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All Journal Jurnal Ekonomi dan Bisnis Islam Juni-Jurnal Pelita Nusa
Nina Ismiyanti
Sharia Banking
Religion Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH PEMBIAYAAN PEMILIKAN RUMAH GRIYA HASANAH TERHADAP KEPUASAN NASABAH DI BANK SYARIAH INDONESIA (BSI) KANTOR CABANG PEMBANTU PADALARANG Tahsa; Tunggara, Imam; Ismiyanti, Nina
Jurnal Pelita Nusa Vol 4 No 1 (2024): Juni-Jurnal Pelita Nusa
Publisher : Pelita Nusa Jurnal, published by the Institute for Research and Community Service (LP2M) of the Pelita Nusa Islamic Religious College West Bandung (STAI PENUS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61612/jpn.v4i1.70

Abstract

Customer satisfaction is a feeling of happiness or disappointment experienced by a person with the goods or services provided, by comparing the suitability of the product received with the customer's expectations. This study aims to find out and analyze the influence of Griya Hasanah mortgage financing on customer satisfaction at BSI KCP Padalarang. In 2021, the number of customers using Griya Hasanah financing is still limited, because that year was the beginning of the merger of the previous three banks into BSI, so many programs have not been delivered to customers. The research method used is a quantitative method with a survey approach using a questionnaire. The population of this study is 51 people, with sampling covering the entire population. The results of the study show that the R Square value is 0.731 or 73.1%, which means that the financing of Griya Hasanah Mortgage (X) has a significant effect on customer satisfaction (Y) of 73.1%, and is included in the strong category. The remaining 26.9% was influenced by other variables outside of this model. Quantitative data showed that the correlation between the Griya Hasanah mortgage financing variable and customer satisfaction had a calculated value of 0.855 which was greater than the table of 0.275, indicating a strong correlation. Therefore, it can be concluded that the better the quality of Griya Hasanah's mortgage financing, the higher customer satisfaction at BSI KCP Padalarang.
PENGARUH KEPUASAN NASABAH TERHADAP KUALITAS LAYANAN PEMBIAYAAN MIKRO ARRUM EMAS DI PEGADAIAN KCP PADALARANG, BANDUNG BARAT Nur Aisyah Arya Agung, Ratu Aisyah; Maryati, Maryati; Ismiyanti, Nina
Jurnal Pelita Nusa Vol 4 No 1 (2024): Juni-Jurnal Pelita Nusa
Publisher : Pelita Nusa Jurnal, published by the Institute for Research and Community Service (LP2M) of the Pelita Nusa Islamic Religious College West Bandung (STAI PENUS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61612/jpn.v4i1.80

Abstract

Customer satisfaction is the evaluation of consumers against the suitability between actual conditions and their expectations. This study aims to measure the influence of customer satisfaction on the quality of Arrum Emas product financing services. The research method used is a quantitative approach with a survey using a questionnaire. The research population consisted of 577 customers, with a purposive sample of 85 respondents. The results of the study showed that customer satisfaction reached 81.72%, which was included in the very good category. The quality of financing services is also high, at 82.25%, which shows an increase in the number of customers at PT Pegadaian KCP Padalarang, West Bandung. Data analysis showed a significant relationship between customer satisfaction and financing service quality, with a significance value of 0.000 (p<0.05) and a correlation coefficient (R) of 0.951, which showed a strong influence. An R Square value of 0.35 means that 35% of the variation in the quality of financing services is explained by customer satisfaction, while 65% is explained by other factors. The significance test showed that the t-count (6.679) was greater than the t-table (1.663), with a significant value of 0.000 below the alpha of 0.05. This means that there is a significant positive influence of customer satisfaction on the quality of financing services at PT Pegadaian KCP Padalarang, West Bandung. Thus, alternative hypotheses were accepted, showing a significant difference between the average customer satisfaction and the quality of financing services.
NON-MUSLIM PERCEPTION OF ISLAMIC BANK: IS RELIGIOSITY MORE IMPORTANT THAN LOCATION, PROMOTION, & PRODUCTS Hadziq, M. Fuad; Ismiyanti, Nina
Jurnal Ekonomi dan Bisnis Islam (Journal of Islamic Economics and Business) Vol. 8 No. 1 (2022): JANUARY-JUNE 2022
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jebis.v8i1.30799

Abstract

From a societal perspective, religion is one variable that contributes to economic growth. Islamic banks' brand image remained limited to Muslims, not to other consumers worldwide. Therefore, the point of this study is to examine the impact of religiosity on non-Muslims' perceptions of Islamic banks when compared to internal characteristics such as location, advertising, and product. This research applies a quantitative approach, analyzing numerical data from non-Muslim community demographic descriptions. The causal and contributory relationships between variables are estimated. This research employed a route analysis approach”a questionnaire with a Likert scale was utilized in conjunction with in-depth interviews. The sample was selected from Palangka Raya, Central Kalimantan, a multi-ethnic, multi-cultural, and primarily multi-religious city with 370 non-Muslims. The analysis method used path analysis that helped by SPSS 17.0. The sample was selected using a mix of area sampling and convenience sampling. The findings indicated that religion had little influence and made a negligible contribution to non-Muslims' perceptions of Islamic banking. The marketing mix elements of location, promotion, and product have a more significant effect on how Islamic banks are perceived. Islamic banks are not widely perceived as being exclusively for Muslims. Religious considerations are not the primary element in choosing a bank. Non-Muslims are typical sensible buyers.
Co-Authors Hadziq, M. Fuad Maryati Maryati Nur Aisyah Arya Agung, Ratu Aisyah Tahsa Tunggara, Imam