Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jesya (Jurnal Ekonomi dan Ekonomi Syariah)
Nadya Agustina Budi
Stikubank University Semarang
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH CORPORATE IMAGE, STORE ATMOSPHERE DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN (Studi pada pelanggan Aluna Home Spa Semarang) Nadya Agustina Budi; Bambang Sutedjo
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 5 No 2 (2022): Article Research Volume 5 Number 2, Juni 2022
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v5i2.823

Abstract

This study aims to determine and analyze the effect of corporate image, store atmosphere on customer satisfaction and its impact on customer loyalty. The population is customers from Aluna Home Spa, with a sample of 100 respondents. The data testing technique used in this study uses a validity test with a loading factor, a reliability test with Cronbach's alpha and multiple regression analysis. The results of the study show that corporate image has a positive effect on customer satisfaction, store atmosphere has a positive effect on customer satisfaction and customer satisfaction has a positive effect on customer loyalty
Co-Authors Bambang Sutedjo