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All Journal Jurnal Akuntansi dan Pajak
Silfia Oknita Puspitasari
ITB AAS INDONESIA SURAKARTA
Economics, Econometrics & Finance Social Sciences

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PENERAPAN ANALISIS SWOT SEBAGAI STRATEGI PENGEMBANGAN USAHA INDUSTRI KERAJINAN ROTAN (Studi pada Desa Trangsan Kecamatan Gatak Kabupaten Sukoharjo) Silfia Oknita Puspitasari; Wikan Budi Utami; Suprihati Suprihati
Jurnal Akuntansi dan Pajak Vol 23, No 1 (2022): JAP : Vol. 23, No. 1, Februari 2022 - Juli 2022
Publisher : ITB AAS INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jap.v23i1.5785

Abstract

This study aims to determine the application of SWOT Analysis as a business development strategy for the rattan handicraft industry in Trangsan Village, Gatak District, Sukoharjo Regency. This research uses qualitative research methods with data collection techniques in the form of interview, questionnaires, observations and documentations. The data analysis technique used is the SWOT Analysis technique. The results of this study indicate that the rattan handicraft industry is located in quadrant I, namely growth. Where this quadrant is a very profitable situation for the company because strengths and opportunities can be utilized at the same time and are able to overcome the weaknesses and threats that exist within the company.
PENERAPAN ANALISIS SWOT SEBAGAI STRATEGI PENGEMBANGAN USAHA INDUSTRI KERAJINAN ROTAN (Studi pada Desa Trangsan Kecamatan Gatak Kabupaten Sukoharjo) Silfia Oknita Puspitasari; Wikan Budi Utami; Suprihati Suprihati
Jurnal Akuntansi dan Pajak Vol 23, No 1 (2022): JAP : Vol. 23, No. 1, Februari 2022 - Juli 2022
Publisher : ITB AAS INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jap.v23i1.5785

Abstract

This study aims to determine the application of SWOT Analysis as a business development strategy for the rattan handicraft industry in Trangsan Village, Gatak District, Sukoharjo Regency. This research uses qualitative research methods with data collection techniques in the form of interview, questionnaires, observations and documentations. The data analysis technique used is the SWOT Analysis technique. The results of this study indicate that the rattan handicraft industry is located in quadrant I, namely growth. Where this quadrant is a very profitable situation for the company because strengths and opportunities can be utilized at the same time and are able to overcome the weaknesses and threats that exist within the company.
Co-Authors Suprihati Wikan Budi Utami