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Putu Gde Arie Yudhistira
Politeknik Pariwisata Bali
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Implementation of Integrated Marketing Communication on Low Cost Carrier Airlines in the New Normal Era (Qualitative Descriptive Study at PT Citilink Indonesia Branch Office Denpasar) Ni Putu Candra Cristina; Putu Gde Arie Yudhistira; Ni Putu Evi Wijayanti
Jurnal Penelitian Pariwisata Vol 6 No 1 (2022): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v6i1.128

Abstract

This study aimed to determine how the implementation of integrated marketing communications at PT Citilink Indonesia Denpasar Branch Office as a low-cost airline in the new normal era. The research method used in this study is a qualitative descriptive method with data collection methods through observation, interviews, and documentation. The results of this study are based on five dimensions of integrated marketing communication, showing that 1) advertisements at the PT Citilink Denpasar Branch Office use the company's digital on-channels such as Instagram, Facebook, Twitter, and Youtube; 2) The company's direct & digital marketing is done through the website, mobile app & call center; 3) Sales promotions are channeled through social media and websites that offer promotions for free rapid tests, snacks & drinks, internet quota, round-trip tickets, and discounted stays; 4) Public relations is carried out through online media relations by providing positive news that helps maintain the company's brand image. 5) Personal Selling at the PT Citilink Indonesia Denpasar Branch Office is done through ticket sales counters at Ngurah Rai Airport. Keywords: Customer Loyalty, Brand Image, Brand Trust
The Influence of Brand Image and Brand Trust on Consumer Loyalty (Case Study on Consumers of PT Citilink Indonesia Branch Office Denpasar) I Komang Gede Aditya Aristana; Putu Gde Arie Yudhistira; M. Tanggap Sasmita
Jurnal Penelitian Pariwisata Vol 6 No 1 (2022): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v6i1.129

Abstract

This study aims to determine the effect of brand image and brand trust on consumer loyalty. This type of research is quantitative research. This research method uses multiple regression analysis. Data collection techniques using questionnaires, sampling techniques using a purposive sampling technique. The population in this study were domestic passengers of PT Citilink Indonesia Denpasar Branch Office in the last five years. The sample used the slovin formula with 100 respondents. The results showed that partially and simultaneously, the variable brand image and brand trust significantly affected consumer loyalty. The brand image formed by Citilink airline can provide a good perception to consumers and the existing efforts in building brand trust in consumers through fulfilling the needs desired by Citilink airline consumers. PT. Citilink is expected to improve its brand image further and maintain and increase the confidence of existing brands by always providing the flight services that consumers want so that consumers no longer doubt the service products that PT has produced. Citilink. Then also pay attention to consumer loyalty; for example, companies can more quickly evaluate what consumers want by providing criticism and advice services to Citilink airlines. Keywords: Customer Loyalty, Brand Image, Brand Trust
Domestic Tourists' Revisit Intention: The Role of Novelty and Destination Image at Hidden Canyon Beji Guwang Putu Gde Arie Yudhistira; Ni Kadek Reinita Andriyani; I Gede Agus Sukertha Yasa
International Journal of Social Science and Business Vol. 6 No. 2 (2022): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v6i2.46014

