,koefisien korelasi, analisis regresi berganda, koefisien determinasi, dan uji signifikansi (uji t danujiF)denganbantuanSPSS versi 24.  Dari hasil analisis data diketahui bahwa secara parsial variabel yang paling besar pengaruhnya terhadap penggunaan jasa delivery adalah variabel perceived quality memberikan kontribusi pengaruhterhadap keputusan penggunaan jasa delivery sebesar 58,4%, variabelbrandimagememberikankontribusipengaruh terhadap keputusan penggunaan jasa delivery sebesar 51,4%, dan variabel brand awareness memberikan kontribusipengaruhterhadapkeputusanpenggunaanjasa delivery sebesar21,1%, sedangkan Secara simultan brand awareness, brand image dan perceivedqualitymemberikankontribusipengaruhterhadapkeputusan penggunaanjasa delivery sebesar 64,6%. Berdasarkan hasil penelitian, peneliti menyarankan agar jasa delivery lain lebih meningkatkan penyampaianinformasi mengenai promosi di media cetak maupun massa, memperhatikan setiap komponen layanan yang harus diperbaiki dari pihak CAK ED deliveryagar setiap pelanggan dapat menggunakan layanan fasilitas yang ditawarkan dengan baik serta nyaman.
Pengaruh Trend Fashion, Life Style, Brand Image Terhadap Keputusan Pembelian dan Niat Beli Ulang pada Dunia Hijab L-Scraft Lamongan Elsa Eka Pratiwi; Indira Shofia Maulida; Puguh Cahyono; Diah Ayu Novitasari
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 2 (2025): Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v3i2.3201

Abstract

In today’s modern era there are a lot of muslim women who wear hijab with various models, motifs, trends that adjust to fashion trend, life style, brand image of today muslim women. The purpose of this study is to provide an understanding of marketing management and to find out the influence of trend fashion, life style, brand image on purchase decisions and repurchase intentions in the world of L-scraft Lamongan hijab. The sample taken was 90 and used the questionnaire distribution technique with the help of the SPSS data processing application. Which states positive and significant results means that there is a influence between the three variables on purchase decisions and repurchase intentions.
The Influence of Shopping Lifestyle, Discount, and Use of Shopee Paylater on Impulsive Buying Behavior in Gen-Z Putri Novita Sari; Moh. Muklis Sulaeman; Diah Ayu Novitasari; Moh. Heru Budi Santoso
Research Trend in Technology and Management Vol. 2 No. 4 (2024): Research Trend in Technology and Management
Publisher : RTTM

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of shopping lifestyle, discount , and the use of ShopeePay Later on impulsive buying behavior in Gen-Z. The method used in this study is a quantitative approach with data collection techniques through questionnaires distributed to 276 respondents. The data analysis technique uses multiple linear regression tests with classical assumption tests. The results of the study indicate that shopping lifestyle has a significant effect on impulsive buying , while discounts do not have a significant effect on impulsive behavior. Meanwhile, the use of ShopeePay Later has a significant effect on impulsive behavior in shopping. Simultaneously, these three variables have an effect on impulsive buying . This study is expected to provide insight for e-commerce companies in developing more effective marketing strategies and provide consumers with an understanding of the importance of wiser financial management
The Influence of Compensation, Work Environment, and Motivation on Teacher Performance in the Nurul Ulum Ngampon Foundation Andini Mirnayanti; Moh. Muklis Sulaeman; Diah Ayu Novitasari; Safa'atillah, Nurus
Research Trend in Technology and Management Vol. 2 No. 4 (2024): Research Trend in Technology and Management
Publisher : RTTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/rttm.v2i4.80

Abstract

This study aims to analyze and understand the influence of compensation, work environment, and motivation on teacher performance at the Nurul Ulum Ngampon Foundation. The quality of education is highly dependent on teacher performance as the spearhead in the learning process. Teacher performance is influenced by various complex factors, including the welfare received, work environment conditions, and the level of internal and external motivation possessed. This study uses a quantitative approach with a survey method, which involves the active participation of teachers at the Nurul Ulum Ngampon Foundation. The collected data were then analyzed using multiple linear regression techniques with the help of SPSS statistical software. This analysis aims to identify the relationship between the independent variables (compensation, work environment, and motivation) with the dependent variable (teacher performance). The results of this study are expected to provide valuable recommendations for the foundation in an effort to improve teacher welfare, create a more conducive work environment, and increase work motivation. Thus, it is hoped that teacher performance can be significantly improved, which will ultimately contribute to the achievement of better educational goals at the Nurul Ulum Ngampon Foundation. This study is also expected to be a reference for further research in the field of human resource management, especially related to the factors that influence teacher performance.
The Influence of Promotion, Price, and Store Atmosphere on Consumer Purchase Interest at TB. Barokah Mulya Dumpi Lamongan Noviana Rismaniyah; Moh. Muklis Sulaeman; Diah Ayu Novitasari; Nanto Purnomo
Research Trend in Technology and Management Vol. 2 No. 4 (2024): Research Trend in Technology and Management
Publisher : RTTM

