Caraka : Jurnal Ilmu Kebahasaan, Kesastraan, dan Pembelajarannya
Vol 8 No 2 (2022): Juni 2022

SEBUAH REPRESENTASI CANTIK DALAM IKLAN GARNIER SAKURA WHITE: ANALISIS SEMIOTIKA ROLAND BARTHES

Azizah Nuzulul Rohmah (Universitas Negeri Yogyakarta)

Article Info

Publish Date
26 Jun 2022

Abstract

This study aims to determine the meaning of denotation, connotation, and myth or ideology in Garnier Sakura White advertisements. The ad represents a beautiful woman. This type of research is a qualitative descriptive research. The data are in the form of phrases, sentences containing the meaning of denotation, connotation, and myth or ideology. Data obtained from video footage of the Garnier Sakura White commercial. Data analysis with semiotic Roland Barthes method. The results of this study indicate that the Garnier Sakura White advertisement contains denotation, connotation, and myth or ideology meanings. Keyword: language, literature, language, literature, learning

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Journal Info
Caraka : Jurnal Ilmu Kebahasaan, Kesastraan, dan Pembelajarannya
Website

Abbrev

caraka

Publisher

Universitas Sarjanawiyata Tamansiswa

Subject

Humanities Languange, Linguistic, Communication & Media

Description

The focus of the journal in the field of language which includes the results of research on phonology, morphology, syntax, pragmatics, stylistics, and other aspects of linguistic studies. In addition to linguistics, another focus is on literature which includes the results of research on the ...