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All Journal Journal of Economic, Bussines and Accounting (COSTING)
Mochamad Iqbal Zulfikar
Universitas Muhammadiyah Sukabumi
Economics, Econometrics & Finance

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Analisis Promosi Penjualan Dan Kemudahan Terhadap Keputusan Penggunaan Shopeepay (Survei Pada Mahasiswa Universitas Muhammadiyah Sukabumi) Mochamad Iqbal Zulfikar; Kokom Komariah; Acep Samsudin
Journal of Economic, Bussines and Accounting (COSTING) Vol 5 No 2 (2022): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v5i2.2642

Abstract

The development of technology in Indonesia in the era of globalization is very rapid, one of which is progress in the economic field, namely in payment transactions using e-money. The development of e-money is directly proportional to the increase in public purchases through the marketplace. Shopee as one of the marketplaces provides e-money shopeepay as a payment method. Promotion and ease of use are important factors for consumers in deciding which payment method to use. The results showed that there was a positive influence of sales promotion on the decision to use shopeepay as evidenced by the t-count value of 4.095 and the regression coefficient of 0.326. Ease of use also has a positive effect on the decision to use shopeepay as evidenced by the t-count value of 8.339 and the regression coefficient of 0.832. From the results of simultaneous testing using the F test, it shows that sales promotion and ease of use have a positive effect on the decision to use shopeepay with a calculated F value of 83,319.
Co-Authors Acep Samsudin Kokom Komariah