Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
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This Author published in this journals
All Journal International Journal of Economics Development Research (IJEDR) Journal of Applied Business and Technology International Journal of Information System and Innovation Management
Siti Intan Nurdiana Wong Abdullah
Nottingham Trent University, United Kingdom
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Branding Strategy of Rumah Rempah Café Based on Regional Potential Elis Anita Farida; Nuning Nurna Dewi; Khoiruddin Khoiruddin; Siti Intan Nurdiana Wong Abdullah
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 1 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v4i2.3010

Abstract

Economic growth will be able to encourage increased economic growth, that is, business units carried out by individuals and companies. After the Covid-19 pandemic, various efforts have been made by the government to help businesspeople. Business branding is a classic problem often faced by business actors, especially in micro, small, and medium business units. Branding is a marketing method required to introduce a product. This study aimed to compare health drinks in the Spice House café in the Anwar Medika University environment. Efforts to improve product brand identity and introduce a stronger business brand image, so that these efforts will help the business achieve greater success in an increasingly competitive market. Through this branding strategy, businesses can become businesses that grow based on the brand they build. Branding can be remembered more easily, both in taste, location and the menu served at the Rumah Rempah Cafe, Anwar Medika University.  
Fostering Student Techno-Entrepreneurship: A Qualitative Study Of Universities' Role And Support Astri Ayu Purwati; Zulfadli Hamzah; Siti Intan Nurdiana Wong Abdullah
International Journal of Information System and Innovation Management (IJISIM) Vol. 1 No. 2 (2023): International Journal of Information System and Innovation Management
Publisher : Yayasan Pendidikan Islam Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/ijisim.v1i2.732

Abstract

This research aims to understand how universities support students in technology-based entrepreneurial ventures. Through a series of interviews, the research identified several key ways in which universities support entrepreneurs, including a proactive approach in promoting entrepreneurship, providing entrepreneurship education and training, providing access to financial resources, and assisting students in networking and securing mentorship. However, the research also uncovered some challenges and barriers, including less rapid response to challenges and a lack of specialized support for technology-based start-ups. This research shows that while universities play an important role in supporting tech-based student entrepreneurship, there is still room for improvement. Further research is needed to understand how universities can design and implement more effective entrepreneurship initiatives, how entrepreneurship education can be more effective in increasing entrepreneurial intentions and skills, how universities can be more effective in supporting the financial aspects of entrepreneurship, and how networking and mentorship can be better utilized in the context of technology-based entrepreneurship.
Unlocking Consumer Behavior: The Interplay of Marketing Mix and Hygiene Perceptions in Kembar Water's Market Success Astri Ayu Purwati; Eka Kurniawan; Teddy Chandra; Mazzlida Mat Deli; Muhammad Luthfi Hamzah; Siti Intan Nurdiana Wong Abdullah
Journal of Applied Business and Technology Vol. 6 No. 2 (2025): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v6i2.197

Abstract

This study aims to examine the impact of marketing mix strategy and hygienic perception on consumer trust and purchase decisions for Kembar Water, a bottled drinking water (AMDK) brand. The target population for this research includes consumers who have purchased Kembar Water products. From a total population of 380 consumers, a sample size of 100 respondents was determined using the Slovin formula. Random sampling was employed as the sampling technique. Data were collected through institutional documentation and online questionnaires distributed via Google Forms. The data analysis techniques included descriptive analysis and Structural Equation Modeling (SEM) using Smart PLS software. The findings of the study reveal that: (1) The marketing mix strategy variable does not significantly influence consumer trust. (2) The hygienic perception variable has a positive and significant impact on consumer trust. (3) The marketing mix strategy variable does not significantly affect consumer purchase decisions. (4) The hygienic perception variable positively and significantly influences consumer purchase decisions. (5) The consumer trust variable has a positive and significant effect on consumer purchase decisions.
Co-Authors Astri Ayu Purwati Eka Kurniawan Elis Anita Farida Khoiruddin Khoiruddin Mazzlida Mat Deli Muhammad Luthfi Hamzah Nuning Nurna Dewi Teddy Chandra Zulfadli Hamzah