Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal UNEJ e-Proceeding
Nurul Faridah
Universitas Jember
Education

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
DIGITAL MARKETING TRAINING TO INCREASE MSME INCOME IN WATES HAMLET, TEJO VILLAGE, MOJOAGUNG, JOMBANG Sudarti Sudarti; Rif’ati Dina Handayani; Aditya Kurniawan; Nurul Faridah
UNEJ e-Proceeding 2022: E-Prosiding Kolokium Hasil Penelitian dan Pengabdian kepada Masyarakat
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Nur Janah's shop is one of the micro businesses in Wates Hamlet that has felt the impact of Covid-19. Nur Janah's shop is quite large and complete, providing various kinds of household needs, but Nur Janah's shop does not have employees, this is because the daily income is not clear and is not enough to pay employees. Merchandise is piling up, there is no marketing effort and not familiar with online sales because of a lack of knowledge of technology. In addition, this shop is also located quite hidden in the hamlet, with the target market only local villagers. This activity aims to provide digital marketing training for the family of the owner of the Nur Janah Store. The training method is carried out through direct private training for 6 times every Saturday. The results of the activity show that Mrs. Nur Janah and her 2 children are already skilled in digital marketing. The impact of this activity is that there is an optimization on the Tokopedia MSME account of the Nur Janah store in terms of product design and description Keywords: Digital marketing, MSME, Marketplace
Co-Authors Aditya Kurniawan Rif’ati Dina Handayani Sudarti Sudarti