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Journal : KOM

Program Acara Kesenian Tradisional Di Radio Swasta Lokal Di Diy (Studi Komparatif Tentang Faktor-Faktor Yang Mempengaruhi Eksistensi Program Acara Kesenian Tradisional Di Radio Siaran Swasta Pada Frekuensi FM Dan AM Di Yogyakarta) Noning Verawati
KOM & REALITAS SOSIAL Vol 4, No 4 (2012): April
Publisher : KOM & REALITAS SOSIAL

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Abstract

This research is a case study research that revealing how is the existence of traditional art program (Wayangan) on four private broadcast radios at Jogjakarta with different frequency that consist of Frequency Modulation (FM) and Amplitude Modulation (AM) in Unisi Radio 104.5 FM, Retjo Buntung Radio 99.4 FM, Swara Konco Tani Radio and Swara Kenanga Jogjakarta Radio. Appropriate with case study, so this research will answering the question ‘how’ and ‘why’ about the factors that influenced to the traditional art program on the private broadcast radio at Jogjakarta. The traditional art program, especially wayang was being a research object because this program has a high historic value in order to maintaining the origin culture of Indonesia. Initially, this program is ‘creation’ government program as one of broadcast requirement. But after the reformation on 1998, this program is no longer being a requirement so that there are many the private broadcast radios in FM frequency is not broadcasting it, but there are also still broadcasting it although in limited duration. Today, the traditional art program can listened on the private broadcast radio in AM frequency that has taking over these programs. This research result is Unisi Radio 104.5 FM has been removing the art program because it is not agree with their audients and segment that is young generation. While Retjo Buntung Ra dio on the contrary is choosing to maintain the traditional art program because they were committed to maintaining Indonesian culture. Meanwhile, two radio that placed in AM that consist of Swara Konco Tani and Swara Kenanga instead carrying the traditional art program as their main broadcast, so that they are famous as radio that based on culture.
Pergeseran Pemanfaatan Instagram sebagai Media Bisnis Online (Studi Kasus pada Akun @Schonehazzle) Noning Verawati
KOM & REALITAS SOSIAL Vol 12, No 12 (2016): April
Publisher : KOM & REALITAS SOSIAL

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Abstract

Penelitian berjudul Pergeseran Pemanfaatan Instagram Sebagai Media Bisnis Online (Studi Kasus pada Akun @Schonehazzle) didorong oleh perkembangan media sosial, terutama Instagram. Penelitian ini bertujuan untuk menemukan pemanfaatan pergeseran dari Instagram sebagai media online bisnis, faktor yang mempengaruhi pemanfaatan pergeseran Instagram dengan mengamati obyek penelitian yakni akun Schonehazzle untuk mengetahui apakah sebagian besar konsumen yang melakukan transaksi berasal dari pengguna Instagram. Penelitian ini menggunakan metode deskriptif kualitatif dan metode pengumpulan dengan wawancara, observasi, studi literatur, dan dokumentasi. Hasil penelitian menunjukkan bahwa pengaturan agenda mendorong proses pemanfaatan pergeseran pada Instagram sebagai media bisnis online, Instagram yang dinilai sebagai pendorong yang canggih dan modern untuk menarik para pengguna melakukan pembelian pada produk yang dijual. Ada 3 faktor yang memotivasi masyarakat untuk memanfaatkan Instagram sebagai media online bisnis, yang perkembangan tren, pasar terkini, dan fitur unik.