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All Journal Journal of Economic, Bussines and Accounting (COSTING) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS
Ronald Ronald
Universitas Pelita Harapan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analysis of the Effect of Service Quality Dimensions on Customer Loyalty through Perceived Value, Image, Consumption Emotion and Customer Satisfaction on Shangri-La Hotel Customers in Surabaya: English Laurentius Calvin Setia; Ronald Ronald; Amelia Amelia
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 6 No 2 (2021): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v6i2.15977

Abstract

The growth of the hospitality industry in Indonesia shows a significant number. In this case requires the company to be able to meet customer needs and adjust customer desires in the overnight process so that the company must be able to detect what the needs and desires of its customers are. Therefore, the presence of Shangri-La Hotel Surabaya is very influential in the development of the hotel industry, especially in Surabaya. This study aims to analyze the effect of Service Quality dimensions on Customer Loyalty through Perceived Value, Image, Consumption Emotion and Customer Satisfaction to the Shangri-La hotel customers in Surabaya. The sample used in this study is 250 respondents. For processing and analyzing data in this study, namely by using Amos version 22.0 as software for data processing. This study has 12 hypotheses and all of them have significant results.
The Influence Of Content Marketing Factors Towards Actual Visit Behavior Through Behavioral Intention Jovan Jovan; Ronald Ronald
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 7 No 2 (2022): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v7i2.15991

Abstract

The purpose of this research is to see the influence of content marketing factors towards actual visit behavior through behavioral intention to visit at Pepper Lunch Medan. This study is causal research. The method used is quantitative methods of processing the data using AMOS. Data was collected by distributing questionnaires to 150 respondents with the characteristics of male and female respondents aged 18-60 years, have visited Pepper Lunch Medan once in the last 2 years and follow or have seen Instagram of Pepper Lunch Medan. The results of this research shows that Experiencing Appeal has a positive but not significant effect to Customer’s Behavioral Intention to Visit and the other 5 hypothesis have positive and significant effect
Strategi Meningkatkan Participate Interest Mahasiswa terhadap Program Merdeka Belajar Kampus Merdeka Ronald Ronald; Sean Emmerich
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 7 No 2 (2022): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v7i2.17026

Abstract

The education sector is one part of the service industry that has an important role in the development of a country. Data from APTISI (Association of Indonesian Private Universities) in 2021 states that there are more than 4,600 universities in Indonesia, consisting of 32% of State Universities (PTN) and the remaining 68% of Private Universities (PTS). Based on government regulation Permendikbud No. 3 of 2020, in support of increasing the competence of students in higher education, the Merdeka Campus program was formed. One of the private universities participating in the Merdeka Campus program is Pelita Harapan University, Surabaya Campus. The number of samples used in this study was 111 respondents. The sampling method and the sampling technique used were probability sampling and simple random sampling. This study uses a software called AMOS version 22.0 in managing and analyzing data. This study consists of four hypotheses where three hypotheses are accepted and one hypothesis is rejected.
Marketing Strategy Bagi Sociopreneurship: Extended Brand Melalui Penggunaan E-commerce Dalam Meningkatkan Brand Preference Amelia Amelia; Ronald Ronald; Hadi Sucipto
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 7 No 2 (2022): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v7i2.17819

Abstract

Sociopreneurs by using a local values ​​approach are expected to further encourage RT to take risks for better family life by involving the underprivileged and marginalized. Another Way Towards Independent and Prosperous (Jalin Matra) which is one of the focuses of the Government East Java as a form of support for Sociopreneur by the Governor of East Java in 2014 with a poverty reduction agenda. Therefore, it is important for Mrs RT to know about the use of online media to market products. So, this research must also start by knowing the effect of brand offering, internet shopping experience, word of mouth, brand familiarity, brand evaluation on brand preference so that appropriate advice can be given regarding the appropriate use of online media for the products offered. The number of samples used in this study was 100 respondents. This study uses software called SPSS version 22.0 in managing data and analyzing data. This study has six hypotheses and five hypotheses are accepted and one hypothesis is rejected.
Analisis Pengaruh Elemen Social Media Marketing Terhadap Consumer Brand Engagement Dan Brand Knowledge Pada Pengguna Jasa Grabfood Di Medan Julia Tiodora; Ronald Ronald
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.11073

Abstract

GrabFood merupakan penyedia layanan pesan antar makanan (food delivery) dengan pertumbuhan yang cukup pesat, khususnya di Indonesia. Namun, dalam menjalankan usahanya, GrabFood harus bersaing dengan kompetitor lainnya di Indonesia sehingga GrabFood tetap harus meningkatkan usahanya dalam meningkatkan keterlibatan pelanggan yang kemudian mendukung brand knowledge pelanggan terhadap GrabFood. Penelitian ini bertujuan untuk menguji pengaruh elemen SMM terhadap Brand Knowledge melalui CBE GrabFood di Medan dan penelitian ini bermanfaat bagi pihak manajemen khususnya dalam industri food delivery agar dapat meningkatkan strategi pemasarannya dalam menggunakan elemen SMM sehingga dapat meningkatkan CBE serta meningkatkan brand awareness dan brand image perusahaan agar dapat tetap bersaing kedepannya. Penelitian ini bersifat kausal dengan menggunakan metode kuantitatif yang diolah menggunakan software AMOS 22.0. Data yang diolah berupa data primer yang diperoleh dari 200 pengguna jasa GrabFood di Medan dengan menggunakan teknik Snowball Sampling. Pada hasil penelitian, ditemukan bahwa Brand Knowledge yang terdiri dari Brand Awareness dan Brand Image dipengaruhi oleh Consumer Brand Engagement (CBE) yang dengan urutan terbesar dipengaruhi oleh elemen SMM customization, lalu diikuti oleh EWOM, interaction, entertainment dan trendiness. Hal ini menunjukkan bahwa rata-rata pengguna GrabFood memiliki persepsi yang positif terhadap elemen SMM GrabFood khususnya pada customization dan EWOM yang memiliki pengaruh signifikan tertinggi.
Co-Authors Amelia Amelia Erric Raymond Tatimu Hadi Sucipto Jovan Jovan Julia Tiodora Lala Palupi Santyaputri, Lala Palupi Laurentius Calvin Setia Sean Emmerich Yohana F. Cahya Palupi Meilani Yugopuspito, Pujianto