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All Journal Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Journal of Economic, Bussines and Accounting (COSTING) JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Management Studies and Entrepreneurship Journal (MSEJ) Journal of Management and Bussines (JOMB) Jurnal Ekonomi
Bambang Sutedjo
Fakultas Ekonomika Dan Bisnis Universitas Stikubank, Semarang.
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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THE INFLUENCE OF BRAND IMAGE, BRAND AWARENESS AND BRAND TRUST ON BRAND LOYALTY (STUDY ON STUDENTS USING WARDAH COSMETICS) Melli Aprillia Subastiyanti; Bambang Sutedjo
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 10 No 2 (2022): Volume 10 Nomor 2 2022
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v10i2.5622

Abstract

The study aims to know and analyze the influence of brand image, brand awareness dan brand trust to brand loyalty. The object of this research is wardah cosmetics. Sources of data used in this study are primary data and secondary data.The population is stikubank semarang university students who have purchased wardah cosmetic products, with the number of samples of 98 respondents. The data testing techniques used in this study used validity tests with loading factors, realibility tests with alpha cronbach and multiple regression analysis tests. The results shiwed the brand image did not have a significant effect to brand loyalty, the brand awareness had a positive and significant effect on the brand loyalty,the brand trust had a positive and significant effect on the brand loyalty.
PENGARUH CORPORATE IMAGE, STORE ATMOSPHERE DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN (Studi pada pelanggan Aluna Home Spa Semarang) Nadya Agustina Budi; Bambang Sutedjo
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 5 No 2 (2022): Article Research Volume 5 Number 2, Juni 2022
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v5i2.823

Abstract

This study aims to determine and analyze the effect of corporate image, store atmosphere on customer satisfaction and its impact on customer loyalty. The population is customers from Aluna Home Spa, with a sample of 100 respondents. The data testing technique used in this study uses a validity test with a loading factor, a reliability test with Cronbach's alpha and multiple regression analysis. The results of the study show that corporate image has a positive effect on customer satisfaction, store atmosphere has a positive effect on customer satisfaction and customer satisfaction has a positive effect on customer loyalty
Pengaruh brand image dan brand trust terhadap kepuasan konsumen dan dampaknya terhadap minat beli ulang Muchamad Nuril Ihsan; Bambang Sutedjo
FORUM EKONOMI Vol 24, No 1 (2022): Januari
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jfor.v24i1.10586

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis Pengaruh Brand Image dan Brand Trust Terhadap Kepuasan Konsumen dan Dampaknya Terhadap Minat Beli Ulang. Populasinya adalah Konsumen Air Minum Dalam Kemasan Amidis yang sudah melakukan pembelian, dengan jumlah sample 87 responden. Teknik pengujian data yang digunakan dalam penelitian ini adalah menggunakan uji validitas dengan common factor, uji reabilitas dengan cronbach alpha. Hasil penelitian ini menunjukkan bahwa Brand Image berpengaruh positif dan signifikan terhadap Kepuasan Konsumen, Brand Trust berpengaruh positif terhadap Kepuasan Konsumen, Kepuasan Konsumen berpengaruh terhadap Minat Beli Ulang.
Pengaruh Citra Merek, Cita Rasa, Dan Kepercayaan Terhadap Kepuasan Dan Loyalitas Pelanggan Pada Pelanggan Roket Chicken Kaliwungu Bambang Sutedjo; Dwi Hariyanti Ridho Saputri
Journal of Economic, Bussines and Accounting (COSTING) Vol 6 No 2 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v6i2.5365

Abstract

After the Covid-19 pandemic, the Indonesian economy began to improve and develop again as before. Many businesses in the culinary industry have encouraged companies to compete and survive by producing good quality food to achieve customer satisfaction and loyalty. The large number of food industries and competition, makes consumers consider product quality / taste according to their needs and expectations, one of which is the Roket Chicken Kaliwungu fast food restaurant. This study aims to determine the effect of brand image, taste and trust on customer satisfaction and loyalty of Rocket Chicken Kaliwungu. Quantitative research methods. Samples were taken by purposive sampling method. A sample of 100 Rocket Chicken Kaliwungu customers used a questionnaire. Data analysis used statistical tests (multiple linear regression). Based on research and discussion, it is known that brand image, taste, trust have a significant and positif influence on customer satisfaction, and satisfaction has an effect on customer loyalty. Keywords: Brand Image, Taste, Trust, Satisfaction, Loyalty
Kesadaran Merek, Citra Merek, dan Asosiasi Merek terhadap Kepuasan Konsumen Bambang Sutedjo; Yulia Evita Sari
Journal of Management and Bussines (JOMB) Vol 5 No 1 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i1.5387

