Article Per Year (5 Year)
p-Index From 2020 - 2025
0.562
P-Index
This Author published in this journals
All Journal PRoMEDIA Polinter
Raesita Rakhmawati Rosadi
Universitas Terbuka
Languange, Linguistic, Communication & Media Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
OVERVIEW OF "DISCOVER THE POTENTIAL" CAMPAIGN ON DIGITAL MEDIA AS A TURKEY'S NATION BRANDING STRATEGY Raesita Rakhmawati Rosadi
PRoMEDIA Vol 8, No 1 (2022): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v8i1.5921

Abstract

Nation Branding is a way for countries to create differentiation and uniqueness from other countries through branding. A Public Relations campaign can communicate a nation's brands that will attract business, tourism, and investment. Turkey is one of many countries that have started a nation branding campaign called 'Turkey: Discover the Potential' in 2014. Head of Turkey Exporters Assembly (TIM) Mehmet Büyükekşi stated that Discover the Potential is an offer to the whole world to come and discover the potential in the country. This study will analyze 'Turkey: Discover the Potential Campaign' communicated through digital media; website, Facebook, Instagram, Twitter, and LinkedIn. This study then describes the digital media channels that have been used and optimization efforts that the 'Turkey can carry out: Discover the Potential Campaign' team in terms of content and technical use of the campaign media. 'Turkey: Discover the Potential Campaign' has seen this opportunity to spread the messages to the whole world through digital media. It uses every digital media platform available, including website, Facebook, Instagram, Twitter, and LinkedIn. An important thing that is missed from this campaign is that each social media platform has its characteristics and specialization. As for Turkey, this campaign can be a tool to communicate and promote national products, increase the number of exported products, and invite potential investors to invest and do business in the country.
Albania's Integration Process to NATO: Resolving Internal Security Problems as Balkan Penninsula Countries Mohamad Fajar Haqi Ismaya; Raesita Rakhmawati Rosadi
JURNAL POLINTER : KAJIAN POLITIK DAN HUBUNGAN INTERNASIONAL Vol 8, No 1 (2022)
Publisher : Universitas 17 Agustus 1945 Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/polinter.v8i1.6157

Abstract

As a Balkan peninsula country regionally threatened by the instability of security, Albania made an effort to upgrade its state's security alliances in the region. In June 1992, Albania started to apply for membership in NATO. This step recognizes Albania as the first former Balkan state to become the most significant Trans-Atlantic security alliance. Afterward, Albania took the role of NATO's representative to uphold peace and stability. Inexact period, former Balkan states had suffered from arm conflict, terrorism movement, and security instability. Through Albania, NATO successfully had its representative to further respond to security problems in the region. However, internal stability problems in Albania became other challenges as its state joined NATO membership. Albania also utilizes NATO's transfer of knowledge to improve its country's capacity, especially in several key cooperation aspects.
Co-Authors Melisa Arisanty Mohamad Fajar Haqi Ismaya Wiradharma, Gunawan