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p-Index From 2020 - 2025
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All Journal International Journal of Social Science and Business Pusaka : Journal of Tourism, Hospitality, Travel and Business Event
I Gede Agus Sukertha Yasa
Politeknik Pariwisata Bali
Humanities Decision Sciences, Operations Research & Management Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Domestic Tourists' Revisit Intention: The Role of Novelty and Destination Image at Hidden Canyon Beji Guwang Putu Gde Arie Yudhistira; Ni Kadek Reinita Andriyani; I Gede Agus Sukertha Yasa
International Journal of Social Science and Business Vol. 6 No. 2 (2022): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v6i2.46014

Abstract

The uniqueness of natural tourism and new tourist experiences at Hidden Canyon Beji Guwang can attract tourists to visit this destination. The novelty aspect of the destination allows new experiences for tourists to stimulate their beliefs about the destination and influence the decision-making process. In addition, the destination's image is an essential factor that influences the intention of returning tourists. This study aims to analyze the effect of novelty and destination image on the intention to revisit domestic tourists at Hidden Canyon Beji Guwang. This research uses quantitative methods. Data from the online questionnaire survey was collected from 100 domestic tourists who had visited Hidden Canyon Beji Guwang from 2018 to 2021. The data analysis technique used was multiple regression analysis. Data were analyzed using SPSS Version 25.0. The test results show that the novelty of Hidden Canyon Beji Guwang partially has a positive and significant effect on the intention to revisit domestic tourists. The destination's image has a positive and significant effect on the intention to revisit domestic tourists at Hidden Canyon Beji Guwang. The novelty and the destination's image simultaneously have a positive and significant effect on the intention to revisit domestic tourists at Hidden Canyon Beji Guwang.
Pengaruh Kesadaran Merek dan Citra Merek terhadap Loyalitas Pelanggan dalam Pembelian Tiket Penerbangan Domestik & Internasional: Studi Kasus pada Antavaya Bali I Gede Agus Sukertha Yasa; Ni Putu Ni Putu Evi Wijayanti
Pusaka: Journal of Tourism, Hospitality, Travel and Business Event Vol 5 No 2 (2023): Agustus 2023 – Januari 2024
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v5i2.244

Abstract

Brand awareness and brand image are essential for the business world because they can attract and make customers want to buy and use products or services owned by a company in maintaining and increasing customer loyalty. This research was conducted at Limited Company (Perseroan Terbatas/PT) of Anta Express Tour & Travel Service Branch Office Bali (Antavaya Bali), with the problems that occur, namely the price of flight tickets which are increasingly expensive during the pandemic to endemic. Still, the interest in traveling by plane is very high. This study aims to analyze the effect of brand awareness and brand image on customer loyalty at Antavaya Bali, which is analyzed using the Statistical Program for Social Science (SPSS), the type of data needed by researchers using quantitative data types. The sample used in this study was customers who purchased domestic and international flight tickets at Antavaya Bali, with questionnaires distributed to 397 respondents who were the research sample at Antavaya Bali. The sampling technique is non-probability sampling with a purposive sampling approach. The results of this study indicate that brand awareness and brand image simultaneously have a positive and significant effect on customer loyalty at Antavaya Bali.
Co-Authors Ni Kadek Reinita Andriyani Ni Putu Ni Putu Evi Wijayanti Putu Gde Arie Yudhistira