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All Journal JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS
Amelia Amelia
Universitas Pelita Harapan Kampus Surabaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analysis of the Effect of Service Quality Dimensions on Customer Loyalty through Perceived Value, Image, Consumption Emotion and Customer Satisfaction on Shangri-La Hotel Customers in Surabaya: English Laurentius Calvin Setia; Ronald Ronald; Amelia Amelia
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 6 No 2 (2021): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v6i2.15977

Abstract

The growth of the hospitality industry in Indonesia shows a significant number. In this case requires the company to be able to meet customer needs and adjust customer desires in the overnight process so that the company must be able to detect what the needs and desires of its customers are. Therefore, the presence of Shangri-La Hotel Surabaya is very influential in the development of the hotel industry, especially in Surabaya. This study aims to analyze the effect of Service Quality dimensions on Customer Loyalty through Perceived Value, Image, Consumption Emotion and Customer Satisfaction to the Shangri-La hotel customers in Surabaya. The sample used in this study is 250 respondents. For processing and analyzing data in this study, namely by using Amos version 22.0 as software for data processing. This study has 12 hypotheses and all of them have significant results.
Analysis of the Impact of Place and Promotional Strategies of Marketing Mix towards Consumer Purchase Decision in Marutama Ramen Jocelyn Jocelyn; Amelia Amelia
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 7 No 1 (2022): j
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v7i1.16008

Abstract

In the world where business has been rapidly growing over the time, the competition among the businesses has been tremendously increasing day by day. Where competition has been fierce, companies will have to think on ways to maximize their sales and also on how to develop the best and most effective strategies to market their products. Companies are to ensure that they implement and take on the best decision for their own in order to push the customer purchase decision. This study aims to analyze the impact of Place and Promotional Strategies of Marketing Mic towards Consumer Purchase Decision in Marutama Ramen Medan. The sample used in this study is 100 respondents. For processing and analyzing data in this study, namely by using SPSS version 25.0 as software for data processing. This study has 2 hypotheses and all of them have significant results.Place Strategy, Promotion Strategy, Customer Purchase Decision
The Effect of Work Discipline and Work Motivation Towards Employee Performance at PT. Alamjaya Wirasentosa Nico Salim; Amelia Amelia
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 7 No 1 (2022): j
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v7i1.16009

Abstract

In every company, human resource plays an important role in the company growth to achieve certain goals. Having a qualified and a skillful employee will also help the company to achieve their goals easily. Employee performance could be influence by many factors, which is Work Discipline and Work Motivation. The purpose of this research is to find out the effect of work discipline and work motivation towards employee performance at PT. Alamjaya Wirasentosa. The data that are going to be used in this research is conducted through an interviews and questionnaire which the employees will answer all of the questions. As the population of this study is 80 employees of PT. Alamjaya Wirasentosa. The data analysis method that are being used in this research are descriptive statistic test, analysis descriptive test, classical assumption test, and multiple linear regression test. The final output of this research shows that there is only one hypothesis is being accepted, which is Work Discipline has significant influence towards Employee Performance. While another hypothesis is being rejected, which is Work Motivation has no significant influence towards Employee Performance.
Marketing Strategy Bagi Sociopreneurship: Extended Brand Melalui Penggunaan E-commerce Dalam Meningkatkan Brand Preference Amelia Amelia; Ronald Ronald; Hadi Sucipto
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 7 No 2 (2022): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v7i2.17819

Abstract

Sociopreneurs by using a local values ​​approach are expected to further encourage RT to take risks for better family life by involving the underprivileged and marginalized. Another Way Towards Independent and Prosperous (Jalin Matra) which is one of the focuses of the Government East Java as a form of support for Sociopreneur by the Governor of East Java in 2014 with a poverty reduction agenda. Therefore, it is important for Mrs RT to know about the use of online media to market products. So, this research must also start by knowing the effect of brand offering, internet shopping experience, word of mouth, brand familiarity, brand evaluation on brand preference so that appropriate advice can be given regarding the appropriate use of online media for the products offered. The number of samples used in this study was 100 respondents. This study uses software called SPSS version 22.0 in managing data and analyzing data. This study has six hypotheses and five hypotheses are accepted and one hypothesis is rejected.
Co-Authors Hadi Sucipto Jocelyn Jocelyn Laurentius Calvin Setia Nico Salim Ronald Ronald