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All Journal International Research Journal of Business Studies (E-Journal)
Kevin Aushaf Quds
Faculty of Administrative Science, Universitas Indonesia, Kampus UI Depok, Depok, 16424
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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How Halal Labelled Products Influence on Repurchase Intention Kevin Aushaf Quds; Retno Kusumastuti Hardjono
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 15, No 1 (2022): April - July 2022
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.15.1.17-25

Abstract

Innovation is a source of competitive advantage. Halal labelled as an output of innovation is still very rare in research and publication. This study examines the influence of innovation attributes on repurchase intention of halal-labelled products of PT Indofood Sukses Makmur Tbk. The respondents are people who have purchased Indofood products and live in Jabodetabek area, amounting to 188 respondents. Data analysis applied simple linear regression test using SPSS software. Quantitative method conducted in this research and data collected through digital form questionnaire derived from each variable. The research results indicated that four dimensions of innovation attributes, namely relative advantage, trialability, observability, and compatibility, have a positive effect on repurchase intention, while one dimension, namely complexity, has a negative effect. It indicates that innovation attributes will be able to increase repurchase intention.  https://doi.org/10.21632/irjbs.15.1.17-25
Co-Authors Retno Kusumastuti