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All Journal Jurnal Mirai Management Jurnal Paradigma Akuntansi
Stefanie Stefanie
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Strategi Pemasaran Internasional dan Komunikasi Pemasaran dalam J.CO Donuts and Coffee Golan Hasan; Angeline Angeline; Stefanie Stefanie; Vera Novilia
Jurnal Mirai Management Vol 7, No 1 (2022)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v7i1.1850

Abstract

Bisnis makanan dan minuman berkembang positif dari waktu ke waktu. Indonesia memiliki banyak perusahaan makanan dan minuman, salah satunya adalah J.co Donuts and Coffee. J.co Donuts and Coffee merupakan restoran atau kafe yang dimiliki dan dikelola oleh Johnny Andrean Group. J.co menyediakan donat, yogurt dan berbagai minuman kopi. J.co pertama dibuka pada 26 Juni 2005. Dalam kurun waktu delapan tahun J.co berhasil membuka 120 outlet di indonesia, 12 outlet di malaysia, 12 outlet di filipina, 4 outlet di singapura dan 2 outlet di china. Pada saat ini, J.co telah memiliki outlet di singapura, filipina, saudi arabia, hongkong dan malaysia. Hingga tahun 2017, J.co telah berhasil membuka 275 outlet yang tersebar di dalam negeri maupun luar negeri. Salah satu tujuan dari penulisan ini adalah untuk menganalisis strategi marketing yang digunakan pada J.co Donuts & Coffee Keywords: Makanan dan minuman, J.co, Strategi marketing
PENGARUH FIRM VALUE DENGAN CORPORATE SOCIAL RESPONSIBILITY SEBAGAI VARIABEL MODERATING Stefanie Stefanie; Widyasari Widyasari
Jurnal Paradigma Akuntansi Vol. 5 No. 1 (2023): Januari 2023
Publisher : Fakultas Ekonomi, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jpa.v5i1.22388

Abstract

The purpose of this research is to gain empirical evidence about the effect of profitability, leverage, and institutional ownership on firm value moderated by corporate social responsibility (CSR) in property and real estate companies listed in Indonesia Stock Exchange for 2017-2019. This research used 120 samples of property and real estate companies selected through purposive sampling technique. The data used are secondary data in the form of company annual reports. The data are processed using Eviews version 11. The results of this research indicate that profitability has no effect on firm value, leverage has a positive effect on firm value, institutional ownership has no effect on firm value, CSR is unable to moderate the effect of profitability on firm value, CSR weakens the effect of leverage on firm value, and CSR is unable to moderate the effect of institutional ownership on firm value.
Co-Authors Angeline Angeline Golan Hasan Vera Novilia Widyasari Widyasari