Article Per Year (5 Year)
p-Index From 2021 - 2026
1.325
P-Index
This Author published in this journals
All Journal Tanra : Jurnal Desain Komunikasi Visual Fakultas Seni dan Desain Universitas Negeri Makassar JURNAL SOSIAL HUMANIORA (JSH) Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal Ilmu Komputer dan Desain Komunikasi Visual Gestalt : Jurnal Desain Komunikasi Visual Wacadesain ELIGIBLE : Journal of Social Sciences
Vivi Varlina
Universitas Pertamina Jl. Teuku Nyak Arief, Simprug, Kebayoran Lama, Jakarta 1220 - Indonesia
Arts Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 7 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 7 Documents
Search

 1 
Privacy Crisis on Instagram: a Factor Analysis Approach on Motivation Behind Privacy Disclosure in Adolescents Vivi Varlina; Thesalonika Lefanya Kara Duma
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 7, No 1 (2022): Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v7i1.613

Abstract

Instagram is one of the most preferred social media platforms in Indonesia. Based on the survey, Instagram users in Indonesia are dominated by teenagers aged between 18 and 24 years. Instagram is used by teenagers as a medium to create self-image, show existence, and do self- disclosure. The disclosure of privacy by teenagers is very risky and has negative impacts, such as provocation, data manipulation, and other cybercrime. This study aims to confirm the factors that motivate teenagers to disclose personal information on Instagram. By using communication privacy management theory and quantitative methodology, this research found interesting insights. Researchers surveyed 100 Instagram users who use public mode accounts. Through a series of factor analyses it was found that out of 17 indicators of the 7 main motivational factors formulated in the initial research framework, only 15 indicators were valid because the significance value of the other 2 indicators did not meet the requirements. These 15 indicators formed 6 new motivational main factors that influence teenagers to disclose their personal information on Instagram. These factors are self-presentation, information storage, emotional support, relationship development, entertainment, and information sharing. This finding also confirmed the novelty of the research that there are some similarities and differences in the factors that motivate Instagram users and Facebook users when disclosing their personal information on both social media platforms.
REPRESENTASI VISUAL DAN RELASI KUASA BUDAYA TATO PADA MASYARAKAT BALI Vivi Varlina; Ni Luh Made Yani
Wacadesain Vol 3 No 2 (2022): Jurnal Wacadesain
Publisher : Wacadesain

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/wacadesain.v3i2.884

Abstract

Tato merupakan salah satu budaya populer yang berkembang pesat di Pulau Bali. Meskipun cukup masif dan diminati, budaya tato mengalami komodifikasi, standardisasi, dan modifikasi dalam nilai-nilai dan pengetahuan. Dengan pendekatan cultural studies, peneliti mengeksplorasi pandangan masyarakat Bali terhadap tato, serta bagaimana representasi visual dan relasi kuasa disematkan diantaranya. Penelitian ini memanfaatkan studi literatur dan wawancara mendalam. Studi menemukan bahwa budaya tato tidak hanya memiliki representasi visual yang khas, tetapi juga mengandung nilai-nilai yang dikonstruksi secara produktif serta divalidasi dalam struktur sosial masyarakat. Pemakai tato meletakkan aspek subjektivitas dan identitas pada desain tato yang ditampilkan.
Analisis Pemanfaatan Media Sosial Dan Mega Influencer Terhadap Pemilihan Brand Sebuah Produk Vivi Varlina; Ni Luh Made Yani; Gusti Ayu Kadek Candra Oktaviani Maha Dewi
Eligible : Journal of Social Sciences Vol. 2 No. 1 (2023): ELIGIBLE : Journal of Social Sciences
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah III DKI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53276/eligible.v2i1.57

Abstract

Saat ini perusahaan melakukan berbagai strategi kreatif untuk meningkatkan minat beli konsumen. Terpaan iklan melalui YouTube dan pemanfaatan influencer marketing merupakan salah bentuk komunikasi pemasaran yang diminati di era digital. Penelitian ini mengeksplorasi bagaimana pengaruh media sosial dan influencer marketing terhadap keputusan pembelian produk Pantene pada Generasi Z dengan rentang usia 18-24 tahun.  Peneliti menggunakan konseptualisasi media sosial dan influencer marketing dalam empat indikator yang meliputi authenticity, brand fit, community, dan content. Pengumpulan data dilakukan dengan melibatkan 100 responden yang berasal dari berbagai wilayah di Indonesia. Hasil analisis menunjukkan bahwa terpaan iklan melalui Youtube dan pemanfaatan influencer marketing memiliki pengaruh signifikan terhadap keputusan pembelian produk Pantene. Konten iklan yang kreatif dan karakteristik influencer turut berkontribusi positif terhadap pemilihan merek sebuah produk.
ANALISIS KOGNISI DAN REPRESENTASI VISUAL PADA PERUBAHAN LOGO GARUDA INDONESIA TERHADAP BRAND AWARENESS DI MASYARAKAT Vivi Varlina; Saniyyah Muthmainnah
Tanra: Jurnal Desain Komunikasi Visual Fakultas Seni Dan Desain Universitas Negeri Makassar Vol 10, No 2 (2023): Mei - Agustus
Publisher : Universitas Negeri makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/tanra.v10i2.45196

