Garuda - Garba Rujukan Digital

Digital Governance on Broadcasting Industry Dian Wardiana Sjuchro; Akhmad Yani Surachman; Willya Achmad
Journal of Governance Volume 7 Issue 2: (2022)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31506/jog.v7i2.15414

The development of media based on the internet has not dampened the existence of television broadcasts, because the penetration of information through television is still the highest. In terms of broadcast infrastructure quality, Indonesia lags behind other countries. Indonesia still uses analog channels while other countries have turned off analog broadcasts and switched to digital broadcasts. On top of that, it is necessary to describe the migration policy of analog television broadcasts to digital broadcasts that supports the improvement of television broadcast quality in Indonesia, and the prospects for the post-migration broadcast industry from analog television to digital broadcasting. The result is an analog switch off (ASO) which encourages efficient use of frequency bands in Indonesia. However, it is suspected that the implementation of digital television free-to-air (FTA) migration could damage the broadcast business structure. By 2022, there will be 103 licensed digital broadcasters and 728 broadcasters who will migrate to digital. The number of broadcasts will have an impact on the level of competition between broadcasting institutions to get cake as a source of life. In terms of nice breadth, niche overlap, and nice, all major broadcasts will still dominate the competition map in the broadcast industry. Meanwhile, local broadcasting institutions that are established in the regions will find it difficult to compete.

Media Massa beserta Ideologinya dalam Proses Hegemoni Akhmad Yani Surachman
Media Nusantara Vol 18, No 1 (2021): April 2021
Publisher : Media Nusantara

The media does not only influence society from the content it conveys, but also by the characteristics of the media itself. This shows the power and influence of the media (medium) on society, not just the content of the message. Media and ideology always go hand in hand. Referring to McLuhan that the medium is the message, the media is the message itself, and the message is part of the hegemonic process. However, there is no single ideology promoted by the popular media. However, the mass media, have a tendency to determine human behavior, attitudes and lifestyles in a narrow perspective according to their standards. The tendency which then marginalizes or ostracizes people who are different from the norms as presented by the media

Public relations strategy of Tarumajaya Village in developing promotion and local potentials Sjuchro, Dian Wardiana; Surachman, Akhmad Yani; Nugraha, Aat Ruchiat; Viannisa, Nadhifa
Jurnal Kajian Komunikasi Vol 12, No 1 (2024): June 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v12i1.54738

Background: The role of the community in introducing, communicating, or promoting Tarumajaya Tourism Village to the wider community outside is vital. Community Information Group (KIM) Cerdas Tarumajaya has a strategic role in connecting local communities with tourism and developing the tourism potential of Tarumajaya Village and the visibility of Tarumajaya as a leading tourist destination. Purpose: This study examined how KIM Cerdas Tarumajaya as public relations implemented strategies to enhance local potential and promote Tarumajaya as a leading tourist destination, and why these strategies were used. Methods: This study used a case study approach. Results: The communication and promotion of Tarumajaya tourism village cover the campaign for Tarumajaya as a whole tourist destination and a highlight for each attraction within the village, such as Situ Cisanti, Kilometre 0 Citarum, Paesan Hill, Pakawa Pine Forest, and Tawides. Every tourism site wants to be communicated and marketed simultaneously. Furthermore, the communication and promotion do not emphasise the differences between one tourist attraction and another. However, regardless of the achievement, the social media management of Tarumajaya Tourism Village is less consistent. Conclusion: Tarumajaya Tourism Village’s communication and promotion lack concentration and consistency. Implications: The success of communication and promotion depends on tourism differentiation, communication messages, and the consistency of information handling.