Abstract

The uniqueness of natural tourism and new tourist experiences at Hidden Canyon Beji Guwang can attract tourists to visit this destination. The novelty aspect of the destination allows new experiences for tourists to stimulate their beliefs about the destination and influence the decision-making process. In addition, the destination's image is an essential factor that influences the intention of returning tourists. This study aims to analyze the effect of novelty and destination image on the intention to revisit domestic tourists at Hidden Canyon Beji Guwang. This research uses quantitative methods. Data from the online questionnaire survey was collected from 100 domestic tourists who had visited Hidden Canyon Beji Guwang from 2018 to 2021. The data analysis technique used was multiple regression analysis. Data were analyzed using SPSS Version 25.0. The test results show that the novelty of Hidden Canyon Beji Guwang partially has a positive and significant effect on the intention to revisit domestic tourists. The destination's image has a positive and significant effect on the intention to revisit domestic tourists at Hidden Canyon Beji Guwang. The novelty and the destination's image simultaneously have a positive and significant effect on the intention to revisit domestic tourists at Hidden Canyon Beji Guwang.
The Unwillingness to travel to Bali during COVID-19 Pandemic: An Analysis of Negative Impact on Tourism and Risk Perception Putu Gde Arie Yudhistira; Gusti Ayu Citra Arya Sucisanjiwani; Selvi Caroline Syaputra
Jurnal Kajian Bali (Journal of Bali Studies) Vol 12 No 2 (2022): Volume 12 No. 2. Oktober 2022
Publisher : Pusat Kajian Bali Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (864.268 KB) | DOI: 10.24843/JKB.2022.v12.i02.p11

Abstract

COVID-19 has spread widely throughout the world and was declared a pandemic that caused an impact on all industries, especially on tourism industry. This pandemic situation causes various negative impacts and risk perceptions that affect an individual's unwillingness to travel. This study aims to determine the effect of negative impacts and risk perception on the unwillingness to travel to Bali during COVID-19 pandemic. The research sample was 100 respondents. This research was quantitative research and used multiple linear regression analysis. The results were: (1) Negative Impact has a significant positive effect on Unwillingness to Travel, which the coefficient value is 0,672. (2) Risk Perception has a significant positive effect on Unwillingness to Travel, which the coefficient value is 0,043. (3) Negative Impact and Risk Perception simultaneously affect Unwillingness to Travel, which the constant value was 0,762. This research can be a consideration or reference for Bali tourism to minimize the negative impacts and risks of traveling to Bali during the COVID-19 pandemic.
Impact of Digital Content Marketing on Tourist Visit Interest to Melasti Beach: The Mediating Role of Social Word of Mouth Ida Ayu Kusuma Dewi; Putu Gde Arie Yudhistira; Ni Ketut Wiwiek Agustina
Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan) Vol. 15 No. 2 (2022)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v15i2.35708

Abstract

Objective: This study aims to determine the role of social word of mouth in mediating the influence of digital content marketing on visiting interests. Design/Methods/Approach: This research uses a purposive sampling technique on 385 respondents who used social media and had never visited Melasti Beach tourist attractions. The data collection technique uses a questionnaire. This research uses SmartPLS 4 to test the validity, reliability, and various tests. Findings: As a result of the study, it is found that digital content marketing has a positive effect on visiting interest, digital content marketing has a positive effect on social word of mouth, social word of mouth has a positive effect on visiting interest, and social word of mouth mediates digital content marketing on visiting interest. Originality: The development of digitalization has led to new ways for tourists to look for references through social word of mouth on social media. This research topic becomes very important for marketers considering that the application of content marketing strategies presents social word of mouth on social media. This is important, especially for a tourist attraction, to generate interest in visiting. Practical/Policy implication: Identification of social word of mouth on social media can be used as a benchmark in mediating digital content marketing and visiting interest. The results of this study have implications for the tourist attraction of Melasti Beach to create interesting content.
The Effect of Brand Positioning, Brand Image, and Perceived Price on Consumer Repurchase Intention Low-Cost Carrier Dewa Ayu Abhinandati Prajna Pratisthita; Putu Gde Arie Yudhistira; Ni Ketut Wiwiek Agustina
Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan) Vol. 15 No. 2 (2022)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v15i2.35715

