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All Journal Caraka : Jurnal Ilmu Kebahasaan, Kesastraan, dan Pembelajarannya
Azizah Nuzulul Rohmah
Universitas Negeri Yogyakarta
Humanities Languange, Linguistic, Communication & Media

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SEBUAH REPRESENTASI CANTIK DALAM IKLAN GARNIER SAKURA WHITE: ANALISIS SEMIOTIKA ROLAND BARTHES Azizah Nuzulul Rohmah
CARAKA Vol 8 No 2 (2022): Juni 2022
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/caraka.v8i2.11721

Abstract

This study aims to determine the meaning of denotation, connotation, and myth or ideology in Garnier Sakura White advertisements. The ad represents a beautiful woman. This type of research is a qualitative descriptive research. The data are in the form of phrases, sentences containing the meaning of denotation, connotation, and myth or ideology. Data obtained from video footage of the Garnier Sakura White commercial. Data analysis with semiotic Roland Barthes method. The results of this study indicate that the Garnier Sakura White advertisement contains denotation, connotation, and myth or ideology meanings. Keyword: language, literature, language, literature, learning
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