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All Journal Jurnal Sains Sosio Humaniora International Journal of Economics Development Research (IJEDR)
Nuning Nurna Dewi
Universitas Maarif Hasyim Latif, Indonesia
Arts Humanities Economics, Econometrics & Finance Education Social Sciences

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Peran Spiritual Marketing Sebagai Strategi Sustainability Business Di Radio Suara Muslim Nuning Nurna Dewi; Achmad Fathoni Rodly; Mohammad Septyan
Jurnal Sains Sosio Humaniora Vol. 6 No. 1 (2022): Volume 6, Nomor 1, Juni 2022
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jssh.v6i1.19498

Abstract

Peran Spiritual Marketing Sebagai Strategi Sustainability Business di Suara Muslim” yang memiliki tujuan untuk mendeskripsikan strategi spiritual marketing Radio Suara Muslim dan mendeskripsikan strategi spiritual marketing diterapkan dalam meningkatkan sustainability business Radio Suara Muslim. Metode penelitian yang digunakan dalam penelitian ini adalah penelitian kualitatif deskriptif, teknik pengumpulan data dengan melakukan wawancara, observasi, dokumentasi, dengan menganalisis untuk mendeskripsikan peran spiritual marketing sebagai strategi sustainability business di radio suara muslim. Berdasarkan penelitian ini diperoleh hasil bahwa spiritual marketing yang diterpkan adalah sesuai dengan yang di contohkan oleh Rosulullah SAW saat menjalankan perdagangan dulu. Beberapa cara yang dilakukan oleh marketing suara muslim untuk menerapkan spiritual marketing adalah silaturahim, sabar dan murah hati, serta amanah atau terpercaya. Spiritual marketing bisa dikatakan meningkatkan Sustainability business ketika klien yang semakin banyak memiliki loyalitas, sebanyak 80% yang mengiklan kembali. Perusahaan memperhatikan 3p yang menjadikan inti perusahaan terus berkembang dan terhindar dari kebangkrutan. 3p adalah people, profit, pendengar. Ketiga unsur tersebut dapat dimaksimalkan hasilnya dengan Spiritual Marketing yang diterapkan oleh manajemen perusahaan.
Branding Strategy of Rumah Rempah Café Based on Regional Potential Elis Anita Farida; Nuning Nurna Dewi; Khoiruddin Khoiruddin; Siti Intan Nurdiana Wong Abdullah
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 1 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v4i2.3010

Abstract

Economic growth will be able to encourage increased economic growth, that is, business units carried out by individuals and companies. After the Covid-19 pandemic, various efforts have been made by the government to help businesspeople. Business branding is a classic problem often faced by business actors, especially in micro, small, and medium business units. Branding is a marketing method required to introduce a product. This study aimed to compare health drinks in the Spice House café in the Anwar Medika University environment. Efforts to improve product brand identity and introduce a stronger business brand image, so that these efforts will help the business achieve greater success in an increasingly competitive market. Through this branding strategy, businesses can become businesses that grow based on the brand they build. Branding can be remembered more easily, both in taste, location and the menu served at the Rumah Rempah Cafe, Anwar Medika University.  
Branding Strategy of Spice House Cafe at Anwar Medika University Based on Regional Potential Elis Anita Farida; Nuning Nurna Dewi; Khoiruddin Khoiruddin; Nazima Nazima
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 2 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v4i3.3602

Abstract

Economic growth will be able to encourage increased economic growth, that is, business units carried out by individuals and companies. After the Covid-19 pandemic, various efforts have been made by the government to help businesspeople. Business branding is a classic problem often faced by business actors, especially in micro, small, and medium business units. Branding is a marketing method required to introduce a product. This study aimed to compare health drinks in the Spice House café in the Anwar Medika University environment. Efforts to improve product brand identity and introduce a stronger business brand image, so that these efforts will help the business achieve greater success in an increasingly competitive market. Through this branding strategy, businesses can become businesses that grow based on the brand they build. Branding can be remembered more easily, both in taste, location and the menu served at the Rumah Rempah Cafe, Anwar Medika University.  
Co-Authors Achmad Fathoni Rodly Elis Anita Farida Khoiruddin Khoiruddin Khoiruddin Khoiruddin Mohammad Septyan Nazima Nazima Siti Intan Nurdiana Wong Abdullah