Abstract

Objective: This study aims to examine the effect of brand positioning, brand image, and perceived price on the repurchase intention of low-cost carrier consumers. Design/Methods/Approach: This study uses a purposive sampling technique to obtain a sample of 400 respondents who had used Citilink airline from I Gusti Ngurah Rai Airport. Data collection techniques are carried out by distributing online questionnaires using a Likert Scale points 1 to 5, which have been analyzed using SmartPLS 4 through the measurement model test (outer model), and structural model test (inner model). Findings: The findings show that brand positioning has a positive effect on the repurchase intention of consumers of a low-cost carrier, brand image has a positive effect on the repurchase intention of consumers low-cost carrier, and the perceived price has a positive effect on the repurchase intention of consumers low-cost carrier. Originality: This research adds dimensions to the variables of brand positioning, brand image, and perceived price and combines them to determine their effect on the repurchase intention of Indonesian low-cost airlines. Practical/Policy Implications: Identifying the results of the variable brand positioning, brand image, and perceived price can measure repurchase intention for low-cost carrier consumers. This study provides low-cost carriers that the right brand positioning strategy, positive image, and price can create a consumer repurchase intention.
How Would Covid-19 Survivors Travel?: A Study on Travelling Behavior Bali Domestic Tourists Putu Gde Arie Yudhistira; I Wayan Bagus Purnama Sidi; Theresia Verina Rosari Bei; I Dewa Ayu Nindya Prathiwi S
Jurnal Kawistara Vol 12, No 3 (2022)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/kawistara.75692

Abstract

This study aims to discover how tourists whose background as COVID-19 survivors and the perceived health-related risks when traveling and how it affects their travel behavior in the future. This research is motivated by the lack of study on tourist traveling behavior, particularly from a specific segment of respondents. These respondents are tourists who were diagnosed positive for COVID-19 and have already recovered from it and are currently on vacation in two areas in Bali, Denpasar, and Badung. Sampling in this study is based on a purposive convenience sampling method through questionnaires distributed online and offline. In addition, The author uses Roscoe's Theory as a baseline in obtaining the minimum number of respondents, where a total of 100 respondents were gathered on the field. The author used multiple linear regression analysis to analyze the data collected from this research. The results of this study found that: (1) perceived health risks do not have a significant influence on future travel behavior; (2) tourists’ conditions as COVID-19 survivors have a significant influence on future travel behavior; and (3) simultaneously, health risks and tourists’ conditions as COVID-19 survivors influence future travel behavior. This study concludes that reducing perceived health risks and improving the health conditions of tourists as Covid-19 Survivors will improve their travel behavior in the future. The limitations of this study can also be used as suggestions for further research.
How Does Conventional Travel Agent Services Enhance Brand Loyalty? The Relationship Between Customer Experience, Brand Credibility, and Brand Trust Ni Kadek Reinita Andriyani; Putu Gde Arie Yudhistira
Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan) Vol. 16 No. 1 (2023)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v16i1.43170

Abstract

Objective: This study examines the relationship between customer experience and brand loyalty mediated by brand credibility and brand trust. Design/Methods/Approach: Primary data was collected using a questionnaire with a purposive sampling technique. A total of 363 respondents who had used one of the conventional travel agent services in Bali participated in this study. The Partial Least Square Structural Equation Model (PLS-SEM) was used to analyze the data through outer and inner models using SmartPLS 4. Findings: This study discovered that customer experience positively has a direct and indirect impact on brand loyalty with the mediating effect of brand credibility and brand trust. Originality: The existing literature supports the direct influence of customer experience on brand loyalty in various industries. However, no other study has investigated the mediating role of brand credibility and brand trust on the relationship between customer experience and brand loyalty. This comprehensive study filled the gap between customer experience and brand loyalty in travel agent services. Practical/Policy implication: This study offered managerial implication. By considering customer experience a competitive advantage, managers can actively evolve several experiential marketing strategies to cultivate brand credibility and trust to impact brand loyalty.
Comparison of User Experience between Goal-directed and Experiential Users on Customer Satisfaction in Tourism Marketplace Callista Chiara; Ni Ketut Wiwiek Agustina; Putu Gde Arie Yudhistira
Jurnal Sistem Informasi Vol. 18 No. 2 (2022): Jurnal Sistem Informasi (Journal of Information System)
Publisher : Faculty of Computer Science Universitas Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (403.048 KB) | DOI: 10.21609/jsi.v18i2.1189