Abstract

The purpose of this study was to examine and analyze the influence of brand awareness, brand image and brand associations on customer satisfaction in a case study at Mixue Citra Grand in Semarang City. This research method is quantitative. The sample taken in this study was taken using a purposive sampling technique with the criteria of a consumer who is a student or university student who has purchased and consumed Mixue Ice Cream & Tea Citra Grand in Semarang City. Data were analyzed using validity test, reliability test, multiple regression analysis, F test, determination test (R2), and T test. The results showed, a) brand awareness on consumer satisfaction has a significance value obtained, namely 0.005 <0.05 and the value beta is 0.231 (positive); b) brand image on consumer satisfaction has a significance value obtained, namely 0.00 <0.05 and a beta value of 0.4218 (positive); c) brand association with consumer satisfaction has a significant value obtained, namely 0.001 <0.05 and a beta value of 0.276 (positive). In conclusion, brand awareness, brand image, and brand associations have a positive and significant effect on consumer satisfaction. Keywords: Brand Association, Brand Image, Consumer Satisfaction, Brand Awareness
THE INFLUENCE OF LIFESTYLE, TRUST AND PRODUCT VARIATIONS ON CONSUMER SATISFACTION (STUDY ON CONSUMERS OF RESTO COFFE ANTARA MANTAN SEMARANG) Jaka Bayu Pamuji; Bambang Sutedjo
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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Abstract

The purpose of the study was to analyze the influence of lifestyle variables on consumer satisfaction, the influence of trust variables on consumer satisfaction and the influence of product variation variables on consumer satisfaction.the object of this study is Resto Coffe Antara Mantan Semarang. The type of research conducted is quantitative research. The number of samples in this study was 84 Consumers of Resto Coffe Antara Mantan Semarang. The technique used in data collection is to use questionnaires. By using data analysis techniques that include descriptive statistical testing, data quality, classical assumptions, influences, and hypotheses. The results of the research obtained are Lifestyle has a positive and significant effect on consumer satisfaction, Trust has a positive and significant effect on consumer satisfaction and Product variations have a positive and significant effect on consumer satisfaction.
THE INTENTION TO SWITCH CONVENTIONAL BANK CUSTOMERS TO DIGITAL BANKS DEVELOPMENT IS SUCCESS MODEL Habsy Qorisu Nurhafidz; Ignatius Hari Santoso; Bambang Sutedjo
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

This study aims to determine the effect of system quality, information quality, service quality, and gender on the intention to switch BCA customers. The population used is BCA customers in 2023. The samples taken in this study were 100 consumers. Sampling using purposive sampling. Data analysis using multiple regression analysis. The results showed that system quality, information quality and service quality had a positive and significant effect on switching intentions. And gender has no effect and is not significant on switching intentions.
Peran Fear Of Missing Out, Review Beauty Influencer Terhadap Impulsive Buying Dan Kepuasan Pembelian (Studi Kasus Pada Produk Cushion Skintific Di Outlet Kendal) Anggelia Eka Febiana; Bambang Sutedjo; Sri Sumiyati; Hari Sucahyowati
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.8083

Abstract

This study was conducted to determine the effect of the role of fear of missing out (FOMO), beauty influencer reviews, on impulsive buying and purchase satisfaction. The population in this study were consumers of Skintific cushion products at the Kendal outlet. Quantitative methods were used in this study and data were measured using a Likert scale. Sampling used a purposive sampling method with sample criteria and a sample of 109 respondents was obtained. The results of this study indicate that the role of fear of missing out (FOMO) has a significant positive effect on impulsive buying. Beauty influencer reviews have a significant positive effect on impulsive buying. And impulsive buying also has a significant positive effect on purchase satisfaction.
Co-Authors Anggelia Eka Febiana Dwi Hariyanti Ridho Saputri Habsy Qorisu Nurhafidz Jaka Bayu Pamuji Melli Aprillia Subastiyanti Muchamad Nuril Ihsan Nadya Agustina Budi Santoso, Ignatius Hari Sri SUMIYATI Yulia Evita Sari