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All Journal PRoMEDIA Polinter Mediator: Jurnal Komunikasi
Raesita Rakhmawati Rosadi
Universitas Terbuka
Languange, Linguistic, Communication & Media Social Sciences

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OVERVIEW OF "DISCOVER THE POTENTIAL" CAMPAIGN ON DIGITAL MEDIA AS A TURKEY'S NATION BRANDING STRATEGY Raesita Rakhmawati Rosadi
PRoMEDIA Vol 8, No 1 (2022): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v8i1.5921

Abstract

Nation Branding is a way for countries to create differentiation and uniqueness from other countries through branding. A Public Relations campaign can communicate a nation's brands that will attract business, tourism, and investment. Turkey is one of many countries that have started a nation branding campaign called 'Turkey: Discover the Potential' in 2014. Head of Turkey Exporters Assembly (TIM) Mehmet Büyükekşi stated that Discover the Potential is an offer to the whole world to come and discover the potential in the country. This study will analyze 'Turkey: Discover the Potential Campaign' communicated through digital media; website, Facebook, Instagram, Twitter, and LinkedIn. This study then describes the digital media channels that have been used and optimization efforts that the 'Turkey can carry out: Discover the Potential Campaign' team in terms of content and technical use of the campaign media. 'Turkey: Discover the Potential Campaign' has seen this opportunity to spread the messages to the whole world through digital media. It uses every digital media platform available, including website, Facebook, Instagram, Twitter, and LinkedIn. An important thing that is missed from this campaign is that each social media platform has its characteristics and specialization. As for Turkey, this campaign can be a tool to communicate and promote national products, increase the number of exported products, and invite potential investors to invest and do business in the country.
Albania's Integration Process to NATO: Resolving Internal Security Problems as Balkan Penninsula Countries Mohamad Fajar Haqi Ismaya; Raesita Rakhmawati Rosadi
JURNAL POLINTER : KAJIAN POLITIK DAN HUBUNGAN INTERNASIONAL Vol 8, No 1 (2022)
Publisher : Universitas 17 Agustus 1945 Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/polinter.v8i1.6157

Abstract

As a Balkan peninsula country regionally threatened by the instability of security, Albania made an effort to upgrade its state's security alliances in the region. In June 1992, Albania started to apply for membership in NATO. This step recognizes Albania as the first former Balkan state to become the most significant Trans-Atlantic security alliance. Afterward, Albania took the role of NATO's representative to uphold peace and stability. Inexact period, former Balkan states had suffered from arm conflict, terrorism movement, and security instability. Through Albania, NATO successfully had its representative to further respond to security problems in the region. However, internal stability problems in Albania became other challenges as its state joined NATO membership. Albania also utilizes NATO's transfer of knowledge to improve its country's capacity, especially in several key cooperation aspects.
Diplomatic Rhetoric Analysis: Indonesia's Palestine Advocacy at International Court of Justice Raesita Rakhmawati Rosadi
Mediator: Jurnal Komunikasi Vol. 18 No. 2 (2025): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v18i2.6869

Abstract

Indonesia has consistently supported Palestine through public diplomacy efforts, but studies on the rhetorical strategies used in this advocacy remain limited. This study aims to analyze the speech delivered by Indonesian Foreign Minister Retno Marsudi at the International Court of Justice on February 23, 2024, as the primary object of research. The speech available at https://youtu.be/aozx9-fBt-k?feature=shared, serves as the textual corpus for identifying rhetorical strategies used to influence global opinion and policy. Using Aristotle's Five Canons of Rhetoric (discovery, arrangement, style, delivery, and memory), this research examines the integration of legal arguments, moral authority, and emotional appeal in diplomatic discourse. The findings show that Marsudi leveraged Indonesia's anti-colonial heritage and historical ties with Palestine to deliver a speech that blended legal logic, ethical principles, and emotional resonance. This rhetorical strategy strengthened Indonesia's position in the Israel–Palestine conflict while affirming its global role in advocating for justice. The speech demonstrates how historical context, and moral narratives can influence international policy. Practically, this research highlights the importance of integrating historical narratives and ethics into diplomacy. Theoretically, this study contributes to the development of rhetorical studies in international political communication and the analysis of multilateral diplomatic discourse.
Co-Authors Melisa Arisanty Mohamad Fajar Haqi Ismaya Wiradharma, Gunawan