Abstract

This research aimed to examine the effect of user experience on Pigijo’s website www.pigijo.com on Pigijo customer satisfaction by using an experimental study and comparing between two different groups of user behavior, namely goal-directed and experiential. The experiment was conducted using an accidental purposive sampling technique on 60 respondents divided into two groups based on user behavior. The data collection of this experiment used a questionnaire that had been tested for validity and reliability, then carried out various tests and analyses such as descriptive analysis, t-test, and regression tests. As a result of the research. It was found that the user experience on the www.pigijo.com website has a positive relationship and influence on Pigijo customer satisfaction, where the goal-directed group has a higher average rating (69.40%) and affects customer satisfaction more positively compared to the experiential group (65.50%).
Indonesian Generation Z's Intention to Visit South Korea: The Mediating Role of Tourist Attitude on Travel Motivation and Celebrity Endorser Credibility Gusti Ayu Citra Arya Sucisanjiwani; Putu Gde Arie Yudhistira
Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan) Vol. 16 No. 2 (2023)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v16i2.44594

Abstract

Objective: This study examined the effect of travel motivation and celebrity endorser credibility in influencing the intention of the Indonesian Generation Z to visit South Korea, with involved a mediating role of tourist attitude, which refers to the Korean Wave Phenomenon. Design/Methods/Approach: This study was done by quantitative approach with Partial Least Square Structural Equation Modeling (PLS-SEM) analysis procedure using SmartPLS 4. The data collection technique was purposive sampling, aimed at the Indonesian Generation Z as the target respondent. There were 385 data collected using the online questionnaires. Findings: The results show that travel motivation and celebrity endorser credibility positively and significantly affect the visit intention to South Korea. Tourist attitude also mediates the relationship between travel motivation and celebrity endorser credibility in affecting the visit intention to South Korea. Originality: The existing literature discovered the direct effect of travel motivation and celebrity endorser credibility on visit intention in the tourism industry. This study contributes to the existing literature by involving tourist attitude as a mediation variable in the relationship between tourist motivation and celebrity endorser credibility in affecting visit intention to South Korea. Practical/Policy implication: This study contributes to proposing recommendations for a more effective marketing and promotion strategy for tourism products in South Korea by looking at trends in tourist preferences and involving the role of celebrities as an endorser. Research also contributes to developing literature on marketing and promoting tourism products and tourist behavior literature.
Co-Authors Callista Chiara Dewa Ayu Abhinandati Prajna Pratisthita Eka Nova Irwani Gusti Ayu Citra Arya Sucisanjiwani Gusti Ayu Citra Arya Sucisanjiwani I Dewa Ayu Nindya Prathiwi S I Gede Agus Sukertha Yasa I Komang Gede Aditya Aristana I Wayan Bagus Purnama Sidi Ida Ayu Kusuma Dewi Jellycha Mutiara Kurnia Putri Ketut Alit Ari Antari Kurniasari, Ni Made Dyah Ryana M. Tanggap Sasmita Meliana, Magsyanda Natasha Valentine Trius Ni Kadek Reinita Andriyani Ni Kadek Reinita Andriyani Ni Ketut Wiwiek Agustina Ni Ketut Wiwiek Agustina Ni Made Dyah Ryana Kurniasari Ni Putu Candra Cristina Ni Putu Evi Wijayanti Nikensari, Galuh Amilia Octaviani, Natasya Putri, Jellycha Mutiara Kurnia Renggi, Theresia Salsa Purnama Selvi Caroline Syaputra Shabinna Putri Setyo Bambang Theresia Verina Rosari Bei Wiwiek Agustina, Ni Ketut