Abstract

Logo merupakan wajah perusahaan. Logo dapat berubah seiring dengan tujuan dan target dari perusahaan. Beberapa perusahaan kerap melakukan perubahan pada logonya seiring dengan tujuan dan target perusahaan yang berbeda dalam suatu masa. Salah satu yang menarik adalah perubahan logo pada Maskapai Garuda Indonesia. Peneliti melakukan analisis perubahan logo dengan menggunakan teori kognitif visual dan representasi visual. Hasil analisis dikaitkan dengan cara-cara perusahaan dalam mengoptimalkan branding perusahaannya, serta bagaimana pengaruhnya pada tingkat brand awareness masyarakat. Studi menemukan bahwa perubahan logo perusahaan akan berdampak pada interpretasi, representasi atau proses pemaknaan masyarakat terhadap suatu perusahaan. Perubahan logo yang dilakukan oleh perusahaan juga akan berpengaruh terhadap branding dari perusahaan yang tersebar di masyarakat. 
Visual Culture Analysis in Campaign of Covid-19 Vivi Varlina; Yasraf Amir Piliang; Ruly Darmawan; Tri Sulistyaningtyas
JURNAL SOSIAL HUMANIORA (JSH) Vol 16, No 1 (2023)
Publisher : Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j24433527.v16i1.17810

Abstract

In the contemporary context, the significance of utilizing online media as an information portal cannot be overstated. This importance is particularly pronounced during the Covid-19 pandemic, as people actively seek information through online platforms to meet their informational requirements. The primary objective of this research is to investigate the visual elements employed in Covid-19 campaigns, with each element carrying meaningful representations. To accomplish this, the researcher employs visual culture studies to analyze Covid-19 campaigns from a neurophysiological perspective. The methodology involves employing a semantic differential scale and principal components analysis (PCA) with the participation of 22 respondents, who assess 12 binary paired adjective concepts. The analysis centers on four images sourced from the online media platform www.covid19.go.id. The findings indicate that people perceive visual objects influenced by technology in a manner that involves recognition. Each visual element serves as a representation of knowledge and is linked to specific ideas. From a modern neurophysiological standpoint, technology-mediated visual elements lead to logical and constructive outcomes while exhibiting unique affordabilities. These research findings impart valuable insights to the Government of Indonesia, underscoring the importance of considering physiological, affective, and aesthetic aspects of visual elements in formulating their pandemic campaign policies
Analisis Representasi dan Budaya Visual Logo Haus! Terhadap Brand Attractiveness di Kalangan Anak Muda Vivi Varlina; Chintya Maulini
GESTALT : JURNAL DESAIN KOMUNIKASI VISUAL Vol. 6 No. 1 (2024): Gestalt : Jurnal Desain Komunikasi Visual
Publisher : Program Studi Desain Komunikasi Visual. Fakultas Arsitektur dan Desain Jalan Raya Rungkut Madya, Gn.Anyar, Surabaya, Jawa Timur 60294

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/gestalt.v6i1.188

Abstract

A logo is a key element in forming visual perceptions that form a brand image. This research examines Logo Haus as a new brand, which has succeeded in attracting the attention of young people. This study uses a descriptive qualitative approach that connects visual elements through Gestalt analysis and cultural studies. The research results found that the use of the Gestalt visual representation of the Haus! can create a cohesive and attractive impression. An in-depth analysis of the visual representation of this logo also provides insight into how logo design influences brand appeal in the context of popular culture and youth trends. The use of a combination of picture mark and letter mark logo type through the choice of colors and neat element representation, helps shape the Haus! Indonesia is connected to popular culture and is of interest to the younger generation.
Analisis Visual dan Wacana Kritis Lukisan 'Konoha 1' Yos Suprapto: Simbolisme Ketimpangan Kekuasaan di Indonesia" Vivi Varlina; M. Ikhwan Apriansyah
Jurnal Ilmu Komputer dan Desain Komunikasi Visual Vol 10 No 1 (2025): Jurnal Ilmu Komputer dan Desain Komunikasi Visual
Publisher : Fakultas Ilmu Komputer Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/5vgyw330

Abstract

This article aims to analyse the symbols in Yos Suprapto's painting Konoha 1, which depicts power inequality and social injustice in Indonesia after the exhibition of this work was cancelled by the National Gallery of Indonesia in December 2024 because it was considered controversial. This study explores three main issues: 1) how visual symbolism in Konoha 1 reveals power hierarchies; 2) the socio-political messages embedded in such symbolism; and 3) how Norman Fairclough's critical discourse analysis can uncover the relationship between art and power in the Indonesian socio-political context.  This research is relevant in the increasingly dynamic landscape of contemporary Indonesian art, where artists use visual media to critique socio-political conditions and challenge official narratives through provocative and reflective artistic expressions. The research method employs a qualitative approach using Critical Discourse Analysis (CDA) to examine visual elements such as colour, lines, composition, and discourse related to power symbolism in the paintings. Primary data was obtained through direct observation and literature review of semiotics and Fairclough's critical discourse theory, while secondary data was sourced from exhibition documentation and contemporary art critiques in Indonesia. The findings reveal that Konoha 1 visualises oppressive rulers, reflecting authoritarianism, military dominance, and structural inequality in society. This study affirms that contemporary art is not merely an aesthetic object, but a political actor that facilitates public discourse and drives social change. By placing Konoha 1 within the context of Indonesian critical art, this study highlights how artworks can serve as tools of resistance against authoritarian power structures, while enriching academic discourse on the relationship between art and politics in the era of contemporary democracy.
Co-Authors Chintya Maulini Gusti Ayu Kadek Candra Oktaviani Maha Dewi M. Ikhwan Apriansyah Ni Luh Made Yani Ruly Darmawan Saniyyah Muthmainnah Sulistyaningtyas, Tri Thesalonika Lefanya Kara Duma Yasraf Amir Piliang