Building brand loyalty through community Sjuchro, Dian Wardiana; Surachman, Akhmad Yani; Dahana, Wirawan Dony; Nurfauziah, Isni
PRofesi Humas Vol 9, No 2 (2025): February 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v9i2.58569

Background: Brand loyalty may be more fluid in the digital era. Consumers can easily switch to another brand if they find a product with better reviews or a more attractive offer. Brand loyalty can be built or maintained through online brand communities with a social capital approach. Purpose: The study aimed to describe brand loyalty building through communities. Methods: It used a descriptive qualitative approach to gain deeper insights. Data were collected from relevant academic journals, scientific magazines, previous research results, books, industry magazines, and various newspapers. The data analysis consisted of three streams of activities: data reduction, data presentation, and conclusion drawing/verification to ensure accuracy. Results: The study results illustrated that brand loyalty can be effectively built, maintained, and improved through well-established brand communities that meet the essential elements of shared language, shared vision, reciprocity, and social trust, fostering deeper connections among members. Conclusion: A credible brand community will encourage consumers and potential consumers to constantly build and improve long-term relationships to interact so that the brand community can transfer brand knowledge to them. Implications: A credible brand community can be built after fulfilling the elements of shared language, shared vision, reciprocity, and social trust – critical factors in increasing brand loyalty behavior.

Mooi Indie Image Style in Salon Photography Works Iljas, Sjuaibun; Regina Octavia Ronald; Akhmad Yani Surachman
PANTUN: Jurnal Ilmiah Seni Budaya Vol. 10 No. 1 (2025): Interdisciplinary Approaches to Cultural Expression in Modern Art, Media, and
Publisher : Postgraduate Program of Institut Seni Budaya Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26742/pantun.v10i1.3913

The application of the Mooi Indie image style in salon photography depicts the natural beauty and traditional life of the archipelago inherited from the colonial era. The image depicts the view of Western nations who consider the Malay region to be exotic and pure as an orientalist discourse. The urgency of this study lies in the need to document and preserve cultural heritage through photography media. The aim is to understand how Mooi Indie elements are applied in contemporary salon photography and have an impact on the appreciation of local culture. The methodology used includes visual analysis of salon photography works. The results of the study show that works with the Mooi Indie image style display a 'beautiful' utopian impression in aesthetic composition, dramatic lighting, and subjects that represent the beauty of nature and tradition. The implication is that the application of this style in salon photography enriches visual aesthetics while contributing to the preservation and promotion of local culture, encouraging public appreciation of Indonesian cultural heritage.

Penyuluhan Tumbuh Kembang Anak untuk Meningkatkan Kesadaran Kognitif Orang Tua Terhadap Perkembangan Anak Usia Dini: Studi Intervensi di Posyandu Desa Pamekaran Akhmad Yani Surachman; Mutiara Khoerunnisa; Nasywa Aulia Kamila; M Sandi Abdurohman; Redho Riyadhon Syawwali; Nadia Nurlaila Muthmainnah; Rifqi Fauzan; Fauzi Rahman Mahfudz; Iwan Satriyo Nugroho
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 6 No. 3 (2025)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v6i3.2633

Active parental involvement in monitoring child growth and development is an important foundation in efforts to improve the quality of human resources from an early age. This study aims to analyze the effectiveness of SDIDTK (Early Child Growth and Development Stimulation, Detection, and Intervention)-based counseling in improving parental understanding of early childhood development, especially cognitive aspects. The activity was conducted at Posyandu Merpati 5, Pamekaran Village, Sumedang, as part of a community service program by KKN students through a quasi-experimental approach with a pre-test and post-test design on 10 respondents, mothers of toddlers. The analysis results showed a significant increase in understanding scores, from an average pre-test of 71 to 86 in the post-test (p = 0.009). This counseling also introduced the use of the KPSP application from the Ministry of Health and a family-based structured stimulation activity model that encourages parental participation in directly supporting child development. The results of this study emphasize the importance of community-based educational strategies in improving early childhood care literacy.

Media Massa beserta Ideologinya dalam Proses Hegemoni Surachman, Akhmad Yani
Media Nusantara Vol. 18 No. 1 (2021): April 2021
Publisher : Media Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30999/medinus.v18i1.1235

The media does not only influence society from the content it conveys, but also by the characteristics of the media itself. This shows the power and influence of the media (medium) on society, not just the content of the message. Media and ideology always go hand in hand. Referring to McLuhan that the medium is the message, the media is the message itself, and the message is part of the hegemonic process. However, there is no single ideology promoted by the popular media. However, the mass media, have a tendency to determine human behavior, attitudes and lifestyles in a narrow perspective according to their standards. The tendency which then marginalizes or ostracizes people who are different from the norms as presented by the media

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