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All Journal English Language and Literature International Conference (ELLiC) Proceedings Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences JL3T (Journal of Linguistics, Literature and Language Teaching)
Kharis Marpurdianto
Universitas Wijaya Kusuma Surabaya
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Nationalism Ideology: Critical Discourse Analysis of Joko Widodo's Speech in The Meeting of The Association of Indonesian Village Governments (APDESI) Kharis Marpurdianto
English Language and Literature International Conference (ELLiC) Proceedings Vol 5 (2022): Innovative Practices in Language Teaching, Literature, Linguistics, and Translation
Publisher : Universitas Muhammadiyah Semarang

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Abstract

This study aims to analyze the political discourse of Joko Widodo as the President of Indonesia during the meeting of The Association Of Indonesian Village Governments (APDESI). The descriptive qualitative approach was used in this research to gather the data. The data in this study are utterances found in Joko Widodo's speech during the meeting with The Association of Indonesian Village Governments on Tuesday, March 29, 2022. This study uses the identity method of Joko Widodo by using the sociolinguistics method and pragmatic method. The result shows that there are five nationalism ideologies found in the speech of President Joko Widodo, such as the ideology of equality, ideology in unity, ideology in prioritizing the citizen, ideology of national prosperity, and ideology of hard working. Furthermore, this study proves that there is a relationship between language, power, and ideology. President Joko Widodo has the power to choose each word or sentence in his speech and acknowledge the ideology that he carries. Moreover, it makes the audience in the meeting follow and understand President Joko Widodo’s ideology.
Minimum Wages, Economic Growth and Human Development Index on Unemployment in East Java Redy Eko Hari Suprapto; Sugeng Widodo; Kharis Marpurdianto
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.5922

Abstract

The larger the workforce, the very low wages received by the workers, the low level of the economy and the low human development index, the more difficult it is for people to find work. This is a problem that needs to be resolved immediately.The purpose of the study is that the Minimum Wage, Economic Growth and Human Development Index have a joint impact on the number of unemployed in East Java Province and to find out the Minimum Wage, Economic Growth and Human Development Index have an individual impact on the number of unemployed in East Java. The sample used was secondary data from the East Java BPS relating to the variables analyzed from 2017-2021. Minimum Wage, Economic Growth and Human Development Index both together have a significant impact on the Number of Unemployment in East Java Province. Minimum wages and economic growth have a significant impact on unemployment in East Java Province.
Marketing Communication Online Strategy Of CV. Multicraft Indonesia Kharis Marpurdianto; Arya Putra Dwi Kusuma
Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Vol 18, No 2 (2022): October
Publisher : Research Institution and Community Service Universitas Wijaya Kusuma Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/equilibrium.v18i2.2045

Abstract

This study aims to analyze the marketing communication strategy used by CV. Multicraft Indonesia to increase its products of the company. This study utilized the qualitative descriptive analysis approach. The data was collected primarily by interview the Head Staff Marketing of CV. Multicraft Indonesia as the one who took responsibility to give policy abd planning, especially in marketing products. In addition, the study utilized secondary data collected during the research on the communication strategies implemented in the company. The results saw that CV. Multicraft Indonesia used four methods in marketing communication online strategy. They are (1) an advertisement on a marketplace platform such as shopee, Tokopedia, Lazada, (2) sales promotion that consists of five sub-bab (voucher, flash sale, promo store, free shipping cots, and point of sale & merchandising, (3) a “reseller” method for those who want to be a reseller or partner of CV. Multicraft indonesia, and (4) endorsement by choosing public figures or celebrities who have a big impact on the products or brand.
Complaint Strategies Found on Instagram Account @Indihome From Indonesia and @Tmobile From USA: Cross-Cultural Pragmatics Kharis Marpurdianto
JL3T (Journal of Linguistics, Literature and Language Teaching) Vol 8 No 1 (2022): JL3T Vol. VIII No.1 2022
Publisher : UPT. Pengembangan Bahasa IAIN Zawiyah Cot Kala Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/jl3t.v8i1.4072

Abstract

Social media is one of the ways that are not only for having a new friend but also a business place. Companies might consider to promote their products especially on Instagram. However, the company must be ready to accept critics and complaints from the customers. This study aims to analyze complaint strategies used by Indonesian and American customers on Instagram @indihome and @tmobile. The qualitative method is used in this study because this research produces descriptive data such as speech, writing, and the behavior of each people, which has been observed with the totals of 250 netizen’s comments in the comment column of those two Instagram accounts. The result shows differences and similarities between Indonesian and American netizens expressing complaints on the Instagram accounts of @indihome and @tmobile. The similarities between the Indonesian and American netizens are using the linguistics features to express complaints such as abbreviation, capitalization, and informal language. While the differences are that American netizen never uses code-switching to express complaint because this country was included in the monolingual country. Thus, the Indonesian netizen tends to use code-switching to express their complaint because this country is included in the multilingualism-based country.
Co-Authors Arya Putra Dwi Kusuma Redy Eko Hari Suprapto Sugeng Widodo