Ahmad Mifdlol Muthohar
IAIN Salatiga

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The Impact of Business Motivation, Business Competition, and Brand Equity on Business Development with Religiosity as Moderating Variable (Case Study MSMEs Actors in Semarang District) Dhea Finka Audy Sukma; Ahmad Mifdlol Muthohar; Musalim Ridlo
Al-Amwal : Jurnal Ekonomi dan Perbankan Syari'ah Vol 14, No 1 (2022)
Publisher : IAIN Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/amwal.v14i1.8900

Abstract

This study aimed to analyze the effect of business motivation, business competition, and brand equity on business development using religiosity as a moderating variable. This study uses quantitative methods that aim to confirm the data obtained in the field with existing theories. The object of research used is the perpetrators of the Micro and Small and Medium Enterprises (MSMEs) in Semarang Regency with a sample of 100 respondents. As for the data collection technique using the questionnaire method. The data obtained were then tested using the SPSS 16 application and used multiple linear regression models and tests moderated regression analysis (MRA). The results showed that; (1) business motivation has no significant positive effect, (2) business co petition has a significant positive effect, (3) brand equity has no significant positive effect, (4) religiosity can moderate the relationship between business motivation and business development, (5) religiosity cannot moderate the relationship between business competition and business development, (6) religiosity cannot moderate the relationship between brand equity and business development
Analisis Tingkat Pendapatan, Kepercayaan dan Reputasi terhadap Minat Muzakki dalam Membayar Zakat dengan Religiusitas sebagai Variabel Moderating Nanik Setyo Utami; Ahmad Mifdlol Muthohar; Musalim Ridlo
IQTISHODUNA IQTISHODUNA (VOL.17, No.1, 2021)
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (619.285 KB) | DOI: 10.18860/iq.v17i1.10630

Abstract

The purpose of this research is to analyze the influence of income level, trust, and reputation toward donators’ interest to pay Zakat with religiosity as the moderating variable (case study of BAZNAS in Yogyakarta). The method of data collection is done through questionnaire shared by donators at BAZNAS in the city of Yogyakarta. This research studies 100 respondents using purposive sampling. The data obtained then are analyzed using SPSS 20 version. This analysis examines the validity, reliability, classic assumption, statistics through t statistics, f statistics, coefficient determination (R2), and moderated regression analysis (MRA).  Based of the result of t analysis, it shows that the variable of income level and reputation gives the positive influence and insignificances toward the donators’ interest in paying the Zakat. Meanwhile, the variable of trust and religiosity gives positive influence and significances toward the donators’ interest in paying the Zakat. In moderated Regression Analysis (MRA), it states that religiosity does not moderate the income level, trust and reputation toward the donators’ interests in paying Zakat.  
The Impact of Business Motivation, Business Competition, and Brand Equity on Business Development with Religiosity as Moderating Variable (Case Study MSMEs Actors in Semarang District) Dhea Finka Audy Sukma; Ahmad Mifdlol Muthohar; Musalim Ridlo
Al-Amwal : Jurnal Ekonomi dan Perbankan Syari'ah Vol 14, No 1 (2022)
Publisher : UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/amwal.v14i1.8900

Abstract

This study aimed to analyze the effect of business motivation, business competition, and brand equity on business development using religiosity as a moderating variable. This study uses quantitative methods that aim to confirm the data obtained in the field with existing theories. The object of research used is the perpetrators of the Micro and Small and Medium Enterprises (MSMEs) in Semarang Regency with a sample of 100 respondents. As for the data collection technique using the questionnaire method. The data obtained were then tested using the SPSS 16 application and used multiple linear regression models and tests moderated regression analysis (MRA). The results showed that; (1) business motivation has no significant positive effect, (2) business co petition has a significant positive effect, (3) brand equity has no significant positive effect, (4) religiosity can moderate the relationship between business motivation and business development, (5) religiosity cannot moderate the relationship between business competition and business development, (6) religiosity cannot moderate the relationship between brand equity and business development