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Indonesia is a country that experiences an increase in population growth rate every year, along with the increasing population, the development of existing infrastructure, including residential areas, also increases. This study aims to determine the effect of promotion, price, and store atmosphere on purchasing interest at TB. Barokah Mulya Dumpi Lamongan. This study uses a quantitative method. The population in this study were consumers of TB. Barokah Mulya Dumpi Lamongan. Sampling in this study was based on the solvin research formula which obtained 147 samples. Testing in this study used analytical tools of validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, autocorrelation test, multiple linear regression test, coefficient of determination test, t test, and f test. The results of the study showed that Promotion had a significant effect on consumer purchasing interest, Price had a significant effect on consumer purchasing interest, Store Atmosphere had a significant effect on consumer purchasing interest, and the three variables had a simultaneous effect on Consumer Purchasing Interest.
The Effect of Ease of Access, Promotion, And Brand Ambassador On Buying Interest In E-Commerce Lazada Sofi Salsabila; Moh. Muklis Sulaeman; Diah Ayu Novitasari; Moh. Heru Budi Santoso
Research Trend in Technology and Management Vol. 2 No. 4 (2024): Research Trend in Technology and Management
Publisher : RTTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/rttm.v2i4.78

Abstract

The facilities and ease of access offered by e-commerce are important factors in shaping consumer buying interest in e-commerce transactions. E-commerce also uses social media and brand ambassador to carry out promotions aimed at helping consumers become interested in buying these products. This research aims to determine the influence of ease of access, promotions and brand ambassadors on purchasing interest in Lazada E-commerce. The population in this study is male and female consumers aged 18-45 years, have the Lazada application and have shopped on the Lazada application at least once. Meanwhile, the sample consisted of 100 respondents from the people of Lamongan City, with the technique used being non-probability sampling and also the purposive sampling method. The results of this research using the t test show that ease of access has a significant effect on purchase interest, promotion has a significant effect on purchase interest, and brand ambassador have no effect on purchase interest. The results of the research using the f test show that ease of access, promotion and brand ambassadorship have a significant effect on purchasing interest in Lazada e-commerce.
The Influence of Visionary Leadership Style and Work Environment on Employee Work Productivity Sholihah, Dwi Shinta Rahmatus; Moh Heru Budi Santoso; Diah Ayu Novitasari; Nanto Purnomo
Formosa Journal of Applied Sciences Vol. 3 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i5.8740

Abstract

MSMEs in Indonesia, especially in the food industry, are currently developing quite rapidly and are widely known by the Indonesian people. In order for a company's life cycle to continue and productivity to increase and achieve its goals, it requires a visionary leader and a good work environment. The purpose of this writing is to find out how the influence of the visionary leadership style and work environment in increasing employee work productivity at the Cake Shop Emde Cake Sarirejo. The writing method used is a quantitative method with a sample of 35 people, respondents obtained through distributing questionnaires. The sampling technique used was random sampling with data analysis tools via IBM SPSS Statistics 26. The results of this paper show that the variable visionary leadership style (X1) does not have a positive and significant effect on work productivity (Y) and the work environment (X2) has a positive and significant effect on work productivity (Y). significant on work productivity (Y).
Co-Authors Andini Mirnayanti Elsa Eka Pratiwi Indira Shofia Maulida Luluk Nur Azizah Moh Heru Budi Santoso Moh. Heru Budi Santoso Moh. Muklis Sulaeman Noviana Rismaniyah Puguh Cahyono Purnomo, Nanto Putri Novita Sari Safa'atillah, Nurus Sholihah, Dwi Shinta Rahmatus Sofi Salsabila Yunni Rusmawati DJ